Eric had been looking down and flipping through the text in front of him, but he was actually a little distracted, and he was also thinking about success, but in his memory, Warner also started the long road of the Batman series.

In the next ten years, Warner has produced several Batman sequels in a row, with an average investment of more than 100 million US dollars, but the box office in North America is only more than 100 million.

It wasn't until Amy poked his arm lightly with a pen that Eric realized that he had become the focus of everyone's attention in the conference room, many of whom had obvious displeasure in their eyes.

Although this project was snatched from Fox at a great cost by Columbia, it does not mean that Eric will be loved and welcomed by the Colombian executives, in fact, there are few executives in the entire office who like Eric, even Amy Pascal, who has always had a good relationship with Eric, has a somewhat complicated sense of Eric.

This qiē is mainly because the box office has begun to settle, Eric will get a share of about $120 million is a well-known thing in the conference room, while Columbia can only take more than 40 million profits, and the overseas distribution rights have been robbed by Fox for various reasons. As a result, Eric took most of the profits, which meant that the dividends of all the executives present at the end of the year would be much less.

In addition, because of the sharing agreement, no matter what the box office result of the film is, Eric is actually the biggest profiteer, and this project does not have a penny of Eric's investment, but the other party can get a high percentage of the box office share. A group of executives are unhappy, that's for sure. While many shareholders would benefit from pushing up Columbia's share price, most of the executives in the room don't have Columbia shares in their hands.

With this mixed mood, it is not difficult to understand that everyone consciously or unconsciously ignored Eric's existence at the meeting.

Eric did not get a response to a copy of his own propaganda ideas submitted before, and he had already expected today's situation, although he specially prepared a statement before coming, but because of the cold reception he received at the meeting, Eric didn't bother to take the initiative to jump out and make people disgusted.

Anyway, according to the agreement originally signed, no matter what the result of the movie is after its release, he is the biggest beneficiary, it's just the difference between earning more and earning less, and there is no possibility of losing money for Fireflies who have not invested a penny. Originally, Eric was indeed a little worried about the box office prospects of this movie, after all, this is a completely empty new work that originally did not exist in Hollywood.

But after a series of internal test screenings and critic test screenings that were well received, Eric was relieved.

Internal test screenings can basically determine the commercial value of a movie, although sometimes there will be mistakes, but in most cases, those professional filmmakers who have been immersed in Hollywood for decades will not be wrong, and the results of film critics' test screenings also indicate the reputation of a movie in the minds of fans after its release.

Now that both are assured, Eric no longer worries that this movie will be his Waterloo, and as for the unfortunate collision, it can only be said that it is bad luck and not a crime of war.

Amy Pascal saw Eric's dazed look when he looked up, so he leaned over and whispered a few words in his ear.

"Sorry, guys, I just got a little distracted. After Amy reminded him, Eric opened his mouth to apologize before continuing: "Actually, my advice on publicity has been sent to the distribution department in Colombia in the form of guò wen jiàn before, probably because I am a layman in this regard, and the content of that article is not reflected in the publicity strategy I have seen." ”

There was a buzz of discussion in the conference room, most people didn't know that Eric had submitted such an article, and the head of the publicity department was also a little weak-minded, he was promoted by Bronte Cohen, and although Bront Cohen had left, he had always maintained a good relationship with the other party.

In the same way, because of Bront Cohen, he didn't have much affection for Eric, and after the secretary sent Eric's copy, he sneered and threw it aside without even looking at it, he didn't want Eric to interfere in the publicity, nor did he think that Eric could make any new ideas.

In the face of everyone's gaze, the director could only stammer: "I...... I don't think Mr. Williams's plan is ...... There was nothing out of the ordinary, so I didn't pay much attention to it, so I ...... Just ......"

"Forget it, don't say it anymore," the current president of Columbia, who was sitting at the top, waved his hand to interrupt the other party's defense, so many people could already see that he was lying, and any more quibbling would only make people see a joke: "Eric, it just so happens that everyone is here, briefly explain your ...... Well, let's plan. ”

"Okay, that's right," Eric stood up and walked to the clipboard in front of the conference room at the signal of the other party, picked up a black pen and wrote a word on the whiteboard: "I call my plan 'topic marketing', of course, this is just a more appropriate word I came up with on the spot, if there is no such concept in the orthodox marketing theory, please don't mind." "The concept of topic marketing in memory has only gradually matured after the advent of online blogs, and before that, although there were some similar marketing behaviors such as hype scandals, but when this concept appeared, Eric did not know.

"The previous publicity efforts have reached the maximum, so we can't make any more efforts in orthodox propaganda techniques, so if we want to make a breakthrough, we can only choose a topic that seems to have little to do with the movie to promote, in fact, I think that some movies have hyped up the scandal of the hero and heroine to attract the attention of fans, which can be classified as the topic marketing I said. ”

After Eric finished speaking, he looked at everyone's reaction before he continued: "The focus of everyone's debate before was whether to delay the release by a week, I think my plan can just have the best of both worlds, the movie does not need to be postponed, and if it is done properly, the box office of the second week of the movie will have unexpected results, which can make up for the loss caused by the squeeze of the box office in the first week to the greatest extent." ”

Under the curious gaze of everyone in the conference room, Eric wrote down the words 'product placement' and 'TV series' on the whiteboard.

"As we all know, there are a lot of product placements, so there have been some small disputes between the two of us," Eric said with a smile pointing to 'product placement', and the executives in the conference room also laughed cooperatively, because Eric had previously received $6 million in advertising fees for a large number of product placements, and Colombia wanted to get a piece of the pie after learning about the situation, after all, $6 million is not a small amount of money, and you can make a movie. But Eric Guò's specific contract converted the advertising fee into his personal income instead of the film's income, and Colombia didn't get a penny.

After everyone's dry laughter fell, Eric continued: "My plan revolves around the topic of product placement and the TV series that I am about to produce, and I am confident that the placement of these ads is still very clever, so even if the film critics who participated in the test screening did not find anything wrong, and they did not notice the TV series that appeared three times before and after the movie, and even these critics did not notice, I believe that the audience is even less likely to pay attention, they will only be immersed in the plot of the movie." If we can successfully arouse fans' curiosity about how many advertisements are in the movie and the content of the three TV series that flashed in a flash, it can cause a large part of the audience to return or even watch it repeatedly in the second week of the movie. ”

Speaking of this, an executive in the audience interjected: "Eric, you can try the topic of your TV series, but I remember that you specifically told us before that we should not mention any topic about product placement when promoting, isn't it to prevent fans from being disgusted by it?"

Eric explains: " Of course it is, so, what I just said was that these were revealed after the release of the movie, and after the first three days of the film's release, the word-of-mouth must have been determined, and I believe that everyone is full of confidence in the word-of-mouth of this movie, since the fans have determined that this is an excellent movie, then we will reveal it again, and the fans will not be disgusted, but will take it as an interesting thing, just like we are always tolerant of the small shortcomings of those who are talented, and no one will criticize Napoleon's height, Einstein's indifference, or Marie Curie's ...... Ahem, of course, this also needs to be guided by the media, and we must ensure that most of the media's attitude towards this matter is mainly ridicule, not criticism. The specific plan has already been written in the document I submitted, and of course it also needs to be corrected by professionals, after all, I am only a layman in this regard, and many things may not be taken into account. ”

With that, Eric walked back to his seat again. The president of Columbia turned his gaze to the executive in charge of publicity: "Wren, is Eric's copy still there?"

Wren's hand hidden under the conference table rubbed his knees, uncertain, "Probably...... It's still there, I'll ask the assistant to look for it. ”

"You go in person, make a few more copies and send them over when you find them, as much as you can. ”

"Okay, I'll go. The other party stood up and hurriedly left the conference room, and the meeting fell into a tentative state, and everyone talked about what Eric had just said, and Eric was no longer treated coldly, and there was a circle of people around him discussing with him.