Chapter 67: Shopping for Goods

Less than halfway through the filming of "Crazy Office", Sohu Deng Hua got the news: Dong Chengpeng resigned, formed a work team by himself, and joined Zeshi. Not only did he resign, but also several people from Sohu Video resigned together.

"This Dong Chengpeng, where the wind blows, where he falls, he can't wait to lean up when he sees his thigh, and he doesn't know how far this leg can go. Deng Hua snorted.

Zelianke is big, but Zeshi is a small part of Zelianke, whether it can become a big climate in the future is not certain, Dong Chengpeng put a ready-made Sohu video don't want to praise Zeshi's stinky feet, it is short-sighted.

"Mr. Deng, as soon as he left like this, he left several stalls. The assistant said.

"Didn't Dong Chengpeng explain?" Deng Hua waved his hand with some disdain: "If he doesn't say a word and doesn't give an explanation, according to the contract, sue him, and by the way, sue Zeshi." ”

Dong Chengpeng said that if Sohu's programs and other work are still done by him, he will definitely complete it according to quality and quantity. ”

"What do you mean if you want him to do it?" Deng Hua raised his eyebrows.

"Dong Chengpeng and Zeshi have reached a condition, after he changes jobs, if we put forward any legal and economic requirements, Zeshi will take over. I got in touch with Zeshi, and Zeshi proposed two solutions, one is to directly buy the copyright of Dapeng's current talk show, and the program will be broadcast later, and the copyright will be shared by the two companies; Of course, we can also resort to law if we want to. ”

The assistant pondered for a moment and suggested: "Mr. Deng, this time it is not Zelianke who takes the initiative to poach people, but Dapeng wants to change jobs, I think it's better not to fall out with Zeshi, after all, the chairman has been in the relationship with Zelianke Zhao Zejun for so many years, although the relationship with Zelianke Zhao Zejun is not close, but there is no direct contradiction." Now that the online video market is so chaotic, we directly sued Zeshi for a Dong Chengpeng, which will inevitably make people think that we are also going to compete. ”

Deng Hua thought about it, the assistant made sense, the principle of Sohu Video is to make content, there is a website, but it is not a direct 'do' website, and the development has been good over the years precisely because it has not been mixed with the competition of those predators of the same level or even higher level, and they fight their own.

Do not enjoy the benefits of competition, and are also not harmed by competition. Especially competing with Zelianke, Zelianke has gone all the way down over the years, and the bones that have been stepped on are piled up, and they can be regarded as full of bones.

Why bother, why bother.

"Dapeng Bang Bang copyright to them. Deng Hua nodded, then shook his head again, but instead of denying the previous resolution, he sneered and said: "Dapeng, that is, a second-tier host, Zeshi even wants him, it seems that he was stimulated by Youku." ”

"It should be. The assistant said: "Youku has hyped up the online drama, and their "Step by Step Lotus" premiered on Friday, and this copyright was bought from Zeyue Chinese Network. Zeshi definitely couldn't sit still, they dug Dong Chengpeng, not only to shoot the office, but also to let him independently create a small-production sitcom, called Dick Silk Man. ”

"What's the name?" Deng Hua didn't hear too clearly for a while, and asked rhetorically.

It's not that I didn't understand it, but I didn't understand it.

The assistant repeated word by word, and said, "Dick Si, it's a word that has recently popped up on the Internet, and it's a bit swearing." As he spoke, he explained the word again.

"How did Zelianko come up with such a vulgar word as a name......? How much to invest?"

The assistant didn't know the detailed figures, and only reported an approximate range, Deng Hua laughed sneeringly: "This amount of money, I can't even ask for a first-line actor." How do you compare with Step by Step Shenglian? What kind of vision does this Dong Chengpeng have? It's really ...... Forget it, regardless of him, you hurry up and go through the formalities for him, the copyright on both sides is handed over, and the price is moderate. ”

"Okay. ”

Just a few days after Dong Chengpeng's team joined Zeshi and simultaneously filmed the office and the dick silk man, Zeshi began to put in publicity.

The focus of the propaganda is the dick silk man.

Crazy Office is just a mention of the online drama plan, and most of the publicity resources are given to the dick man.

With one of the big four, Zelianke, as a backer, and under the premise that Zelianke and the other three have secretly reached an ice-breaking cooperation intention, the publicity effect of Dick Silk Men is much higher than that of Step by Step.

Similarly, the Dick Silk Man also made a few 'firsts' as gimmicks.

The first fragmented sitcom, the first nonsensical web series......

The momentum is huge.

But in the wind of public opinion, this time, Zeshi is on the side that is not favored.

And compared with Step by Step Lotus, it is very unfavorable.

It's also an online drama, it's also a reliable large-scale video company, although Zeshi's current scale can't be compared with Youku, but the backstage is tougher than Youku, and in the previous talent competition, it also won a battle in a practical sense. It stands to reason that even if there is a gap in public opinion and word-of-mouth for the same online drama, it should not be so big.

There are several main reasons for the decline of the vision.

The biggest criticism is investment.

A film with a large investment is not necessarily a good film, but as long as the money is spent on the right path, it is at least well-made, at least a well-made film with a small investment.

A few years ago, there were some online dramas one after another, and some were even produced by first-tier companies like Sohu, but they were not very popular. In addition to the lack of time, the Internet is not as popular as it is now, a big reason is that it is shoddy.

In any case, even if the audience of online dramas does not like to watch TV, it does not mean that they have not watched TV. There are also shoddy TV dramas, which is undeniable, but no matter what aspect you look at, TV series that can be broadcast on TV stations always have a bottom line, which is much stronger than most online dramas.

If you want the audience to put aside the TV and come to the Internet to watch the drama, you can't have the background, costumes, scenes, etc., it's better than a TV series.

The amount of investment can directly affect the effect in all aspects.

How much did Step by Step Shenglian invest? Not counting the money to buy copyrights, Youku invested almost 70 million.

With a total of 30 episodes and an investment of 70 million, it is enough to shoot a TV series that can be starred.

And how much money did Zeshi invest?

I'm sorry, I didn't disclose the specific figures, but according to all kinds of news circulating inside, and the paparazzi who 'visited the class' on the spot, it is speculated that this dick silk man, the investment is at best, that is, one million, and it will not exceed five million.

Forehead...... Although one is a historical drama and the other is a comedy, the gap is inevitably too big.

Zelianke is not out of money, on the contrary, there is so much money that anyone can dig up a 'science and technology park', which is an investment in hundreds of millions, or even billions.

Such a company really wants to make a good show, and I dare not say anything else, and the funds will definitely not be less.

So much so that some people think that Ze Lianke and Zhao Zejun's focus is not on this drama.

This is also the reason why Dick Silk men are not favored, and even a very important reason. Now there is a consensus in the domestic industry that once Zhao Zejun seriously does a certain project, even if it seems to be an unreliable project, it must not be taken lightly.

In addition to investment, there is also the issue of the appeal of these two dramas themselves.

Step by step is a big IP on the Internet,There has long been a group of fans,I have written it for two or three years,It's already mature;Dick silk man,I've never heard of it before,There seem to be people talking about the word 'Dick Si' on the Internet recently,But at best, it's a name that only came out in the past two months,Little influence。

Also, on the composition of the crew. It's also about investing.

The production team of Step by Step Shenglian can be described as starry.

Director, a big name at the national teacher level: Director Zhang. If you want to talk about playing scenes and playing art, this director says second, and no one dares to say first! To invite this person to direct an online drama, Youku has spent a lot of money and adult favors!

Just being a director is enough to make a name for himself step by step.

Then look at the others: Bubu Shenglian has a huge team of screenwriters, including the original author Yue Guan, who is responsible for adapting the script to ensure a perfect transition from TV to TV......

What about the actors? The actor of Step by Step Shenglian, the No. 1 actor Yang Hao is played by Huang Xiaoming, a popular student in China, and the other main and supporting roles are all domestic actors who can be named.

In contrast, the lineup of the Dick Silk Men's ...... Forget it, it can't be compared anymore, can a beggar be compared with the emperor, obviously not.

There is only one person in the main creator, starring role, and director of Dick Silk Men, Dong Chengpeng. The rest of the actors, currently announced, have the biggest wrist, that is, the tail of the second-line crane. is a little famous, all of them are cameos in one or two shots, and many of them are not in the entertainment industry.

If you are not afraid of not knowing the goods, you are afraid of comparing the goods, and public opinion can be optimistic about Zeshi, then it is called hell.

"looks careless, casually filming a movie, this is not like Zhao Zejun's style. ”

Even Gu Yongqiang himself thinks that this time Zeshi and Youku have no fight.

It's just that he guessed that like many people in the industry, this dick silk man was not caught by Zhao Zejun, maybe Zhao Zejun's mind is no longer on Zeshi now. Even this drama can't be regarded as the highlight of Zeshi, maybe Zeshi's direction of force is still on the channel, but use this drama to follow the trend so as not to be eliminated by the times, and it may not be to compete with Youku for the limelight of online dramas.

No matter what strategy Zeshi is, what Zhao Zejun thinks, in fact, it does not directly affect the lotus step by step, whether the lotus is as good as said, and it will eventually be tested by the market.

Step by Step Lotus is finally online today.

Episode 123.

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