There is a sequence of things, and there is a priority. Pen % fun % Pavilion www.biquge.info

From announcing the opening of the 'big game integrated platform' to officially entering the game market, Zelianke completed the preparation of venues, personnel and other aspects in less than half a month.

The early 300 million funds arrived, seven projects were launched at the same time, and the publicity work was officially started on Weibo.

How to judge the status of an Internet company in the industry, the simplest, most effective, and most direct way is to see if the company wants to promote a project, whether it can create enough influence on the Internet in the shortest possible time.

Judging from the results of game promotion, Zelianke is obviously enough to be among the first-class Internet companies, and it is also less than half a month, and even the game has not yet entered research and development, let alone the launch, which has become well-known.

According to a person familiar with the matter, Zhao Zejun once put forward a big strategic plan called '351' at an internal meeting: three years later, another 500 million yuan will be invested, and there will be no cap on the top, to build the leading online game platform in China.

Regardless of whether this rumor is true or not, it reflects Zelianke's determination, and from Zhao Zejun's series of actions, it seems that Zelianke's next focus is the game.

Although the authenticity of the rumors has not yet been proven, the expansion of the scale of the good game company is really there: the fun of the previous half-story office building has suddenly expanded to a full two floors, spending a huge amount of money to increase hardware equipment, and improving the original computer room into a first-class server room in China, benchmarking against large Internet game companies, a sign of doing a great job.

The reactions of different domestic game companies are not the same.

For small and fledgling game companies, Zelianke's entry into the market is actually a good thing.

Anyway, there are many large game companies in the market, and without Zelianke, there is no good game, and it is very difficult for them to survive and grow.

Large online game companies with their own independent brands or mature agents are not as nervous as they imagined. For example, NetEase and Shanda, this kind of game company, with its own brand of games, already has a stable market share, and the user adhesion is very strong, even if there are new games, the loss of users in a short period of time is limited.

Whether it is fun to develop it by yourself or to act as an agent for large-scale online games, it will take a long time. In addition, online games will eventually be tested by the market, and no matter how experienced game companies develop, there is no guarantee that they will be able to occupy the market before they are operated.

However, the agency-based company still has a great sense of crisis, and is sensitive to Zelianke and Haoga's every move, and even sends people to contact foreign game companies to finalize the follow-up agent in advance, for fear that the cash cow at hand will be snatched away by Haogaming.

But the most annoying thing is Tencent.

Tencent's Game Division is the largest business unit in the interactive entertainment business group, and at the same time, it is also Tencent's most profitable piece.

Recently, the business unit and even the entire interactive entertainment business group have been in a tense atmosphere like a great enemy.

They can't help but not be nervous!

Zelianke makes games, and it seems that it is taking the same path as Tencent, that is, copycats.

Among them, several games that have been determined to be operated are directly pointing to Tencent's current hottest games, such as flying cars, dazzling dances, and gunfight games that imitate CS, all of which are the main ones of Tencent games.

As the ancestor of copycat games, Tencent knows this path too well: a million profits, lucrative, the key is that there is not too much technical difficulty, as long as you are willing to spend money, it is easy to imitate. Of course, the premise is that the background is large enough.

In the past, Tencent dealt with foreign companies and small domestic start-up game companies, which was naturally invincible, and the domestic laws related to the protection of online game copyright were not perfect, and even encouraged copycats to a certain extent: first learn, then imitate, and finally innovate.

On the cottage, Tencent has eaten a big sweetness.

But Zelianke is not an ordinary small company, Zhao Zejun made a move, Tencent has to face, although it is not a catastrophe, but it is definitely a strong competitor, and the profits brought by the king of cottages are probably going to be torn off a large piece.

The whole Internet is looking at Zelianke and Tencent.

These two Internet giants had a good cooperative relationship before, but on the issue of online games, there finally appeared a seemingly irreconcilable contradiction.

In the past, Zelianke was scared, but this time it hit Tencent, and a big war on the Internet seems to be possible at any time.

Once these two companies fight, it will be absolutely earth-shattering.

Tencent has a large size, old qualifications, and a strong development momentum, and is only stronger than Zelianke in all aspects;

But the family is big, and the drag is also big, and Zelianke currently has no other business to focus too on, and can devote itself to the game. The cow is big and the needle is small, but a needle can pierce the cowhide.

Zhao Zejun's reputation is too bad, what happened to the people who competed with him before?

The example of Sina Bai is placed there, it is said that now people go to the park to play Tai Chi in the morning, and go to bed after watching the series at ten o'clock in the evening, and the life is very leisurely...... Several CEOs of Tencent's interactive entertainment business group and game division don't want to live a 'good life' like Mr. Bai.

Tencent and the Entertainment Division held several high-level internal meetings to discuss the next steps.

When Zhao Zejun went to Shanghai to inspect the progress of the Zeye Plaza project, he 'coincidentally' met, Mr. Ma, who was also in Shanghai.

"Mr. Zhao, why did you suddenly think of making a game?" After a few words of greeting, Mr. Ma quietly unveiled the theme.

"Why did Tencent play games in the first place?" Zhao Zejun smiled and said to himself: "The game market makes money, Tencent's QQ, my Weibo, and their own profitability are limited. ”

"Use Weibo to divert traffic to the game and promote it. IMHO, the user base of the two doesn't seem to have as much intersection as imagined. ”

"There's not much in the crossing, but there is, and that's enough. The game is a word of mouth, and there is a group of initial players, and if it is fun, it will soon attract more people. Zhao Zejun said with a smile: "By the way, I am also ready to ask the partner companies of the data center, including you, Mr. Ma, to help me do more publicity." ”

Mr. Ma almost amused Zhao Zejun, came to rob my business, and asked me to help you do publicity. Even if it is cooperation, you can't make such a non-trivial request, and it is justifiable.

Of course, Zhao Zejun has a reasonable reason, and Tencent's games in the past, whether it is a blog or a Weibo, have given great publicity.

This time it's Zelianke's turn to make a game, and Tencent wants to say that it doesn't promote it at all, and it doesn't seem to make sense.

"Mr. Zhao, let's just say it. Zelianke's direction this time is too clear, it's our Tencent. "Brother Xiao Ma has dealt with Zhao Zejun not once or twice, and he still has more experience in 'dealing with' Zhao Zejun.

Zhao Zejun is an understanding person, a smart person, and a real person, but in the final analysis, he is a person who refuses to suffer.

Talk to him, there is no need to go around in circles, go around and around, and it is likely that he will end up getting in.

If there are any ideas, communicate directly, the effect is better.

Sure enough, Zhao Zejun smiled slightly, did not deny this, and said: "At present, the domestic game market is so big, even if the two of us exist at the same time, we can accommodate it." ”

This is actually a tacit acquiescence.

Mr. Ma said: "No matter how big the space is, the two of us will inevitably bump and bump together." Mr. Zhao, my opinion is that Tencent and Zelianke are both offensive enterprises, and the expansion speed of our two can be said to be the fastest among the Internet companies. ”

Zhao Zejun thought for a while, shook his head and said, "Mr. Ma, I don't deny your words, and even agree with them." But the real problem is that online games are a big cake, Zelianke's future business layout, others can't see it, you should be able to see one or two, just like the name of your business division, interactive entertainment, entertainment industry, especially games, I will get involved sooner or later. You have also seen that I have an upstream enterprise in the entertainment industry on hand, online novels, Zeyue is currently listed, how can I put a ready-made downstream industry online novel and not touch it. ”

Mr. Ma is real, and Zhao Zejun does not beat around the corner.

Now in front of the two enterprises, there is indeed such a problem: in the early stage of enterprise development, everyone can go hand in hand, develop in their respective fields, and do not interfere with each other. However, after the continuous expansion of the scale of the enterprise, it is inevitable that there will be crossover and competition in the layout.

Pretty girls are liked by everyone, and it's normal for two men to fall in love with a woman at the same time. You can't just give this girl to you because you usually call me a brother.

In a word, why should I let it? Why don't you let it? Everyone thinks so, and in the end they can only fight.

Competition, cooperation, these four words are always the main theme between enterprises, there has never been a paradise in the world, and it is impossible to be indisputable with the world.

"In addition, I have all kinds of resources at hand, it is to develop the business, on the core basis of Weibo, when improving the Internet layout, I can't always say a word for Mr. Ma, in order to make concessions to Tencent, I will forcibly change Zelianke's plan. Zhao Zejun said.

"Understandable. Mr. Ma nodded, "However, the game market is so big, playing more of the next part to do, it seems too strong to compete, right?"

said, shook his head and smiled, "It's fun to dance, it's fun to fight in the line of fire, it's fun to fly, next, are you going to copy the entire Tencent game platform?" ”