There is no advantage over a series of movies that have strong box office appeal around the world, because the genre of this movie is comedy, and comedy movies are not easy to accumulate fan popularity, after all, after everyone has laughed, there is nothing left.

And with the five-year gap between the two parts of the series, the loss of popularity is even greater for a comedy, and if it weren't for the fact that Columbia really couldn't come up with other series to support this vital summer slot, the project wouldn't have started.

However, Columbia's relentless promotion of the film has made up for most of the disadvantages, although it is still a little worse than the crazy publicity, but compared to the summer blockbusters of other film companies, Columbia's publicity is completely aimed at the goal of not making money as long as the box office, and their real goal is indeed so.

The acquisition negotiations with Sony have entered the final stage, and the Japanese are determined to be fat sheep this time, in this case, the ultimate goal of Columbia's business behavior is to raise the stock price, and for a listed film company, the box office number is the most important factor affecting the stock price.

The release time is June 16, and after the box office of the first week is released, the number of 45 million US dollars makes the Colombian executives ecstatic, you must know that the box office in the first week is only 46 million, which also means, according to the estimates of the evaluation agency, to get a total of nearly 200 million US dollars at the North American box office.

But this excitement only lasted for a week, and in the second week, the box office directly dived, falling by 55%, and only got more than 19 million second-week box office.

The box office evaluation agency quickly lowered the box office estimate significantly, halving the box office valuation of $200 million to $110 million, although the originally rapidly rising Colombian stock price did not fall because of this news, but the upward momentum has also become slow, after all, as one of the six giants, the summer blockbuster film, got a box office of about 100 million is really no bright spot.

The reason why this situation happened, in addition to the fact that the film's reputation was not as good as the first one after the movie was released, the most important thing was because the movie bumped into it with bad luck.

From the first serialization in 1939 to exactly half a century now, for the first superhero in the history of North American comics without superpowers, Warner is not very optimistic about starting this series, which is directly reflected in the budget.

Compared with the budget of nearly $50 million for large-scale production, Warner only provided $35 million for the production cost, which is comparable to the scale of a blockbuster, and only spent 34 million, but Columbia first provided a budget of $40 million, and the budget was also $40 million.

Because Warner was not optimistic, director Zì Columbia did not take it seriously, so it was released a week ago.

But everyone far underestimated the influence of the half-century-old superhero in the minds of Americans, and a week after its release on June 24, the live-action comic book film swept $68 million at the box office with an unrivaled momentum, accounting for 45 percent of the week's total box office, squeezing the box office of many other films to pieces.

And the biggest hit is Colombia's, after the box office fell by 55%, the dream of 200 million box office was completely shattered, after all, after the box office plummeted, the possibility of a reverse decline is very small.

As a result, Columbia can only pin its hopes on Eric, after all, the film has been tested internally and by critics, and it is unanimously favored.

However, after the second week of box office came out, it planted a haze over the heads of all those who were full of expectations, because the box office fell by only a slight 23% in the second week, and still got a box office of $52 million, which is much higher than the box office of many blockbusters in the first week of filming.

Although the total box office of the summer file will be about 150 million US dollars per week, the 150 million US dollars will not be too much if it is distributed to more than a dozen movies in the summer file, and those who can be given the summer file are either cannon fodder or excellent movies with high hopes, and the latter proportion is larger.

In the conference room of the headquarters in Colombia, a group of high-level executives were nervously discussing a plan to deal with it, and a vice president of Coca-Cola came to observe the meeting, and Eric sat next to Amy Pascal, patiently listening to the discussion.

Although he is the director of this film, Eric does not have much say in the distribution of the film, and the reason why he appears here is only because he is the director, although the film production process Columbia completely delegated power to him, but the distribution aspect barely let him participate, Eric also submitted his own article on the promotion of the film before, but did not get a response from the Colombian side.

"I think the postponement of the release, at least a week, is too violent, and it would be very unwise to stubbornly set the schedule on July 7, because we have already lost one box office because we can't meet expectations, so our previous plan to push up the stock price with two blockbusters is completely ruined. Executives from Colombia's propaganda department have their own opinions.

As soon as the other party finished speaking, another executive asked, "Bob, according to your plan, what about the agreement that has been signed with the theater chain?"

"Coordinate with the other party to properly compensate for the loss of the theater chain, we can take out a few temporary tops from the well-made movies, in short, the box office that is currently secured is the first place. ”

The management of the analysis department chimed in: "Now that the box office has exceeded 100 million, this momentum is unlikely to continue, and the critics are not too high on the film, I think there should be a normal drop of more than 40% at the box office in the third week." ”

"According to you, the film should have had a normal decline in the second week, but the truth is that it didn't happen, and there was only a slight drop of 23% in the second week," someone retorted.

"The media has begun to ridicule us for the schedule of the two films, if we don't release it according to the determined schedule, it will definitely give people a signal that they have no confidence in the quality, which is very dangerous, because once fans have this misunderstanding, they will preconceived that it is a bad movie, and the blow to the movie is the deadliest, in comparison, it is the safest way to release it according to the original plan, not that we don't want to postpone, but according to the current shape, we absolutely can't postpone. ”

"I also agree with Ritter's words, it's not that we don't want to postpone, it's that we can't extend, and if we do, it will be tantamount to telling everyone that we are not as good as we advertise. ”

"But once there is a slight drop of about 20% in the third week, it will still get a box office of about 40 million, can you imagine how much pressure there is at the box office in this case?"

The crowd discussed in a tumultuous manner for an hour, and the vice president of Coca-Cola, who was present, remained in a state of observer throughout the whole process, and only after everyone paused a little did he sit up straight, and turned his gaze to Eric, who had been ignored by everyone and listened silently like himself: "Mr. Williams, I see that you haven't spoken, why don't you tell me your opinion?"