090 Distinctive publicity

After the first sales frenzy at the feed mill, on the second day, the number of people who came to buy feed became crowded again. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

However, without waiting for everyone to doubt whether the feed mill was a flash in the pan, on the third day, the sales of the feed mill were hot again.

This time, there was no rush to make any arbitrary predictions, but most of them still believed that this phenomenon was only temporary. After all, there are so many farmers in Jurong, even if all the farmers in Jurong come to buy, how much can they buy?

Although feed is a consumable, it is not consumed so quickly that it is impossible for these farmers to buy it again until they run out of feed they last bought.

So the current madness of the feed mill will definitely not last long.

It's just that just when they were thinking so, they didn't know where to start, and it seemed that overnight, all kinds of advertisements about the Far Eastern feed mills suddenly appeared in various newspapers, local television stations.

And these advertisements are not the usual model in the past, and each of the advertisements of Far Eastern Feed is so different and ingenious.

First of all, there are TV commercials, Gu Yuan found a large number of troupes from nowhere, such as Huai Opera, Yang Opera, Kunqu Opera, Pingtan and other various types of dramas popular in Su Province.

After finding these troupes, Gu Yuan made up a short drama of fishermen buying feed, and praised the feed of the Far East Feed Factory like a flower through the rap performance of several actors.

After the advertisement was filmed, Gu Yuan did not go to the big TV stations in those prefecture-level cities, but specifically looked for the small stations in those counties. So these advertisements have since been like a dog skin plaster that cannot be removed, firmly occupying the golden advertising space after the news broadcast every night and before the start of the TV series.

Every night, I don't know how many ordinary viewers in Suzhou Province learned about Far Eastern feed through these advertisements, and knew about this miraculous product that greatly shortens the cycle of adult fish breeding and makes the meat of raised fish more delicious.

Moreover, Gu Yuan also introduced the concept of natural pollution-free and pure green food in the advertisement for the first time.

You must know that although the food safety problem at this time is not as shocking as that of later generations, but as the so-called people take food as the sky, when Gu Yuan began to consciously mention food safety issues in advertising, people still unconsciously left a good impression in their hearts that Far Eastern feed is safe and secure.

This is the benefit of eating crabs first, when others don't pay much attention to one thing, you are the first to put up a big flag, which will naturally attract the attention of others. This impact will be more obvious when domestic food safety occurs frequently in the future.

When it comes to chicken thieves and taking precautions, Gu Yuan is not lost to anyone.

In fact, because cable television is still rare in the countryside at this time, most rural families can receive very limited television stations, so that the ratings of county television stations can be said to be quite high, and this extremely novel form of advertising is interesting, many rural people who like these traditional arts are happy to see this kind of advertising.

What's more, in fact, because it is a county TV station, the cost of such advertising is not high, and some poor counties are even less than 10,000 yuan a month. This kind of transaction is naturally very cost-effective for Gu Yuan.

In addition to TV commercials, Gu Yuan also placed advertisements in various newspapers and magazines, most of which were half-truths and half-truths that Gu Yuan asked Zhang Quan to compile.

Such a small story itself contains a strong topicality, and some small tabloids do not bother to care about whether it is true or false, and directly publish it as news in the newspapers.

And those big newspapers and periodicals with greater influence and strict control over news, Gu Yuan didn't plan to pay attention to them for the time being, he was waiting, waiting for a suitable opportunity to take down these big media that are usually high up in one fell swoop.

With the successive launch of these advertisements, the business of the feed mill suddenly got better day by day, and the outside world thought that it was only a temporary boom, which lasted for more than a month, and even became more and more popular.

For the unexpected fire in the feed mill, the outside world can be said to be in an uproar.

I think that at the beginning, when Gu Yuan bought the feed factory at the mobilization meeting, who was optimistic about the prospects of the feed factory? Almost the entire boss of Houbai Town was waiting to see Gu Yuan's jokes.

In the first month of the official operation of the feed mill, it was indeed as those people expected, with constant problems and difficulties.

It's just that just when the feed mill was on the verge of bankruptcy, it suddenly became popular, which made the outside world not shocked.

However, the booming sales of the feed mill did not make Gu Yuan's funds more abundant, on the contrary, because of the continuous advertising, the feed mill's funds have become stretched again, but this time the situation of the feed mill is very different.

Those coal companies, power supply stations, and water management offices no longer dare to come to collect debts, on the contrary, they even generously said that the expenses of the Far East feed mill can be settled quarterly.

After all, at this time, everyone can see that the feed mill is now growing almost every day, and it is becoming more prosperous.

Seeing that these guys who had fallen into the well at the beginning were all so knowledgeable, Gu Yuan didn't bother to bother with them anymore, and naturally accepted their kindness.

In addition to these, those farmers who send crops to the feed mill gradually no longer ask for cash settlement, they now know the prosperity of the feed factory, for such a prosperous factory, they are naturally different from the previous so cautious.

In addition, there are so many farmers who send raw materials to the feed mill now, and the purchase price of the feed mill is slightly better than that outside.

With the increasing influence of feed mills, the financial pressure of feed mills is getting smaller and smaller.

Zhu Zhengxin finally didn't have to worry about funds during this time, and Wang Haijian began to study new feed formulas with one mind. You must know that at present, Gu Yuan produces comprehensive feed, and in the magazine that Gu Yuan brought back, there are many concentrated feeds, which are specially used for some varieties of fish.

Previously, the feed mill only had one machine, so they had to produce a more versatile integrated feed first. Now Gu Yuan will soon invest money to expand the production line, and then he can try to make more varieties of feed.

And Zhang Quan couldn't see anyone at all during this time, and recently Gu Yuan gave his 250 to Zhang Quan, and asked him to take people to start writing advertising slogans around the countryside.

In addition, various advertisements on TV stations and newspapers were also handed over to Zhang Quan by Gu Yuan to follow up. Recently, Zhang Quan has been completely tempered, and he is no longer the taciturn he once was.

That's why people are forced. Without the pressure given by Gu Yuan, maybe Zhang Quan would not have become the sunny and confident he is now in his life.

When the business of the feed mill gradually spread, time has quietly come to the end of 2002.

After Gu Jianguo and the three of them ran to Sunshine City again, they were not ready to continue running in a short period of time, Gu Yuan meant that they would wait until the New Year was approaching to run again, and then they would go home for the New Year after making a lot of money.

However, although they no longer sell fish for the time being, Gu Yuan did not let them be idle.