There is probably no one in this world who knows better than Zhao Zejun the impact that the phrase 'crying in BMW' can bring. Pen % fun % Pavilion www.biquge.info

It can be said that it is deafening and enduring, from the first time it was said to the year when Lao Zhao crossed, this sentence has always maintained a high popularity on the Internet and in life.

As for the original owner of this sentence, from a little-known third-rate small wild model, he has become a social focal point, and has become a well-known first-class wild model in the country.

As an aside, the original owner of this sentence may not be as shallow as many people think.

More than 20 years ago, Huang Zhan, one of the four great talents in Xiangjiang, had a movie, in which Huang Zhan, who was originally a wealthy man, became a golf caddy, and at the end of the film, he regained his wife's forgiveness and returned home, and also said something similar 'I'd rather hide in a Rolls-Royce and cry than sleep under the overpass and pretend to be happy.'

This sentence, shallow people say it is shallow, and people with experience say it, it may be life.

To get back to the point, in this era of forgetfulness, what kind of news can be popular for 6 years? What kind of celebrity can be remembered for 6 years because of a sentence?

It is by no means a national event, a national pride, nor a scientific and technological invention, social progress, or civil suffering.

"I'd rather cry in a BMW than laugh on a bicycle", putting aside the background and correctness of this sentence, just from the perspective of propaganda and communication effects, this is a golden sentence that never changes!

It meets two important characteristics: a large audience and a long-lasting influence.

There are 1.3 billion people in the country, counting all the domestic BMW Brilliance, how many can afford to drive a BMW?

10 million, 50 million, 100 million?

There are still 1.2 billion left that can't afford to open.

Even if you can afford it, you may not be able to afford to say it.

The blow of this sentence is all 'ordinary people'.

The scope of ordinary people has always been the largest, and as long as there is a class of 'ordinary people' in the world, the influence of this sentence will not be outdated.

It turned out to be empty, this sentence appeared in the first few episodes of the first year of the broadcast, and coincidentally, after those episodes, the popularity surged.

Whether there is a relationship between the two and how much there is a relationship, Zhao Zejun is not clear, and there is no need to know.

Even whether this sentence is right or not, whether it is worth discussing, Lao Zhao doesn't bother to think about it.

He only needs to reproduce the scene, so that Tianze's insincerity Do Not Disturb will also be popular again.

Sure enough, as soon as this remark came out, the audience was in an uproar.

The general direction of the program must ensure sunshine and positivity, at this time, according to the normal routine, the host and the other two guests must speak out at this time, and refute this kind of remarks through rational analysis, cynicism and serious reprimand.

But the planning of this show is Zhao Zejun, and in this episode of the show, there is another guest who needs to be promoted, so there have been some changes in the details of the specific operation.

Without waiting for the host to open her mouth to refute, the new No. 7 female guest, Gong Yan, suddenly spoke.

"I don't agree with you very much! I'm sorry host, please let me say a few words first, I can't help listening to what she said just now. ”

"Okay, let's listen to Gong Yan first, Gong Yan is the CEO of the well-known dating website Century Jiayuan, and she is also a beautiful talent, with appearance and ability, her words may bring us some different points of view. Zhou Yuanyuan said.

"Host, sisters, yes, I admit that whether you are in love or married, you need to have a realistic foundation. According to this theory, only a man who drives a BMW can get married? In fact, if we go to the marriage registry office to investigate, the vast majority of newlyweds do not own a car. If the civil administration can provide detailed data, I even suspect that the divorce rate of families with luxury cars is much higher than that of families without luxury cars. ”

"That's not what I meant, I mean ......," Su Lina, the third female guest, explained anxiously.

"Don't interrupt me!" Gong Yan behaved very strongly, in a stern tone, waved her hand, directly cut off the other party's words, and continued: "I am a blind date, in Century Jiayuan, our registrants will provide very detailed personal information. I can't directly say about someone's situation, but I am responsible to tell you that through the matchmaking of our Century Jiayuan, the vast majority of friends who have a good relationship are ordinary people, and our female users of Century Jiayuan rarely ask the other party to have a luxury car in terms of requirements for the other half. ”

As she spoke, she glared at No. 3, "I personally think that the No. 3 female guest made the simplest logical mistake, and her understanding of the problem is too one-sided. Whether two people can be together for a long time, whether the family is happy, whether they cry or laugh, there are many complex factors. Owning a BMW may make a woman laugh, but there is no guarantee that she will laugh for a lifetime. ”

Zhao Zejun watched the fun below, this Gong Yan is quite talented, and he played a golden sentence on the spot.

……

……

On the third day after the broadcast of this issue, Yang Xiaojing of the provincial station called excitedly, and although the ratings of the day were about the same as usual, the ratings of the rebroadcast on the afternoon of the second day were more than doubled!

According to this momentum, the ratings of the next episode of the program are likely to break five.

On the network broadcast, the number of messages is also a lot more than usual, and the No. 3 female guest and the No. 7 female guest have become two social focuses.

"The woman on the third has a cheap face, she deserves to die!"

"Still crying in a BMW, with her appearance, who will drive her in a BMW?"

"I have a BMW, come on the three, I'll let you see if you're crying or laughing......"

For No. 3, there was basically a lot of scolding on the Internet, and some people even made a dynamic picture, and the sentence 'crying in a BMW' became a popular golden sentence as expected.

But for No. 7, netizens' attitudes are diametrically opposite.

"It's worthy of being a beautiful CEO, it's so strong that No. 3 can't even answer the words in front of her!"

"There's character, I like it!"

"This is the real pinnacle of life, what kind of ability is it to rely on selling meat and riding a BMW? No. 3 is not worthy of No. 7 shoes. ”

"Owning a BMW may make a woman laugh, but there is no guarantee that she will laugh for a 'life'.

After the initial emotional catharsis, the blog China and major forums followed by a discussion of 'BMW and bicycles'.

'Do you choose to cry in a BMW or laugh on a bike?'

'Do you cry when you ride in a BMW?'

'I'm afraid, I'm afraid, I can only cry when I ride a bicycle?'

'The standard of a good man: not only to make a woman laugh, but also to drive a BMW. ’

Of course, the crooked building is also an indispensable part of the online discussion: 'Swiss handmade bicycles, the price is more than the BMW 3 Series'

……

In short, there is everything to say.

Lao Zhao didn't read much of the discussions on the Internet, and he didn't have time to participate in them.

The ultimate goal of this episode has been achieved.

The popularity of the show surged sharply, and it jumped into the top three of Baidu's variety show search list.

The No. 3 and No. 7 female guests also begged for benevolence and became popular.

Su Lina on the 3rd, the number of followers on her personal blog surged 6 times within a week, and the comments below were like snowflakes, and she was paralyzed for a while. The nickname of 'Mean Woman Who Worships Gold' suddenly became popular.

No. 7 female guest Gong Yan, a newly opened personal blog, the number of followers suddenly rose to 500,000.

This number is 20 times the number of registered users before Century Jiayuan, which can be compared with any of the two leading websites in the domestic online marriage and dating market.

At the same time as Gong Yan's fans increased, the number of registrations of Century Jiayuan was also rising in a straight line, easily breaking through the 100,000, 200,000, and 300,000 mark, approaching 350,000 within a week.

Zhao Zejun's previous bet with Gong Yan: The number of registered people in a year exceeds one million, and I am afraid it can be realized within a month.

……

"How did you come up with this sentence, you'd rather cry in a BMW than laugh on a bicycle?" Zhou Yuanyuan smacked the taste of these words, it was too vicious.

It is not that the sentence itself is vicious, but that the person who said it will probably be nailed to the pillar of shame for the rest of his life.

It's hard to say whether this sentence is right or not, but it must not be said in public.

It's like if there is a president in the United States who declares in public that black people are lazy and stupid, that they are all violent and inferior, then this president will wait to leave a stench for 10,000 years.

As for whether there is a distinction between lower and higher races, this topic can be thought about in the stomach, but it cannot be said.

It's a matter of political correctness.

"Ask for benevolence, I asked her at the beginning, if she wants face or money, she chose the latter herself, so the more shameless she is, the more money she will earn. Zhao Zejun said lightly.

Zhou Yuanyuan said thoughtfully: "Actually, if you want to make money, you don't have to be shameless. Gong Yan is also famous, and she is still a good name. ”

"But don't forget, why Gong Yan is so famous. How much dedication, hard work and hard work she has had before, this is something that outsiders can't see, and the positions of the two of them are actually destined. ”

Zhao Zejun glanced up at her, "Any shortcut is risky, the path is your own choice, cause and effect are at your own risk." ”

"Hey, you say, she won't break the news, right?" Zhou Yuanyuan asked with some concern.

Zhao Zejun smiled and didn't speak.

Su Lina loves vanity, but it doesn't mean that she is stupid, on the contrary, she is more shrewd and decisive than most women, Lao Zhao believes that if she is thrown in the same society as an ordinary kind and good girl, she does not rely on anyone, survives independently, and finally survives and mixes well, eighty percent of it is Su Lina.

Since they all came out to mix, as long as her brain is not broken, she will not be confused.

A small wild model, who chose his own path and got benefits, dared not to talk about morality and pit himself as an investor, that is, he did not talk about morality and broke the rules. At that time, she will not have to sit in the BMW and cry, just send her to cry in the tribe of black African brothers.

Zhao Zejun didn't say much, and Zhou Yuanyuan didn't ask any more, but changed the topic with a smile: "Speaking of choosing a road, we had a friend before, and he had already chosen a good road, but seeing that Feicheng Do Not Disturb is getting more and more popular, Century Jiayuan has the momentum of catching up overnight, and he seems to regret it." ”

"Dr. Tian, or Mr. Chen? Wait, don't say it, let me guess. Zhao Zejun squinted his eyes and thought for a while, "Mr. Chen of the China Dating Center!"

"Guess again!" Zhou Yuanyuan looked at him with a smile.

"It's Mr. Chen, don't lie to me!" Zhao Zejun said firmly.

"Really, I can't hide anything from you, can you not be so smart!" Zhou Yuanyuan glanced at him, but there was an irrepressible pride in his tone: "He is willing to take shares." ”