/newmessage.php?tosys=1&title="Rebirth: Changing the World."

Chapter Errors/Click here to report

Chapter 90: Sprite for a long time

"I think there is some truth in what Mr. Liu and Mr. Pan said just now, but I think we can also start from the channel, we should formulate an exclusive policy on the provincial agents and distributors below the provincial level, because we have the advantage of the first opportunity, so our agents are very powerful, most of the agents also use our bidding method to choose the municipal distributors, so excellent distributors are also in our system, but now there are some distributors and a very small number of agents are also acting as unified, so I think it is necessary for us to set the threshold of exclusivity, acting as our Master Kong to distribute our Master Kong, we can no longer be other similar brands, so that we can not only have high-quality market resources, but also increase the market cost and pressure", Lin Ling first affirmed the ideas of the two superiors, and said his views from the perspective of pure sales. (The fastest update speed is on the Aishang Novel Network biquge.info) It can be seen from this that she is still relatively rigorous.

"I don't think we should make more efforts in advertising and put some of CCTV's advertisements on local stations, so as to increase coverage," Zhang Qian considered from the perspective of advertising.

"Everyone's ideas are good, but one thing is certain, that is, you can't reduce the price, although the price reduction can hit the other party, but it also hurts ourselves, before killing people, we still have to try to avoid self-damage of 800."

Chen Kangjie actually doesn't agree with Pan Guiren's opinion, but since it is a discussion, of course, he is allowed to speak freely, and it is inevitable that his ideas will be immature, Chen Kangjie also has to consider giving face to his subordinates, otherwise who will dare to say his true thoughts in the future.

"As the No. 1 brand in the industry, we have the advantages of distribution channels, financial strength, brand awareness and consumer loyalty. When a leading brand uses a variety of promotion, promotion and communication methods to create a certain scale of momentum, it is easy to drown the promotion and promotion efforts of competitors in their own promotion and promotion activities. We already have the advantage of CCTV advertising, and it is difficult for the province's advertising to compete with CCTV at least at this stage. So we don't have to worry about competition, or competition is a good thing for us, spurring us to keep improving and innovating. Personally, I think Mr. Liu's ideas and Mr. Lin's opinions can be used at the same time, and our R&D department has been working for a while, so it's time to come up with something new, right?" Chen Kangjie continued to express his views after taking a sip of tea. Moreover, it can be regarded as a decision on the countermeasure.

"The R&D center has made a bowl of noodles according to your opinion, and there are three packs of seasonings, and we have determined the size and pattern of the packaging with the packaging factory", because the R&D center is close to the water plant, so it is supervised by Pan Guiren, just now Chen Kangjie directly denied his idea, so there is still a trace of unhappiness in his heart, but he also thinks that what Chen Kangjie said is reasonable, and now Chen Kangjie asks about research and development, of course he wants to show Xiàn, at least to prove that his work ability is still in place.

"Okay, since it has been developed, then we will also shoot an advertising film, anyway, CCTV has so much advertising time there, after half a year of high-density bombardment, our noodles are already a household name, but then divide a part of the advertising on the bowl of noodles, in terms of taste, the R&D center strives to develop several more flavors to adapt to different groups of people", Chen Kangjie made arrangements.

"Okay, I will communicate with the technical staff of the R&D department, Jie Shao, and yes, now that the weather is cold, our mineral water sales have declined to a certain extent, do you see if it is a certain proportion of reduction in production, and now the R&D center has developed a carbonated drink that is different from Cola, do you see if it is this variety?", Pan Guiren didn't want the beverage project he was responsible for to be too far from the instant noodle part, so he built a new drink.

"Oh, there are new drinks coming out, do you have samples, get some to try", Chen Kangjie is still quite interested in new things, especially his own company's products, and he doesn't like to drink dry soda all day long.

"Yes, I have it in my office, Jie Shao, I'll pour you a glass", Liu Kai took out a glass bottle from the Xiaoice cabinet next to his desk, poured a bubbling drink and handed it to Chen Kangjie.

"Sprite?", Chen Kangjie took a sip, very surprised, the taste was similar to the Sprite he had drunk before his rebirth, and he called out in one gulp.

"Sprite?", what is it, a few people looked at each other, but they thought that the name was good and could be used as a product name.

"Okay, the R&D department is doing a good job, keep up the good work, this product will be available soon, but I have a Jianyì, the bottle is made green, don't use a white bottle, and the name, just call the Sprite I just said, strive to be listed before the year, many people will consider buying some drinks during the Spring Festival, this is just right, these days called Europeanized advertising to go to Hong Kong, to Miss He Wanrong to shoot two advertisements, one is this Sprite, the other is the bowl of noodles, the advertising words of the bowl noodles use 'Master Kong, this is the flavor', Sprite's will be used' Happy to share'"

If Sprite can go on the market, it will not only add a choice to the Chinese people, but also divide part of the market for Coca-Cola and Pepsi. Chen Kangjie didn't want the big cake of China to be swallowed by them.

"Jie Shao's two advertising words are exquisite, I can't imagine that Jie Shao blurted out without thinking, admire, admire", Liu Kai smiled and joked with Chen Kangjie, in fact, they really think that this advertising words are not bad, and they also admire Chen Kangjie's talent and agility, if they are replaced, they can't do it.

"Mr. Liu, don't be a sycophant, I don't eat this set", Chen Kangjie also laughed, Liu Kai rarely jokes with him, and colleagues can get along with each other at will, which is also what Chen Kangjie wants to see.

"Jie Shao, I think it is indeed more appropriate to find Miss He Wanrong for the drink advertisement, her fresh and refined appearance is in line with the name of 'Sprite', but why not find Chen Peisi and they continue to shoot advertisements?" Zhang Qian felt that the atmosphere was much more comfortable now, so he also expressed his doubts.

"The reason is very simple, now everyone has also seen it, Miss He will definitely become popular in a short time, and it is a big fire, and she may enter the Spring Festival Gala this year, her fame will soon be no less than Chen Peisi, and the bowl noodles and Sprite are a little fashionable, Miss He is also quite suitable", Chen Kangjie continued to smile and said: "Another more important thing is that Miss He's Feiyang Entertainment is a subsidiary of our Hongyuan International, and the fertilizer water does not flow into the fields of outsiders."

Everyone suddenly realized, no wonder Jie Shao wanted to build yì He Wanrong to shoot these two advertisements, they had never heard of Feiyang Entertainment being a subsidiary of Hongyuan International.

"Jie Shao, what do you think of the production ...... mineral water?", Pan Guiren saw that his construction was adopted, and he wanted to launch a new drink, so he was more concerned about the production arrangement.

"I don't care about the specific things, you can look at it yourself, how to produce, you can make adjustments according to the market situation, I believe you will do a good job", Chen Kangjie really doesn't want to spend time and energy on specific affairs, and if you can't even do this well, it will be a bit dereliction of duty.

"Okay, since Jie Shao said so, then let's do it, how to coordinate the production capacity, we will make adjustments according to the market reaction after the advertisement is broadcast", Liu Kai is the general manager after all, and he doesn't want such specific affairs to be handled by Chen Kangjie, Pan Guiren made the same construction for him a few days ago, that is, there is no new product on the market, and there is continuous advertising, the sales of mineral water are still quite considerable, and there is not much backlog of products, so he did not agree.

"However, Jie Shao, our instant noodles have been adjusted to two shifts, 16 hours a day, the market demand is too large, the previous production capacity is not available, and I will build yì We have to increase the production line to cope with the greater demand after the year", Liu Kai is still very good at this, of course, that is also his purview.

"I think you can, you get a report out, just send it to President Ouyang to sign, this is a good thing, we do have to expand the scale after the year, and we also have to consider opening factories in other places, but the time may be arranged in the second half of next year, you also pay attention to the place suitable for opening a factory, understand the policy, this is not only to expand the scale, but also to reduce our logistics pressure, otherwise our production capacity will be expanded by two or three times, and the logistics will not be able to keep up or the cost is too large, and it is not cost-effective" , it just so happens that they are all here today, so I take this opportunity to make some arrangements for next year's big move, so that they don't have to be prepared when they get it.

Aishang Novel Network would like to thank all book friends for their support biquge.info