Chapter 184: The Dating Center is revised
Mr. Chen and Dr. Tian left with the front foot, and if they are not honest, do not disturb the back foot, they once again achieved a sensational effect, which aroused the attention of bicycles and BMW topics across the country, and the ratings directly broke five. Pen | fun | pavilion www. biquge。 info
And Century Jiayuan, a little-known small website, after hitchhiking on the untrue do not disturb, turned into a phoenix overnight, caught up, and sat on the third place of domestic marriage and dating websites.
This became the last straw that broke the camel's back, and at the same time, it also proved that Mr. Chen and Dr. Tian had previously determined that the promotion of marriage and dating websites is amazing.
Mr. Chen of the China Dating Center finally couldn't sit still, the alliance alliance is meaningful if it can obtain benefits, if the alliance not only has no benefits, but has to sit back and watch the benefits that can be obtained to the third party, and even the original position can not be kept, then what is the point of this alliance?
The same is true of shares, which is more valuable, a 100 percent share worth 10 million, or a 60 percent share worth 100 million?
Before, he and Mr. Chen of Baihe.com advanced and retreated together, to put it bluntly, in order to achieve the greatest advantage in the negotiation with Zhao Zejun, so as not to fight separately and be broken by Zhao Zejun.
This is a precedent, Zhao Zejun of Zelianke used this trick when he was in the online novel industry and dealt with two leading companies.
But in the final analysis, the alliance is not to fall out with Zhao Zejun.
The first negotiation ended without a hitch, and Mr. Chen felt that it was a little 'drying' of the other party, and he could contact him again in the future.
Who knows, the other party didn't care about the two of them at all, and instead cooperated with Century Jiayuan, a small website that had no market share at all, and put on a posture of completely kicking the two of them.
Facts have proven that whether it is his dating center or Dr. Tian's Lily Network, these two companies really don't have much bargaining capital in front of the 5-breaking Non-Honest Do Not Disturb and Blog China. People can support the century Jiayuan in minutes.
According to the current development trend of Century Jiayuan, in less than a year and a half, the dating center is not a question of whether it can develop, but whether it can survive.
Therefore, he put aside Dr. Tian and found Zhao Zejun again.
Founded in 1998, China Dating Center currently has more than 80 registered users, and is the largest dating website in China.
From the perspective of technology and experience, the dating center that has been in operation for almost 8 years is also the most mature and has the deepest understanding of the industry.
"Mr. Chen, I don't understand this. ”
Seeing Mr. Chen again, Zhao Zejun was quite polite and direct, and asked straight to the point: "The qualifications, scale, and experience of the dating center are all more than those of Baihe.com, why did you come last time, I think, you took Dr. Tian as the leader? Of course, maybe it's my delusion." ”
"It's not an illusion, I do ...... dealing with Dr. Tian" Mr. Chen paused and smiled slightly bitterly: "It's indeed a little weak." ”
"Why?" Zhao Zejun said: "Dr. Tian's Baihe Network was only founded last year, and the scale cannot be compared with the dating center, so it stands to reason that you are the big brother of the industry." ”
"Mr. Zhao, since I'm here again this time, I don't want to go around the bend. Mr. Chen said: "The dating center has existed for 98 years, and now it has been 7 years, and the speed of development is not fast, and it has entered the bottleneck stage." Baihe.com has only been established for one year, and it already has more than 500,000 users, making it a new talent in the industry. Dr. Tian himself used to work as a consulting manager at Accenture, a well-known consulting firm, and has provided many successful corporate consulting services for Fortune 500 companies around the world, and has a good relationship with foreign institutions and venture capital. ”
"I understand, no desire is rigid, you still want something from him. Zhao Zejun nodded: "Didn't Dr. Tian turn to venture capital and introduce funds?"
"If there is no sincerity, do not disturb, there is no current Century Jiayuan, there are still venture capitalists willing to invest in China's dating center, but now this situation is not easy to say, Century Jiayuan is getting bigger and bigger, and the wind direction of venture capital will also completely change. ”
Mr. Chen paused, "Even if Dr. Tian can find venture capital, the first thing to pay attention to is, of course, his lily.com, not the dating center." Taking a step back, even if you get venture capital funding, the money can only be used to expand the reproduction of the website based on publicity, but when it comes to publicity, what could be more powerful than the promotion of Do Not Disturb?"
Zhao Zejun smiled, this Mr. Chen still sees the problem very thoroughly.
How much money can he get if he takes the road of venture capital? 5 million, 10 million, or 20 million?
Even if you take 50 million, 100 million, and go to CCTV to block that dozens of seconds of advertising, for other industries, the effect may be better than the promotion in the non-sincere do not disturb, but for the marriage and dating industry, the promotion role of the non-sincere do not disturb program is more than all TV stations and all programs.
Can China Dating Center get enough venture capital to advertise on CCTV?
Obviously, it is impossible, and it is impossible for any dating website in China to get hundreds of millions of venture capital.
In the future, hundreds of millions or even billions of Internet venture capital will be at hand, and it is impossible at present, and only first-line Internet companies can get hundreds of millions of dollars, such as Zelianke and Baidu before they were listed. But these companies, on the contrary, are not willing to accept venture capital easily and dilut their shares.
In later generations, venture capital prevailed, and to a certain extent, it was driven by these Internet companies that had a lot of spare money after listing, and became rich overnight and increased by 100 times.
For example, companies such as Alibaba, Tencent, and Baidu lead this and that at every turn. There is a difference between the Internet and the industry, after the listing of a hundredfold expansion, its own business expansion, the money on hand can not be spent at all, can only invest, expand the layout.
Baidu's search engine, Tencent's QQ and later WeChat, and even Zelianke's blog China, although the 'backbone business' of this type of enterprise does not create much value in itself, can provide power for almost any related field in the future era of the Internet of Things.
At that time, in the current situation, it was not so easy to get venture capital funding.
The second meeting, there was not too much temptation and greetings, Zhao Zejun thought about it and said: "Mr. Chen, it is still the original condition, 40% of the shares, I will not pay for it, and it will not be diluted in the future." ”
"Mr. Zhao, can you talk about the shares?" Mr. Chen was embarrassed and said: "Even if you don't participate in the management, if you don't dilute it in the future, it means that when I talk with other venture capitalists in the future, the remaining 60% of the shares will be taken out, which is really difficult for me to explain to other shareholders." Look, how about a 30% stake?"
Zhao Zejun thought about it, and what the other party said also made some sense, and it was indeed a real difficulty.
After all, the dating center cannot be compared with Century Jiayuan, the two situations are different, and the way of handling them cannot be exactly the same.
Century Jiayuan Gong Yan is the one who says, whether it is Gong Yan or Century Jiayuan, they are too weak at present, and they are eager to climb their own big tree and solve the problem of survival, so the other party can accept 45% of the shares and not dilute them.
In fact, for Century Jiayuan, in just a few weeks, the value has multiplied several times.
And the dating center has existed for 7 years, and there are too many entanglements of interests. If it can be diluted, the future dating center will grow, contact with other venture capital, tens of millions of billions of dollars will be smashed, and it is likely that even half of the 40% of himself will not be left, but he strongly requires that it will not be diluted, and even if Mr. Chen is the CEO, it is not easy to settle down. After all, the CEO also has no authority to dispose of other shareholders' shares.
After thinking about it, he said, "Well, what is the current valuation of the China Dating Center?"
Without waiting for Mr. Chen to speak, Zhao Zejun said: "No matter how much you are currently valued, I will give you an estimate of 60 million." ”
Mr. Chen thought for a while: "Yes." "60 million is not low, and the current valuation of the largest online forum in China is only 50 or 60 million, and there is still no market for it, and there is no venture capital to invest in it so far.
"That's easy. Zhao Zejun smiled: "According to what you said, 30% of the shares, and the other 10%, I spent money to buy, six million." ”
"10% shares?" Mr. Chen became a little nervous, and asked Zhao Zejun uncertainly: "Who are you going to buy for this 10% of the shares?"
At first glance, this sounds inexplicable, what is called 'who are you going to buy', of course, is to buy shares in a dating center.
Obviously, Mr. Chen didn't mean that.
"Mr. Chen, as I said, I don't participate in the management, and I don't want the dating center to change its door. ”
Zhao Zejun smiled faintly: "Of course I didn't buy you, the owner of the future dating center is still you." Didn't you just say that it's not easy to explain to the shareholders, then use this money to buy the equity in the hands of those shareholders who are not very obedient. Kill two birds with one stone, I still have 40% of the shares, and you take the opportunity to clean up the team and kick out the disobedient shareholders. I think it's impossible for you to directly take the shares of other shareholders after you have been the CEO of a dating center for so many years, but now that you have money in hand, you can still do it. ”
After speaking, he looked at Mr. Chen with deep meaning.
"Absolutely. The nervous look on Mr. Chen's face disappeared, and he smiled: "Mr. Zhao, don't worry, if you can't do it with money, then I, the CEO, have been in vain for so many years." ”
"That's good. By the way......" Zhao Zejun remembered something, and said: "Century Jiayuan signed a gambling agreement with me at that time, and the number of registered users exceeded one million a year, for the sake of fairness, do you need to have the same one?"
"Mr. Zhao, you're joking. Mr. Chen shook his head and smiled: "Mr. Gong is young, and he is still not very mature in seeing problems, but I finally have some experience." The ability to promote is obvious to all, and the results have been proven by facts, so why bother to gamble? However, there is another matter, I really want to discuss with you. ”
"No, I said it, I'm not involved in management. Zhao Zejun said with a smile.
"It's not management, the China Dating Center is going to be revised and upgraded this year, the name is going to be changed, and you will have a breath, and in the future, the promotion on the non-sincerity do not disturb, do not use the name of the China Dating Center. Mr. Chen said.
"Oh, change to what?" Zhao Zejun asked.
"True Love Network. Mr. Chen said.
I see.
Zhao Zejun laughed: "Yes, this name is good." ”