The next day, Zhong Qi and his second uncle Zhong Hansheng came to the grandmaster's house together. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

For more than a year, Zhong Hansheng's big bell advertising business has been booming, and the business has been done internationally, so there are not many times when Zhong Hansheng and the grandmaster have met for more than a year. Now that I have calculated carefully, the last time the two of them met was more than half a year ago.

However, it is obvious that the old Zhong family's big bell advertisement is really hot now, otherwise Zhong Hansheng, who originally seemed to be a little lacking in spirit, is now full of the style of a big man when he raises his hands and feet.

"Haha, master, it's been a long time since we've seen each other. As soon as they met, Zhong Hansheng warmly gave the grandmaster a hug.

The grandmaster said with a smile: "Second uncle, you have completely changed now, not only is this spirit and spirit much better than before, but the most important thing is that your figure has also begun to be blessed." This can't be done, second uncle, making money is only one aspect of our life, and more importantly, we must take care of our health!"

Zhong Hansheng patted the grandmaster's shoulder with a smile and said, "There's no way, I don't want to make my body fat, but now I'm busy with my heels touching the back of my head all day, and I don't even have time to exercise." Coupled with eating and drinking with clients all day long, I am now able to maintain such a figure, which is quite good. ”

The Grandmaster smiled and welcomed Zhong Hansheng into the living room.

After making tea and pouring water, Zhong Hansheng said solemnly: "Master, our big bell advertisement is really in trouble now, you have to be tired to find a way for us to solve it." ”

The grandmaster took a sip of tea, put down the cup and said, "Second uncle, don't worry about this, the boss told me, I happen to have two good ideas here, and after I came back last night, I have already written these two ideas." Well, you see, if you meet the requirements of the Ministry of Culture and Sports, you can just shoot according to this. ”

As he spoke, the Grandmaster took out two notebooks from his side, and on these two notebooks were the scripts of the two advertisements.

Yesterday, Zhong Qi said two advertisements, one is a public service advertisement that is hard pressed from above, and the other is a commercial advertisement just next from Dazhong Advertisement, which is an advertisement about shampoo that the world-famous daily necessities company Lijie Company wants to do.

PSAs are about helping others. Every year, the Ministry of Culture and Sports will release a series of hard tasks like major domestic advertisers, that is, to produce a good enough public service advertisement for free.

This kind of PSA is absolutely free to make, the state does not give a penny, and there are only ten PSAs per year. But even so, with this task issued by the Ministry of Culture and Sports, there are still a large number of advertisers who will grab the first place for these ten places. Even foreign advertisers will rush to make such public service announcements.

Without him, all those who can be notified by the Ministry of Culture and Sports are the top advertisers in Dahua, and you are not the top advertiser, and the Ministry of Culture and Sports will not issue you the task of producing public service advertisements.

In other words, there are thousands of advertising companies in Dahua, but only the top ten companies can get this opportunity every year.

At the end of the year, the Ministry of Culture and Sports will organize a selection campaign to select the best advertisements from the ten public service announcements, and at the same time award the honorary title of the advertising company that produced the public service announcement.

In addition, the advertising agency that won the first place can also broadcast a one-month free advertisement about its own advertising company on the Royal Television Network.

That is to say, if the big bell advertisement can stand out from the competition and win the first place, then at the end of this year, all channels of the Royal Television network will do a free advertising for the big bell advertisement......

So, although this kind of PSA is free to create, first of all, you have to have that qualification to make this kind of PSA. As long as they are qualified to produce this kind of public service announcement, none of them are recognized as the top advertisers in China.

Therefore, this qualification alone is enough to make numerous advertisers grab their heads.

It's not about the cost, it's just a ticket, an ID card of a top advertiser officially recognized by Dahua.

With this qualification, as long as you produce a good enough PSA, then you also have the opportunity to get a free month of promotion of your company by RTN. This is the benefit of Hongguoguo!

Twenty years ago, Dazhong Advertising would produce a free public service advertisement for the Ministry of Culture and Sports every year, but in the past ten years, Dazhong Advertising has been declining day by day, although they hold the qualifications of a few first-class advertisers in Dahua, but their own strength is not good, so they gradually faded out of the sight of the Ministry of Culture and Sports.

The year before last, because the grandmaster shot two advertisements for the big bell advertisement, it directly made the big bell advertisement reappear in front of the world. And those two advertisements also sparked a wave of phenomenal heated discussions at the time.

Later, the grandmaster planned an advertisement for the big bell advertisement, which made the big bell advertisement immediately turn over.

"If their parents had chosen our products, the history of the world would have changed. ”

"A diamond lasts forever, and a diamond lasts forever. ”

"The car needs to be refueled, and I want to drink the fierce bull. ”

These three advertising slogans, after a year and a half of fermentation, have completely become the most familiar advertising slogans of the entire Dahua people, especially the advertising slogans of the last two advertisements, which were rated as the most classic advertising slogans of Dahua last year by many media magazines.

And Dazhong Advertising also relied on these three advertisements to swing the previous decline, and directly promoted to become the first-class advertiser in Dahua in China.

Perhaps the financial strength of Dazhong Advertising cannot be compared with those top advertisers, but the advertising planning ability of Dazhong Advertising is obvious to all. So this year, after more than 10 years, the Ministry of Culture and Sports once again gave Daejong Advertising a precious ticket.

Therefore, compared with the commercial advertisement of Lijie shampoo, Zhong Hansheng certainly attaches more importance to this public service advertisement.

The Grandmaster was also well aware of the importance of this PSA to the Big Bell Advertisement, so he directly carried over a classic PSA that he had seen in his previous life.

The Ministry of Culture and Sports asked Dazhong Advertising to make a public service advertisement to help others, and the master thought that since it was to help others, what could be more classic than that public service advertisement?

Although that ad was a Thai advertisement in the previous life, the content can be adapted to the current Dahua with a slight change in content. The grandmaster believes that as long as this advertisement is filmed, it will definitely be able to cause a sensation in Dahua.

Sure enough, when Zhong Hansheng finished reading the script of this public service announcement, all the excitement on his face was revealed.