A 15% rating is simply scaring people to death.

Huaxia is not Japan, Japanese TV stations are relatively concentrated, and the population is far less than that of Huaxia, coupled with a very mature and sound system, all Japanese TV stations work together to maintain ratings, which can still maintain ratings after fully entering the Internet era, there are many TV stations in Huaxia, and there are many people, so the ratings are relatively fragmented.

Of course, China's CCTV is a special case, and CCTV's appeal is much greater than that of Japan's NHK.

But no matter which country, as long as it causes enough topicality, the ratings can be very high, like Huanzhu Gege in the past two years, the ratings are simply explosive, and the peak time is even ten points ahead of CCTV in prime time, such an exaggerated number is a legend that can only be created by super topical works, although the national broadcast day of the comprehensive entertainment channel is very good, there is still a big gap from the data of Huanzhu Gege.

Basically, in the Huaxia TV circle, as long as you can make a TV program of about 2%, you are a qualified TV producer, if the ratings of a certain program can reach 3%, then you are considered an excellent producer, if you are lucky enough to make a TV program with 5% ratings, then you are already the top producer in China, the reason why Song Yulong is so good in the domestic variety show circle is because his best variety show has won 6% ratings.

Of course, these statistics are calculated by excluding CCTV.

Fan Cheng, on the other hand, let his TV station finally get 15% of the ratings on the day of the national broadcast day.

His qualifications are not enough, and he doesn't have any background, if Song Yulong gets this rating, he dares to run a CCTV variety show production director to come back! It's a pity that Fan Cheng doesn't have this kind of background, and he can't get any preferential treatment in the system for this achievement.

Of course, the result is the result, and with this result, the comprehensive entertainment channel and Fan Cheng can be said to have made a lot of money.

The ratings of 200 million are enough for them to be promoted to a provincial TV station immediately, and from now on, the comprehensive entertainment channel will become another provincial TV station in Beilin Province.

Then, there is the dividend brought by the ultra-high ratings, at least ten puzzle projects, which will be turned into a large amount of funds to bear the vast majority of the capital investment for the upgrade of the comprehensive entertainment channel.

But the money from selling the show is not enough, and the 15% rating also brings in a large amount of revenue, and that is advertising.

In order to ensure the influence of the National Broadcast Day, the relevant departments have also found many large manufacturers to sign advertising contracts at ladder prices, and in terms of specific figures, 1%, 2%, 3%, and 5% have corresponding prices, and higher 10% and 15% also have corresponding prices. According to the calculation in advance, with the investment of the entertainment channel on this day, basically, the average rating of a day reaches 2%, and the comprehensive entertainment channel can reach breakeven, don't underestimate this number, there are few TV stations in the history of the national broadcast day to get this rating.

But what the comprehensive entertainment channel did was completely beyond everyone's imagination, and its ratings have exceeded the figure of 2% since the late night file.

In the end, the average rating of the entertainment channel throughout the day was stuck at the figure of 5.6%, of course, the ads did not look at the average number.

The program production and broadcast of the comprehensive entertainment channel basically follows the habit of having five minutes of advertisements in the program every half hour, so the twenty-four hours of time, the total advertising broadcast time is 48 * 5 * 60 is equal to 14400 seconds, calculated by 15 seconds per advertisement, a total of 960 advertisements were broadcast throughout the day, and these 960 advertisements were calculated according to the broadcast time, matching the highest ratings within half an hour of the time period and the coefficient of the time period to calculate the final price.

From the middle of the night to reach 2% of the ratings, to the afternoon to more than 5%, this number of advertising costs are already considerable, and the most impressive, of course, is the back of the prime time more than 10% of the ratings, although the time of more than 10% of the ratings is at most that one or two hours, but the income generated during this period is even higher than the income from late night to twelve hours in the morning.

Through these two points, the income of the comprehensive entertainment channel has easily exceeded 10 million in one day, of course, these money are not received in a day but are obtained through continuous negotiation and performance of contracts in the future.

The huge topicality generated by the comprehensive entertainment channel throughout China continued to sweep through the next few days like a storm.

The 24-hour crazy project, in which various video passages were spread everywhere, and many of the video passages were also intercepted by major TV stations for their various news and information programs, and what surprised Fan Cheng even more was that some TV stations even came to the entertainment channel to buy some parts of the replay of the 24-hour plan, especially the genius project, which is a legendary program with 15% ratings, even if it is broadcast in two or three rounds, it still has a high attraction to the audience.

In the Chinese tradition, there is no habit of rebroadcasting variety shows, but in the face of programs with 15% ratings, no TV station will stick to those rules.

In addition to being popular and sought after, discussions about the amazing results of the comprehensive entertainment channel and the National Broadcast Day were also all over the country for a while.

But the most surprising thing is not ordinary people, but stars and major companies in the entertainment industry.

What is the concept of 15 percent ratings? Any TV program with more than 5 percent ratings in the country is a big hit, and as for more than 10 percent, it is already a state of popularity, and even a large number of first-class artists may not get a 10 percent rating once in their lifetime.

Of course, a TV series with 10% ratings is different from a variety show, the former is broadcast for many days in a row, and the latter is only for one day, but even if it is one day, 15% of the ratings are still enough to make people crazy.

This is a 15% rating, those clichéd ideas such as what variety show producers are not in the entertainment industry before, they look so pale in front of absolute data, for 15% ratings, let alone let variety show directors enter the entertainment industry, stuff money in private, and send third-rate stars to please the director in the past, and the entertainment company will definitely do it in private!

Of course, there are benefits to what they do, as the artists involved in the 24-hour project can attest.

The 24 hours of the comprehensive entertainment channel, although the geniuses are the absolute protagonists, but the stars have also got a lot of opportunities, not to mention the afternoon program, even when it comes to the prime-time genius project, the stars who participated in the daytime plan also watched the show as viewing guests, in the live broadcast, these artists all have a part to speak, and even some of their content is arranged in the script to play treasure or complain, these artists are quite slanderous about this when they do the show, many artists feel what their identity is, why should they be supporting roles for these people who are not even supporting roles？

But when I watched it after the show was broadcast, these artists were glad that they didn't go crazy at the scene, at first everyone thought they were stars and these people were just ordinary outsiders, but after the show was broadcast, the evaluation of these geniuses has risen to a respectful attitude, and many people realize that these geniuses will basically become scientists in the future, or the top talents in a certain field in China.

The worship of knowledge has been the culture of China since ancient times, at the beginning of the show, everyone may still underestimate them, and will pay more attention to the artists who appear less on the side, and in the back, the existence of artists is no longer so important, and even some viewers will feel that letting these "actors" appear in this kind of place is to seize the lens of these geniuses, which is really more important than the help of Huaxia and human beings, and their stars are far inferior in reputation.

If at that time, there was really any artist who was ignorant and made trouble on the scene, she wouldn't want to mix in the future, even the top artists could not compare to these scientist reserves in public opinion.

Even among the artists on the scene, there are people who are praised and even popular because of their attitude towards the stars, and this phenomenon comes from a small detail in the competition.

Before the finals, Fan Cheng once asked the two teenagers who participated in the finals what their plans would be if they won the championship, Wang Tie said that he wanted to mail the money back to his village to fund the development of the village, while another contestant, Ren Zhengqing, said that he wanted to invite the girl to dinner.

Although it seems to be worse in terms of the realm of inviting girls to dinner after Wang Tie, Fan Cheng also helped Ren Zhengqing explain: "It's nothing, if he can win the championship, then the champion's bonus is earned by himself, each of us should have the right to deal with our own income, it is naturally great to donate to the village like Wang Tie, but there is nothing wrong with Ren Zhengqing's approach, we should not hold his ideas hostage and help him make decisions." ”

Explaining Ren Zhengqing's decision, Fan Cheng continued to ask, "Then who do you want to invite to dinner? Is it your classmate?"

"I want to invite ......" Ren Zhengqing glanced at the artist seat not far from Fan Cheng with some shyness.

Hmm? Fan Cheng realized something right away.

He glanced at the artist's seat, could it be......

"Who do you want to invite?" Fan Cheng asked again.

"I ...... No...... Forget it......" Ren Zhengqing was a little reluctant.

"This may be your once-in-a-lifetime chance, but after today, you may miss each other and never see each other again. Fan Cheng smiled and encouraged.

Ren Zhengqing glanced at Fan Cheng in surprise and finally gritted his teeth and said, "I want to invite Wen Zhen to dinner!"

Wow! There was an exclamation at the scene, and Fan Cheng looked at the boy in front of him with a blushing face amusedly.

This world doesn't grasp the love of junior high school students or high school students so tightly, so even if Ren Zhengqing, as a college student, wants to invite Wen Zhen, a high school student, to dinner, it is nothing, not to mention that with Wen Zhen's star status, he has long been beyond the category of ordinary girls.

The point is, Wen Zhen was on the scene.

Fan Cheng's 24 hours are not so attractive to celebrities, and there are not too many people to choose, so Wen Zhen was also called to help, and among the artists on the scene, she is the youngest and most beautiful.

Wen Zhen obviously didn't expect Ren Zhengqing to call herself, and she didn't know how to answer for a while, and she looked at Fan Cheng on the side in surprise.

After seeing Fan Cheng's encouraging smile, she quickly relaxed and calmed down.

In the midst of the coaxing of everyone at the scene, Fan Cheng walked to Wen Zhen's side.

Here, Fan Cheng used a little trick, he turned off the microphone in his hand with the help of his body, and then whispered to Wen Zhen: "Promise him!"

The smart girl reacted quickly, and at this time, Fan Cheng had already turned on the microphone again and pointed at the girl and asked, "How about it, we have a genius on the scene who wants to ask you out." ”

Wen Zhen replied with a smile: "Okay, if you can win the championship, of course it's no problem!"

"yes!" Ren Zhengqing waved his hand excitedly, as if he had won the championship.

Then, the place where Wen Zhen really showed her cleverness came, and she continued: "In addition, if Wang Tie can win the championship, in addition to the championship bonus, I am also willing to donate 10,000 yuan to help the construction of your village, which is also earned by myself!"

Wow!

After a small exclamation at the scene, there was applause immediately, and Fan Cheng glanced at Wen Zhen in surprise, he didn't expect this girl to do so well, although Ren Zhengqing is not ugly, and his family background is also considered a solid middle class, but there is still a huge gap between him and celebrities, it is normal for him to get the likes of celebrities, the only thing that distinguishes him from ordinary people is his talent, but under normal circumstances in the past, these things cannot attract celebrities.

But Wen Zhen nodded her head without hesitation, as if to say that she doesn't care about the status gap, but will like talented people, which is very helpful for her image, and the latter sentence is even more powerful, the front emphasizes her equality, and the back is kind, Wen Zhen's approach is simply leaky.

On the third day after the end of the competition, under the witness of many media, Wen Zhen handed over the 10,000 yuan he donated and the 100,000 yuan contributed by Universal Company to Wang Tie.

Blunt charity, changing tricks and publicity, etc., where can it compare to the above truth, the investment of 110,000 yuan, in exchange for the successive reports and praises of major media, even with his popularity and attention have skyrocketed.

Wen Zhen's unplanned popularity also made people really see the power of 15% ratings, she is just a supporting role, a sentence in prime time made her popular, what if these 15% ratings are all programs around one person?

Isn't that going to be red to the sky!?

Yes, it's difficult, but before Fan Cheng, would anyone think that he could do a 24-hour program in a row and get 15% of the ratings in the end?

After only one day of the show, the shock wave caused lasted for more than ten days, people watched the show repeatedly, discussing the performance of the stars and contestants, Wang Tie and Ren Zhengqing have become star-like existences, not only have TV station program invitations and interviews, but even be called to take photos and sign autographs while walking on the road.

However, as geniuses, they still know their abilities very well, and they are determined to be scientists, so they will not be stumped by these external things, and they refused most of the invitations to return to school to study with peace of mind, but they just promised Fan Cheng that they would continue to participate in competitions in the future.

And Fan Cheng finally started work again after resting for a few days.

When he starts work again, in addition to being busy upgrading the TV station and continuing to do programs, he has to seriously consider his future path.