Magnesium Country, San Francisco, a small square in front of a large hotel building.

Fans of various cosplay costumes of "Plants vs. Zombies", as well as cosplay models invited by Magnesium Country Yunteng Game Company, are all doing unveiling promotion.

There are cute girls dressed in sunflower costumes with the sun in their hands.

There are also people who wear baseball helmets and swing zombie cosplay, and there are people with bald zombie skins that look vivid and walk like zombies.

Christmas has arrived, but people still feel like they were stuck on last month's Halloween.

In fact, last year's Halloween, the cosplay costume of Plants vs. Zombies was particularly popular, including this year.

The game is so popular that almost every festival, someone will invite the cosplay of Plants vs. Zombies to do activities, because it is easy to attract people's attention and attract everyone's attention.

"Look at that zombie, it looks like a new zombie!"

"There are so many new zombies, could it be that in the version of Plants vs. Zombies 2, there will be such new zombies?"

"It must be so. ”

"I heard that Mr. King, Mr. Li, will appear at the game's press conference this time, I don't know if it's true?"

"It's not clear what is advertised on the news, but there are a lot of reporters here today, and it seems to be true. ”

The crowd of onlookers were all chatting lively, and more people were still immersed in the fun of taking pictures and group photos.

The birth of Facebook made magnesium people more fond of taking pictures, which incidentally caused the popularity of camera phones. More mobile phone R&D and production companies. are ready to improve the camera capabilities of mobile phones. Ready to launch more camera phones.

Sony and Ericsson jointly established a mobile phone company this year and launched an Ericsson camera phone, which shocked Li Feiteng.

Because after the joint venture between Ericsson and Sony in the previous life, there was no brand launch at all in the first year, and it was still in a state of loss in the second year.

However, after the Ericsson T89I camera phone was launched this year, the built-in camera used made the camera phone completely popular.

In September 2000. Sharp launched the world's first camera phone with an external camera, in the previous life, the built-in camera phone, or Nokia launched the 7650 at the end of next year.

It is these huge changes that make Li Feiteng very surprised, and the birth of his Xiaolong mobile phone has seriously affected the development history of global mobile phones.

The decline of Apple and Samsung, the rise of Xiaolong and Sony, and the future of Fei Teng have no doubt that they will be strong competitors in the future. It's still Sony.

In fact, if you think about it carefully, the reason is very simple. Apple has always been played with by Li Feiteng's stocks, low in and high out, sniping with capital when there is nothing to do, plus some malicious competition and blackmail, and even the theft of technology, including the poaching of talents.

As for Samsung, a blame for the Grim Reaper virus, combined with the joint suppression imposed by other manufacturers, there is no doubt that Samsung has also declined.

Sony can get up, and it is indispensable to have a cooperative relationship with Li Feiteng's Feiteng Electronics, so to speak, the two are now on the same ship, and they are dealing with two powerful competitors, Apple and Samsung.

Because even if the industry of Apple and Samsung has declined, Sony and Feiteng Electronics, combined, are still far less than the output value of the electronics business owned by Apple and Samsung.

"King Lee!"

A shout suddenly erupted in the crowd, and at some point, two cars came over and stopped at the entrance of the hotel, and Li Feiteng, escorted by a group of bodyguards and police, was walking inside.

The reporters all pounced on the blood, and the cameras in their hands shone brightly, not worrying about wasting the film at all.

After the whole scene was restored to a relatively calm order, the launch conference of the game "Plants vs. Zombies 2" finally began.

As the president, Jon took the lead and stood up to reporters and citizen fans: "Ladies and gentlemen, it's a pleasure to meet you, today is the grand day of our Yunteng Games Company's launch of Plants vs. Zombies 2, let's enjoy a cosplay catwalk. ”

After speaking, Jon stepped down and hurried into the hotel.

Arriving at a box on the first floor, Jon met the chairman who was drinking tea.

"Boss. ”

"Well, Jon, you sit. Li Feiteng nodded, touched a cigarette to himself, and said, "Are you ready for me to publish a manuscript?"

"Yes. Jon hurriedly asked the secretary to hand over the script.

Li Feiteng took it, he looked at it briefly, and then put it down.

He memorized all the contents, but he never read them out in the language prepared by the people below, but according to his own language, he just said it.

"Jon, I'd like to hear you give a good report on the state of the Magnesium Nation Yunteng Game Company. ”

"Okay, boss, I'll report back to you. ”

Jon thought about it for a while, and began to say: "Magnesium Yunteng Game Co., Ltd. currently develops and produces four stand-alone games: "Torchlight 2", "Plants vs. Zombies 2", "Rock Empire 1", and "War Fortress 1", and the online operation games include "Plants vs. Zombies", CS network platform, magic card battle game platform, and 3D games that have been invested and developed include "Free Country", "Legend of Bandantu", ......"

With Jon's careful narration and Li Feiteng's questions, he also gradually understood the development status of Yunteng Magnesium Country Game Company.

"Torchlight 2" and "Plants vs. Zombies 2" are all the development rights of the American version obtained from the headquarters of Huaxia Yunteng Games.

There are only two games, "Rock Empire" and "War Fortress", which are games independently developed by Magnesium Yunteng Company.

"Rock Empire", is a magic 3D large-scale role-playing drama game, the development cycle took nine months, but the use of the dark 3D game engine developed by Yunteng main company, combined with Thor 3 engine, the creation of a game, the content of the game, is adapted from a magical epic style novel in the magnesium country.

What the game is like, Li Feiteng has not played it, but he knows that there is a person who can give a good evaluation of the game.

There is no doubt that it is the apprentice he has been cultivating - Liu Zhenyu.

Liu Zhenyu makes a living playing games, and the Yuwang Game Entertainment and Culture Company he established has a department dedicated to evaluating games.

That department is a joint of many gamers around the world, through a game download software platform produced by Google - googame, and the forum of this platform, synthesizing the evaluation of ordinary players, as well as the evaluation of professional gamers, can get the most correct and objective evaluation of all aspects of a game.

"Rock Empire 1" has already sold 300,000 discs.

When Liu Zhenyu sent the evaluation materials of all the games produced by Magnesium Country Yunteng Games, Li Feiteng was quite dissatisfied after reading it.

"Rock Empire 1", rated playability: one star, market popularity: half star.

"War Fortress 1", rated playability: two stars, market popularity: one and a half stars.

"Plants vs. Zombies 2", review playability: four stars, market popularity: five stars

"Torchlight 2", evaluation playability: three stars, market popularity: one and a half stars.

……

The information of this evaluation really made Li Feiteng a little difficult to calm down.

He is very clear about the meaning of the evaluation star rating formulated by Liu Zhenyu.

Playability and popularity represent a comprehensive index of sales, and the higher the star rating, the better the sales.

In general, playability plus popularity, multiplied by thirty times, is the approximate sales of a game.

Judging from the evaluation of the apprentice, in addition to the two games that have become popular, the sales of the two games made by Yunteng Magnesium Country are basically difficult to break through.

Li Feiteng asked: "I want to know, how much money has been invested in the development of the Rock Empire and the War Fortress?"

"Rock spent $8 million and War Fortress $12 million," Jon said. ”

Li Feiteng's face was embarrassed: "The two games have invested 20 million US dollars, if the sales can't exceed 2 million copies, isn't the company a specific loss?"

Jon nodded slightly, he had no way to say anything at this time.

Li Feiteng looked at him, really helpless, and said that Jon can't do it, this guy is also a business master from EA, and he runs the popularity of the "Sims" game.

However, when it came to his company, nothing was accomplished.

Jon is a business talent, if the game content is not good, in fact, Li Feiteng really can't be completely blamed on him, if you want to find it, you also have to find the technical director and planning director.

"In the future, the game investment of more than 5 million US dollars will also need to be reported to me in detail after the discussion at the group headquarters. ”

The loss of money is also because Li Feiteng has too many rights to let go, and it is too big, these two games, without his very clear situation, have already cost him so much money and time, and he must also have some responsibilities.

However, the fact of hitting the street is difficult to change, and Li Feiteng now thinks about how to maximize the use of these two games.

"Rock Empire" has already sold more than 300,000 people, and these players, not to mention more than 100,000 people, are particularly fond of it, because from the attention of fans of this game's Facebook account, there are also close to 100,000 people.

Sometimes, you really can't underestimate this group of 100,000 people, and there are many things that Liu Zhenyu may not be able to fully see.

Including Li Feiteng himself, there is no guarantee that the two games will be ironclad, some games are popular all over the world at once, and some games are slowly passed on by word of mouth, and have a certain stable player base around the world.

"Adapt the original book of the Locke Empire into a movie!" Li Feiteng thought for a while and said. (To be continued......)