And the facts also verified Lu Qiming's idea. Pen % fun % Pavilion www.biquge.info

Because on the first day, the official website of Royal TV and many forums began to go crazy for this public service advertisement of Dazhong Advertising.

Many netizens talk about this "pay and return" public service announcement, and occasionally see a few posts discussing other public service announcements, but in the blink of an eye, they are drowned in the sea of "pay and return" discussions.

Lu Qiming was very sad to find that on the official website forum of Huangshi, there were only seven posts discussing the public service advertisements of "Magnificent Mountains and Rivers" produced by Qibo......

This made Lu Qiming very angry, but very helpless.

I spent more than 2 million yuan to create this advertisement, but it was all useless!

But Lu Qiming has no way to take these netizens.

And what makes Lu Qiming most angry is that "Pay and Return" is the best, after all, even Lu Qiming himself can't help but admire that advertisement, but what the hell is that shampoo advertisement that suddenly popped up?

This is the evaluation section of public service advertisements, and you have a messy commercial mixed in?

And his sister chased closely behind the ass of "Pay and Return", and threw the self-produced "Magnificent Mountains and Rivers" far out of half the Pacific Ocean.

Is there any reason and rules for this sister?

If it weren't for this commercial advertisement, the self-produced "Magnificent Mountains and Rivers" would have been ranked second, although there is still a big gap with the first, but it is also higher than the ranking of the other eight advertisers, and it is also a runner-up.

But what the hell is this shampoo ad, and how does it hold a firm second place?

Lu Qiming's hands trembled and clicked on the commercial for the shampoo, and four minutes later, Lu Qiming almost threw out the cherished purple clay pot in his hand in a manic manner.

stood up and walked around the room several times in a trembling manner, and finally Lu Qiming could only sit helplessly in the boss's chair, unable to say a word.

"Damn the big bell advertisement, and that damn grandmaster!" Lu Qiming cursed these two names fiercely in his heart, especially that grandmaster, which made Lu Qiming hate to eat his flesh and drink his blood.

After losing his temper, Lu Qiming gradually calmed down, and then he was very sad to find that the shampoo advertisement could rank second, and even far away from the self-produced "Magnificent Mountains and Rivers", it was really not unreasonable.

At least after Lu Qiming calmed down, he also recognized in his heart that the advertisement for this shampoo was indeed very burning and inspirational, and even Lu Qiming himself couldn't help but smile when he was at the end of the high tide of this advertisement.

Lu Qiming pressed himself deeply into the wide boss's chair, carefully recalling the two advertisements he had just seen.

I have to say that this shooting technique of the big bell advertisement is really novel, using a simple lens to shoot the ordinary life scene of the protagonist of the advertisement bit by bit. However, it is these bland shots, combined together, that can burst out with a thrilling sense of contrast.

And this contrast is not the kind of contrast with bright colors, but a subtle contrast, although it is bland, but it contains a power that makes people want to boil together.

It's like a small river that meanders on the plateau, on the surface it looks plain and unremarkable, but once the river comes to the cliff, the small river that was calm like a virgin a moment ago will burst out with great power in an instant, forming the most beautiful and spectacular waterfall in the world.

It's this contrast that's the most appealing, and for other advertisers, it's the deadliest.

Lu Qiming, who calmed down, knew very well that he was unjustly defeated this time, in front of this novel shooting technique, in front of this shooting technique that can have a huge contrast power, the techniques used to make advertisements by himself are simply not worth mentioning.

After pulling from the computer for a while, Lu Qiming found three other advertisements stored on the computer, and after watching them several times in turn, he put down the mouse and pressed himself into the boss's chair again.

"First there are 'diamonds are eternal, one will last forever' and 'if their parents had chosen our products, the history of the world would have changed', and then there was 'the car needs to be refueled, I want to drink the bull', and now there are these two advertisements, I have to say that this grandmaster is really too talented. Since the big bell advertisement fell silent, a total of five of the most brilliant advertisements have been filmed, and any of these five advertisements is definitely a palace-level classic advertisement......" Lu Qiming nestled in the boss's chair and muttered to himself.

"The soul of advertising lies in creativity, and the creativity of the five advertisements produced by Dazhong Advertising all comes from the grandmaster, I have to say that this grandmaster is the soul of these five advertisements!"

"For Mao Qibo, can't you find such an advertising genius?" Lu Qiming sat up straight from his chair angrily, took a pack of cigarettes from his hand, took out a cigarette from the middle and lit it, took a deep breath of the cigarette and spit it out, burying himself in the thick smoke.

The same situation also happened in the premises of the other eight advertiser companies involved in the production of this year's public service announcements, these advertising masters who have a pivotal position in the Dahua advertising industry, at this time, they are all the same as Lu Qiming, one by one with a sad face, although they are unwilling in their hearts, but they are helpless......

Although there is no advertising option for the shampoo in the selection activity on the official website of Royal TV, the moderator actually put a post on the top, and this post was spontaneously topped by netizens, in just one day, this post actually had more than 300,000 replies, the most important thing is that this post spontaneously established by netizens, there are also selection options in it, but these selection options are different from the selection options set by the official website, and there is one more selection option in this post.

And the extra option is the one that came in second place, almost the same as the first place with the same number of votes!

The other nine PSAs that were shot at great expense by the other nine top domestic advertisers were thrown away a distance of the Atlantic......

The most important thing is that the shooting cost of each of these public service advertisements in the back is not less than 800,000 Chinese yuan, and the top two advertisements, these advertisers are very clear that the shooting cost used up by the two advertisements together is 400,000 Chinese yuan!

However, even these two advertisements, which had a combined shooting cost of less than 400,000 Chinese yuan, actually forced all the other advertisements firmly under him, and even turning over became a luxury......

PS: Bow and thank "Ziyan Tianjiao" for a big 500 reward.