In the company under Zelianke, there is also a game company: it was originally the game department of Zelianke, and several web games were launched, especially after selling tens of millions of Plants vs. Zombies, this department officially became independent and became an independent game company. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

This time, Zhao Zejun didn't use his own name again, and took a casual name very irresponsibly: good to play games.

The person in charge of the good game almost wants to vomit blood, this name, is it biological? In many Internet companies, this name is similar to giving birth to a girl in a common person's house, and it is almost the same as calling it Cuihua, Xiaoli, or Tiger Girl, which is too careless.

However, after all, the company has to rely on business to speak, no matter how careless it is, there is nothing to say about the performance of good games.

Focusing on browser games, once this kind of game is made, it is almost a huge profit.

The development difficulty is low, all of them are the same model, and if you change the story background, it is a new and another game, coupled with the continuous provision of big data analysis results in the data center, and the study of user consumption psychology, the game has become a money-making machine, which is no longer very much like a technology company.

The largest department within the company is not R&D, nor market, but the 'Customer Consumption Psychology Research Department', a group of high-IQ guys are thinking about how to induce users to recharge more, faster and more frequently......

This company, Zhao Zejun didn't pay much attention to it in the later stage, except for supporting it at the beginning, and occasionally threw away some of his prophet's game ideas and let it develop on its own.

Today, playing for an extra year can bring hundreds of millions of net profits, and it is one of the more famous game companies in China and the largest web game company.

However, under Zhao Zejun's banner, fun is not very good, it is on the same level as Zeyue in terms of profitability, but Zeyue is a listed company after all, and it is an entertainment upstream industry, and the nature is still different.

Therefore, although it is good to play games, after all, it is a safe corner, and it has not entered the high-end vision of the Internet.

This time, Zhao Zejun suddenly held a meeting within Duo Play and held another press conference to publicly announce his plans for the future of Duo Play.

"Within three years, it will become a first-class comprehensive game integration platform in China, based on web games, independently develop various games, expand online battle projects, and keep up with the pace of popular online games......

Under the big plan, a large number of specific tasks are laid out in great detail.

Domestic online games, in the final analysis, are either agents or plagiarism, and there are very few real originals, and occasionally there are a few originals, and they are also struggling.

The fun policy is the latter: plagiarism.

Or rather, cottages.

At the beginning, the dance troupe was popular, and there was a QQ dazzling dance in China, a kart in the run, and a QQ speed car in China, and a happy farm was on fire, but there was no QQ farm.

Because Happy Farm was operated by Zelianke at that time, it was also connected to the QQ game platform, and the two sides made a profit together.

This time, Haoyi Games is also ready to take this road, investing a lot of money to develop a series of copycat games such as "Fun Dance", "Fun Racing", "Fun Fire War" and so on.

In short, it seems that Zelianke is going to make efforts in the game.

"You didn't pay attention to the game before, why did it suddenly put it on the agenda, with such fanfare." Qiao Xinyun was a little puzzled.

"If you make money, who will be afraid of money?" Zhao Zejun said casually.

"But games aren't an important part of your industrial layout." Qiao Xinyun still felt that something was wrong.

If you talk about making money, games do have a lot of money, such as Tencent, where the profits of game platforms account for almost half of the total profits.

However, at present, the competition in domestic games is too fierce, whether it is an agent, a self-developed copycat, or from the perspective of the type of game, there are a large number of strong companies that have occupied most of the market.

The strength of playing more is browser games, which are the first in the country in the area of browser games, but if you expand outward, you will immediately encounter many powerful opponents in other game fields.

Zhao Zejun and Zelianke are aggressive, this is a well-known thing in the industry, and Zhao Zejun is almost stepping on the corpse of his peers in every big improvement on the Internet.

But Zhao Zejun is not aggressive at the same time.

His main competition is in his core industrial block, and he will only start the fierce competition mode when he has to make a move. As for the non-core industries, his strategy has always been to coexist, and his philosophy is that in the non-core industries, it is better to focus on the blank market than to start a life-and-death fight with evenly matched opponents.

For example, it is also an online payment, and since its establishment, Zepay has not competed directly with Alipay, and has never even had any direct conflict with Tencent's Tenpay.

Zhao Zejun is good at fighting, but he never fights in vain, and he is aggressive but does not start the struggle easily.

And this time, when you open the 'big game' mode, you will encounter not one or two companies, but a large group of giants in the industry.

Tencent, NetEase, Shanda ......

The advantage is that it may not necessarily be with a certain company, but in the same way, no matter how fierce Zelianke is, it is impossible to occupy a certain industry as before, at best, everyone will share the spoils together. As a little brother, Zelianke may not be able to get the lion's share.

|“ Moreover, to the extent of Zelianke, making money is not the first place, but the entire industrial ecological layout. Games are not an important ecological core for you at all. Qiao Xinyun said.

"Miss, you are really a big capitalist lady, you say 'making money is not the first place', can the style not be so high?"

Zhao Zejun couldn't help laughing: "Doing business, making money is not the first thing, what is the first place?" Whether it's ecological layout or scientific research and development, it's all about making money in the end, and I don't eat such a big cake as an online game, it's ugly to watch. ”

"Really?" Qiao Xinyun stared at Zhao Zejun for a moment.

The other party's expression was very strange, and there seemed to be something in her eyes that she couldn't understand.

……

There are no secrets on the Internet, not to mention that this time, Zhao Zejun showed his carriage and horses, and took the initiative to hold a press conference with great fanfare.

The news that Zelianke is about to make efforts in the game industry quickly spread throughout the network.

Online games are a big piece of cake, and many businesses have dabbled in them over the years and have made huge profits from them.

Shanda has become a top Internet company because of online games, and Tencent has nearly doubled its revenue because of its online game platform, achieving a major breakthrough in profits. NetEase has realized the transformation of its business and found a new development point in online games......

There are also many large and small Internet companies, more or less involved in online games, and have benefited from it.

Zelianke's sudden big foray into online games doesn't seem inappropriate.

Zelianke has money, there is no shortage of money, although a project as big as Weibo has invested a lot of money before, but the later operation and publicity expenses have hardly cost Zhao Zejun a penny, all of which are Sina's 'friendly sponsorship': more than a billion has not been spent yet.

In addition, Weibo's own profitability is also good, and the funds on the account are very abundant.

This money always has to find a place to go, so that it can make money. We all know that although the Zezi system has a wide industrial layout, in recent years, Zhao Zejun has separated each piece and integrated each other, and it is impossible to invest Internet funds in real estate or other projects unless it is a last resort, and vice versa.

Therefore, it is absolutely reasonable to use this money to develop the online game market.

Moreover, after Weibo has achieved a comprehensive advantage, it has entered a stage of stable development, and there is nothing to worry about Zhao Zejun in the future, and it is reasonable to expand new fields and find new growth points with his own idle character.

However, for the vast majority of Internet companies with game business, Zelianke's entry into the market is definitely not good news.

Zelianke's strength is too strong, Zhao Zejun's hands are too ruthless, and the past successful cases are too scary.

Although Zelianke can only be regarded as a novice in the game industry, and Haoyi is only the overlord of browser games, and has hardly made any achievements in other aspects.

But as long as there are these three words, Zhao Zejun is enough to make all competitors take the most serious attitude, so that the entire industry is like a big enemy, like a big shark rushing into the ocean that is already mixed with fish and dragons and rolling waves.

This sea is going to see blood again.