Chapter 55 Advertisements
At that time, Dazhong Advertising was also a well-known advertising company in the advertising industry of the Dahua Empire, and although it is now in decline, some necessary infrastructure is still available. Pen "Fun" Pavilion www.biquge.info
For example, in the room dedicated to reviewing films, the audio and audio-visual equipment in it is professional-grade.
At this time, the ten people of the Grandmaster, his five brothers, Bai Jie, Zhang, and Liu, Zhong Hansheng and Ah Zhu, were sitting in this room, their eyes firmly staring at the LCD large-screen TV not far in front of them.
The above is the first advertisement made by the grandmaster, that is, the classic "diamonds are eternal, one is forever" advertisement.
The reason why this ad was played first was mainly because of Bai Jie's girl. Two days ago, Zhong Qi talked to the grandmaster on the phone, but the grandmaster was busy and didn't have time to answer the phone, so Bai Jie answered the phone, and the two chatted, and they didn't know how to talk about the advertisement for Fusheng Jewelry.
Zhong Qi naturally praised the advertisement to the sky, and Bai Jie, who was recording the song "Conquest of Heaven", was very unconvinced. In Bai Jie's opinion, this "Conquest of Heaven", which is also the background music of the advertisement, is classic enough, can another advertisement made by the grandmaster be more classic than this advertisement?
It is with this kind of mind that Bai Jie has been asking to watch the advertisement first, so this advertisement has been repeatedly played seven or eight times in this room, and the time it is played now, if Zhong Hansheng is not mistaken, it should be the ninth time......
Obviously, this extremely romantic advertisement and the equally classic "Adhelina by the Water" directly conquered Bai Jie......
Of course, although the commercial film has been shown nine times in a row, no one in the audience objected. This ad is so classic that people who watch it will take the trouble to turn it over and watch it. As you can imagine, once this ad is shown on TV, it will definitely cause a sensation.
Eventually, after the ninth playback, the Grandmaster finally pressed the pause button, and then regardless of the shouting of the crowd, he directly replaced the Durex commercial that had just been produced last night.
The difficulty of this advertisement carefully created for Durex lies in the recording of background music, which, with the efforts of Grandmaster and Bai Jie, has been successfully completed. As long as the background music is recorded, the Grandmaster has already made up his mind which part to add to the advertising screen, so it only took him two hours last night to completely complete the entire advertisement.
Now that the advertisement has been produced, today I just took it over for Zhong Qi's second uncle to take a look, if it passes, then you can directly reply to Durex and Fusheng Jewelry, and hand over these two advertisements to these two companies for review again, as long as they pass the final review, then they can be directly broadcast on TV.
When the feature film of the commercial began to play, the 72-inch LCD TV quickly went black, and then accompanied by a series of low, passionate, majestic and powerful chanting sounds, and black and white photos appeared on the black screen.
Above and below each photo there are Chinese characters and English explanations that tell who the person in this photo is.
Photographs of five famous people, including Newton, Albert Einstein, Stalin, Setler and Churchill, were soon played in the thrilling electronic symphony, and the background music went to the climax, and the line of advertising slogans that could also be called classics appeared on the screen again - if their parents had used our products, the history of the world would have changed!
As soon as this advertising slogan came out, several uncontrollable laughter suddenly sounded in the originally silent room. The advertisement itself is particularly solemn and solemn under the cooperation of the music of "Conquest of Heaven", and the five black and white photos that appeared in front of it set off this solemn atmosphere to the extreme, but in the next second, there was such a ridiculous advertising slogan, which was like a meteor suddenly crossed in the silent night.
This slightly playful advertising slogan is slightly out of place with the overall atmosphere of the whole advertisement, but at this time, no one feels abrupt when this advertising slogan is used, but it will arouse the curiosity of the viewer.
What is it that makes such a bold statement that world history will change its position?
As a result, in the next second, the answer was immediately revealed.
With the passionate background music playing again, the classic English letters that the Grandmaster carried from the Durex advertisements in his previous life appeared in the eyes of everyone.
Suddenly, the laughter in the room was louder. Although everyone here knows that this is an advertisement about condoms, and many people know the idea of this advertisement, the finished film of this advertisement has not been seen by anyone except the Grandmaster, so when everyone sees that Durex's name is launched in this way, coupled with the solemn first half of the advertisement, the whole advertisement has a considerable contrast.
But this contrast, like the previous advertising slogan, does not make people feel abrupt, but will make people feel that such an unexpected result is a very logical thing.
Yes, those famous celebrities, no matter how famous they are, they are also raised by their mothers, if their parents really used condoms back then, then there is really a great possibility that these celebrities will disappear from this world......
There is not a single sentence in the whole advertisement, except for black-and-white photos, Chinese-English bilingual notes and advertising words, and a low, passionate, majestic and powerful background music. But even if there is not a single sentence in the whole article, this effect with conflicting results is perfectly coordinated with the whole advertisement.
Everyone present after reading this advertisement didn't think there was anything wrong with this advertisement, and there was only one thought left in their hearts now, that is, "Grandmaster's advertising creativity is really too bullish!"
This is indeed the case, except for Zhong Hansheng and Zhong Qi, who are professional advertising producers, everyone else present, including Ah Zhu, is an outsider, but after seeing this advertisement that is only 30 seconds, they all feel that the grandmaster's idea is really, and it is possible to take out the world's celebrities to "play" like this without making people feel disgusted, and it is estimated that this kind of advertisement can do it.
When the picture disappeared completely, Zhong Hansheng took the lead in applauding, and for a while, the room was full of warm applause.
Not only the overall effect of this advertisement, but also the background music of this advertisement is also extremely classic. And the grandmaster who created this advertisement deserves such applause.
ps: Readers, Da Da is really amazing, and it took two days to put our book on the list of classified new books. Although it is only tenth, Xiaomo is already grateful. I also hope that all readers will continue to support Xiaomo, recommend votes, collect or something, and smash it over, Xiaomo is grateful!