"If I were to make a drink similar to Red Bull, would you be able to propose anything to me?"

After Yan Bin heard his direct question, the feelings in his heart were quite complicated.

However, he still said calmly: "If Mr. Li wants to make a similar drink, I will import it from Brazil, or like our Red Bull, we will use technology and brand licensing agency cooperation to avoid the lack of expensive imported drinks." ”

"Very good, thank you very much Mr. Yan for your advice. ”

Li Feiteng actually thought of this aspect when he asked this.

In the future of functional vitamin drinks, Dongpeng Special Drink is the road of imitation to compete for the Red Bull market in China, by Nicholas Tse's sentence: tired and sleepy, Dongpeng Special Drink, under the role of various publicity, and relatively low prices, and the same taste, and quickly occupied a lot of markets.

However, Dongpeng Special Drink is aimed at a very ordinary population, and Red Bull has become the spokesperson of sports functional drinks, and it is difficult to replace other drinks.

However, there is also a green drink called Black Card 6 Hours Coffee Refreshment, which is actually a step higher than Dongpeng Special Drink, or even Red Bull.

The main refreshing ingredient of Red Bull is chemically synthesized coffee/caine, which stimulates the central nervous system to maintain excitement and achieve a refreshing effect. However, long-term consumption of chemical caffeine is addictive and physiologically toxic, so it is not suitable for children and teenagers to drink, and adults/people should not exceed two cans a day.

The same is true for Dongpeng Special Drink.

Only 6 hours of black card, it is a guarana natural extract with a sufficient amount of ingredients, which fully reflects the energy characteristics of guarana products. Pure natural guarana extract from the seeds and pulp of guarana fruit. It is highly biologically active. The refreshing effect is compared to simply refined coffee/induce. Natural guarana is not physiologically toxic and addictive, and has sufficient metabolism, so that consumers can enjoy an energetic life while having more health protection and the characteristics of green drinks.

A green pick-me-up for all ages, and a Red Bull drink that is only suitable for adults and is not suitable for more than two cans a day, are both marketable. Including the face of the market, who is high and who is low, you can distinguish it at a glance.

If it weren't for the fact that Red Bull has created a brand in the international market, and the Chinese people's favorite thing is to pursue big names, the timing of the black card 6 hours is relatively too late and loses the opportunity, otherwise in this world, it is not Red Bull that can be popular. Maybe it's a black card for 6 hours.

In Philip Lee's style, he figured out a way to defeat his enemies. It will be carried out very quickly, through a series of big moves, to complete the fortress that can defeat the enemy without much effort.

After saying goodbye to Yan Bin, Li asked the company to investigate a Brazilian beverage company called IMEX.

IMEX is not a nobody in Brazil, it owns a brand of refreshing special effect drinks called RECCA, and the RECCA trademark, which translates to Brazilian colloquial language, is the black card.

RECCA is a refreshing drink of green coffee made from zuò made from guarana fruits.

"Go to Brazil. Li Feiteng waved his hand without hesitation and flew to Brazil.

Brazil is no stranger to everyone, when it comes to Brazil, football should come to mind, and football is inseparable from the names of gods such as Ronaldo, Rivaldo, Romario and so on.

Li Feiteng actually doesn't like to watch football very much, but in this life, he has watched football more often, because many rich people play gambling/ball, such as underground gambling/ball, which is not very unusual in the rich circle.

He also knows how to gamble/ball, and he wins a lot of pocket money.

In the 1998 World Cup, Li Feiteng won millions at that time.

Next year is the 2002 World Cup in South Korea and Japan.

It can be said that next year's World Cup is the time when Li Feiteng is going to punch the European tycoons.

At present, the development of sports has not changed much from his previous life, because Li Feiteng has not made too much investment in sports, and the business of sports, that is, involves the billiards industry, such as football, which he has not touched.

The reason is too simple, the national football team simply doesn't want to say it, Evergrande boss Xu Jiayi, and Li Feiteng are friends in the circle.

The two also occasionally go to play football, and Xu Jiayi also invited Li Feiteng to invest and cooperate together to get a better football team in China, but Li Feiteng has not been leisurely yet, and he doesn't want to find abuse, so he will give up.

This time he came to Brazil, Li Feiteng felt that at this time, he could actually invest in the football team.

However, he is not ready to invest in domestic football teams, but in Inter Milan.

Next year's 2002 World Cup will be won by Brazil, and the two players who won the Silver and Bronze Balls are members of Inter Milan, namely Ronaldo and Rivaldo.

Inter Milan will shine around the world next year, and both the sponsors and owners of the club will be extremely profitable.

Li Feiteng is now investing in Inter, whether it is the capital in his hands or the situation, it is very advantageous.

Inter Milan is not impossible to be acquired, in the previous life in 2015, there was a rich man who gave 280 million euros and drained 100 million euros, hoping to take 80% of Inter's shares.

More than ten years later, Inter is worth about 400 million euros, equivalent to 3 billion yuan, and now, more than ten years ago, because of the Inter club, it is losing hundreds of millions of dollars every year, and the famous oil tycoon Moratti, as long as he is impressed with sincerity, money is really not too much of a problem.

In fact, the more important thing is not money, because a rich man like Moratti is a man who loves football and likes to enjoy honors.

The current Inter, even the player's salary, is paid by Moratti privately, not by the club, because the club's loss is completely a big hole.

Inter Milan is now chaired by the legendary Facchetti.

Facchetti is definitely not a very unfamiliar word to many football fans.

Fachetti was a core member of the Italian national team and one of the greatest players of the Italian national team.

September 4, 2006 was the day of the athlete's unexpected death.

Li Feiteng has a very good memory, so he remembers it very clearly.

The private jet landed at Rio de Janeiro Airport in Brazil.

The capital of Brazil is Brasilia, but the headquarters of IMEX in Brazil, which Li Feiteng is going to meet this time, including its chairman Lula, also lives here.

And the football stadiums of Rio de Janeiro, as well as the clubs of Inter, are in the city.

Li Feiteng was ready to negotiate the black card, so he met with the chairman and current chairman of Inter.

After getting off the plane, I went directly to the headquarters of IMEX company.

Lula is an authentic Brazilian businessman with a Brazilian appearance, speaks fluent Portuguese and cannot communicate in English.

Brazilians have always been very enthusiastic, and when he saw Li Feiteng, he went up directly and gave him a hug and an intimate greeting close to his face.

"Welcome to Rio de Janeiro, Mr. King!"

"Lula, I'm honored to meet you too. ”

The communication between the two needs to be translated, so in fact, the conversation needs to wait for a while.

After saying hello and not saying anything else, he entered the conference room.

At the desk, they talked about some simple cooperation things, in fact, Li Feiteng and Lula were waiting for the helicopter to come over, and they made planes together to go to the factory and orchard.

"Mr. King, this is our factory, and we currently produce a variety of beverages, including sparkling drinks named after guarana, as well as carbonated drinks made with guaranain's secret. ”

Lula took him into the production workshop, and in the packaging area, he casually took out a bottle of guarana drink from the box and gave it to Li Feiteng.

Li Feiteng took it, and first looked at the color, which was also orange and yellow, and it was all marked in Portuguese, which was obviously packaged in Brazil.

"Do you export drinks in English packaging?"

"Wait a minute. ”

Lula asked the director who was following her to fetch all the drinks in English.

Li Feiteng took it one by one, looked at it carefully, and roughly knew what the situation was.

The drink under the RECCA trademark in Guarana, Brazil, tastes a little different from Red Bull, and the function is similar, but it is more green and healthy.

The carbonated drink made from guaranain is aimed at the cola market, and the taste is completely different from cola, but in terms of function, it is still better than cola.

"Mr. Lula, in this case, I need to bring samples of these drinks, including some simple numbers, back to China, if it can be done, we will talk about more detailed cooperation. ”

Li Feiteng tried and RECCA drinks, but the taste is still a little unique, and if you want to compete with Red Bull, at least in taste, you must be similar, so that you can completely beat each other in terms of healthy and green advantages.

Moreover, he can also use guarana as a Brazilian economic crop, use some imported materials, improve the secret recipe and other propaganda boos, and adjust the price appropriately higher, and then use the publicity advantages of Guò's own company's media platform to package the black card into a more high-end atmosphere and high-grade refreshing drink.

"No problem. Lula nodded without hesitation and agreed, their IMEX company is a branded beverage company in Brazil, but the total value is about 200 million euros.

Lula is a billionaire, but in front of Li Feiteng, compared to the many billionaires under the Google consortium, he brought it up single-handedly, so his wealth is really insignificant.

It's not that Li Feiteng didn't think about buying IMEX, but it was absolutely unnecessary to spend 200 million euros or more to buy IMEX before the drink was made.

Wouldn't it be better to use the black card beverage company to acquire the licensing company of the original brand when the black card is popular in China......?