Chapter 56: What Zhong Hansheng cares about the most
Bow and thank the "Book Friend" for the big 1000 tip, the "Ziyan Tianjiao" big 200 tip, and the "Ah Weld" big 100 tip!
In the end, this advertisement was played twelve times in a row at the unanimous request of everyone except the Grandmaster, and everyone took out the disc of this advertisement with some reluctance. Pen? Interesting? Pavilion wWw. biquge。 info
Despite watching it so many times in a row, the whole room was still filled with laughter. The conflict of this advertisement is too strong, and the contrast between before and after is really unbearable. In Ah Zhu's words, an advertisement for a condom can make such an effect, and he is also drunk......
In fact, it is difficult to grasp the product advertising of condoms, which involves personal privacy, because it is a TV advertisement and the audience is too wide, so many functions and advantages of condoms cannot be said in the advertisement.
But advertising is a thing that is widely advertised, and if you don't introduce the features and advantages of your product in the advertisement, how can you attract the buyer's desire to buy. What about hope? The conflict and contradiction of this kind of advertising are too strong, what you say is too white, the TV station will definitely not be able to review it, but if you get it in the clouds, the TV station is no problem, but the people can't understand it, and they can't even understand why your product is advertised, and your product is still selling a fart.
As a result, condom advertising has always been a type of advertising that the advertising industry has been reluctant to take over.
But the advertisement produced by the grandmaster not only does not have any taboos, but also makes good use of the strong contrast and conflict between the before and after the advertisement, so that this advertisement not only unmistakably illustrates the powerful effect of Durex. This kind of advertising effect is simply unprecedented in condom advertising.
If there is anything that may be criticized about this advertisement, it is estimated that this advertisement is a comparison of those world celebrities. If fans of these world celebrities saw this ad, they might have some negative thoughts. But legally, there is no doubt that there is no problem with this advertisement.
Zhong Hansheng has been working hard in the advertising industry for more than 20 years, and his experience, vision and judgment of the finished advertising film have reached the level of Dacheng, and this advertisement is absolutely fine when it is broadcast on TV with his judgment.
In fact, even TV stations are willing to broadcast a great commercial when they come across it. Because in this world, there is a situation that is not quite the same as in the previous life, that is, in this world, the advertising time will also be counted in the ratings, and in this world, some well-made and creative advertisements will sometimes increase the ratings of the advertising time.
This is what TV stations value the most.
Judging from Zhong Hansheng's experience of working hard for so many years, once these two advertisements are put on the TV station, they definitely belong to the kind of TV commercials that are welcomed by the TV station with their hands raised. Even in some time periods when the ratings are not very good, TV stations will even adopt a strategy of broadcasting such excellent advertisements without charge.
Don't think it's a joke, it's true. Whether it is the twenty-three television channels in the Royal Television Network, which has the widest coverage in the Dahua Empire, or the state satellite television networks in the fifty-five major states below, or the television stations belonging to the few vassal countries of the Dahua Empire, they have all done this kind of free advertising more than once.
These advertisements that are broadcast for free are naturally not public service advertisements, but serious commercial advertisements, but because those advertisements are so well made, that many people actually change the channel to watch those commercial advertisements at the first point, which will trigger the practice of those commercial TV stations broadcasting these commercial advertisements for free.
Of course, this kind of free broadcast will naturally not be placed in prime time, and no matter how generous the TV station is, it has not yet reached the point of extravagance. The advertising space in prime time is charged in rounds of seconds, and one second is tens of thousands of Chinese yuan, and TV stations are not brain-dead enough to broadcast commercial advertisements for free in prime time.
These free-to-air commercials are basically broadcast during non-prime time.
But even so, there are only a handful of advertisements that can be broadcast for free by TV stations. But once a TV station announces that a certain ad will be broadcast for free, the advertising company that produced the ad will definitely become famous. This is an indisputable fact!
When Zhong Hansheng heard his nephew say that his friend Grandmaster wanted to take over the production of these two advertisements, Zhong Hansheng was really a little unimpressed, although he then saw the idea of the two advertisements that Zhong Qi personally took over, and felt that the idea was really very good, but before the finished film came out, Zhong Hansheng still had a handful of sweat in his palms.
But today, this worry was not only thrown to Java, but also made Zhong Hansheng a little breathless and pleasantly surprised.
Judging from Zhong Hansheng's experience, these two advertisements are clearly the kind of classic advertisements that can be broadcast by TV stations for free!
As long as these two advertisements can really make a name for themselves, then the take-off of the big bell advertisement is just around the corner!
This is what Zhong Hansheng cares about the most!
After forcibly suppressing the excitement and excitement in his heart, Zhong Hansheng began to enjoy the song "Conquest of Heaven" in an extremely relaxed mood.
I listened to a certain part of this piece in the Durex advertisement just now, although it was only thirty seconds, but the kind of high-spirited and atmospheric music still made Zhong Hansheng have goosebumps all over his body, and now he is about to be able to hear all of this song, which makes Zhong Hansheng have a lot of expectations in his heart.
And everyone else is looking forward to listening to this song, even Bai Jie, a little girl who has already listened to the whole song, is now full of expectations. It was because she had already heard this piece that she understood better what it meant!
The part in the advertisement is shocking enough, but if you haven't listened to this song in its entirety, you will never know how shocking and exciting this song is!
Only after listening to this piece in its entirety will you understand that this is definitely a classic that can be passed down to the world! For this kind of evaluation, Bai Jie doesn't think that he is exaggerating at all, because Bai Jie knows very well that this piece is such a classic.
And as one of the producers of this song, Bai Jie is also very proud in her heart. Although it took a lot of effort to make this song, it was really worth the effort to make such a song!
Under the incomparable expectation of Bai Jie and others, the deep but full of passionate music of "Conquest of Heaven" finally sounded in the professional-level sound in the room......