Chapter 154: Crazy Ratings
For other producers, there is absolutely no reason to come up with ten programs to sell in one go, there are so many good programs, why not make more money by yourself?
But Fan Cheng can do so many things, so he doesn't have time to do these unimportant projects, so he simply takes advantage of the topic to take it out in one go, and when the time comes, he can sell as much as he can make money.
As soon as the ten programs were brought up, they attracted a lot of attention from people in the industry, and most of the TV stations sent people to talk to the entertainment channel.
Among them, the top Mango Satellite TV in China is most interested in those projects of star puzzles, and their star artist resources are the best in China, while Dragon TV, which has cooperated with "Food Showdown" before, is very concerned about the genius championship, but what they are facing is the competition for Imperial Satellite TV.
Even CCTV sent someone to talk to the entertainment channel about the introduction of the idiom poetry conference, for CCTV, this project is the most attractive and most suitable for their TV station.
But although the comprehensive entertainment channel talked to them, they didn't seem to be enthusiastic, Cheng Gaoge revealed that Fan Cheng's idea was that the money given by David TV and CCTV was too little.
The price is indeed a little low, in the eyes of each David TV, this is no way, what is too much is worthless, you come up with a plan that can do at least ten programs in one go, do you still expect the price to be the same as before?
What's more, these ten programs are sold to us differently than before, in the past, when you Fan Cheng sold programs, it was all about you to be the director for at least one quarter, and you also brought those artists in your own lineup to participate, and now ten programs are sold in one episode, you can't still be a director or even write scripts for all programs, right? Talent is always the most valuable, without you here, of course we have to lower the price.
It seems that all Davids have colluded to reduce prices, and the comprehensive entertainment channel is not in a hurry, the two sides are hanging like this, and the negotiations seem to have temporarily entered a deadlock.
Just when the two sides were at a stalemate, the 24-hour plan of the comprehensive entertainment channel gradually fermented in the public opinion of ordinary people, and finally became completely popular.
24 hours of continuous broadcasting, where have the audience seen such a crazy and exaggerated plan, any time, no need to wait, no need to pursue any prime time, as long as the channel is changed to the past, it is a wonderful TV program, such an interesting thing is the first time we have seen it, especially in the non-prime time, the quality of the program of the comprehensive entertainment channel is basically beating other TV stations, basically as long as you know the plan of the comprehensive entertainment channel on this day, you will change the channel to see it when you are free, this look, many people will never go back.
The endless wonderful programs are so attractive, compared to these programs, the programs of other channels feel so boring, who wants to change the channel and go back to those ordinary programs!
On the Internet, the discussion on other media immediately became louder, and there were even media that specifically summarized Fan Cheng's creation so far, as soon as these things came out, those who didn't know Fan Chengcheng's strength found out that in the past year or so, most of the variety shows in the entertainment industry other than puzzles were made by him! At first, in everyone's eyes, he was just a ninth-rate producer who produced obscene programs, but now he found that the programs he made were not just variety shows on small local TV stations, but exists that can compete with major TV stations across the country!
To be able to achieve such results on such a small stage, once he steps on the big stage, how exciting the future is!
As for not liking his programs, there are even fewer people who think that this show is useless than before, Fan Cheng's programs in the past, especially those obscene programs, are basically mixed, and there are as many or even more people who hate him, everyone basically thinks that his character is flawed, but now, after watching puzzle projects for so many years, the audience is also knowledgeable, and they all know what kind of shows are good-looking and what kind of ugly ones are in their hearts.
The quality of Fan Cheng's program is absolutely excellent, and the content of the normal time period is healthy enough, and it is no longer appropriate to attack him with evil obscenity, some people have even called him the king of variety shows, the 24-hour plan is his battle to ascend the throne, and since then, no one in variety shows can compete with his existence.
To be honest, the variety show circle in Huaxia is too rudimentary and too narrow, so Fan Chengcai has already been called the king of variety shows just by doing such a little thing.
In the midst of the discussion, things about the 24-hour project continued to ferment, and people were looking for the viewing address of the 24-hour plan on the Internet.
Then I waited for two more days, and the appearance of a piece of news made major TV stations instantly regret it.
The ratings about the 24-hour plan of the entertainment channel came out.
Unlike the simple data that ordinary viewers can find, the TV station has obtained a professional version compiled by a statistical company, which not only has the overall average rating, but also has a chart of ratings changes for each time period and even every ten minutes.
This data is the most important basis for a TV station to evaluate the effectiveness of its own TV programs and other TV stations, which has become the biggest source of confidence for the entertainment channel.
It's so dazzling......
When it was first broadcast, it was just the most ordinary ratings, but it took advantage of the late-night file to successfully surpass CCTV and get the first place in a short period of time, and then entered the daytime period, although the ratings fluctuated, the overall growth was steady throughout the day, under the accumulation of such a long time, before finally entering the prime time, the ratings of the comprehensive entertainment channel have accumulated to the second place in the country, second only to CCTV.
Then, the most exaggerated prime-time time slot scramble began.
From seven o'clock to half past seven, CCTV still has unparalleled dominance in 2001 and directly got 25% of the ratings by relying on the news, and the following is the comprehensive entertainment channel with a strong rating of 7% to continue to lead other TV stations by several positions, under the comprehensive entertainment channel, Mango, Oriental, Southern Jiangsu and other TV stations do not have too high ratings data because they want to broadcast news.
Half an hour has passed, the weather forecast period that has always been slightly higher than the news broadcast, in about fifteen minutes, even the ratings of the comprehensive entertainment channel have dropped a lot, but this is nothing, the weather forecast can not retain the audience for a long time, after the weather forecast is over, most of the temporarily increased viewers will return to what he originally watched, and even many people who originally specialized in watching the weather forecast will turn the station to see what good programs other stations have, so before eight o'clock, the comprehensive entertainment channel recovered 7% 's ratings even increased slightly, with a rating of 7.09% still ranking second in the country, while CCTV, after broadcasting the two programs with the highest ratings for the whole day, the ratings dropped sharply, and ushered in "Happy Dictionary" with a rating of 20% but continued to decline.
At eight o'clock, this ratings war dominated by variety shows officially began.
There are mainly three companies that have attracted attention, CCTV's Happy Dictionary, Fan Cheng's genius finals on the Comprehensive Entertainment Channel, and the program in charge of Song Yulong.
In addition to these three, other quasi-national provincial TV stations also staged many intellectual special programs at this time, but only these three were eligible to compete for ratings.
At eight o'clock, the ratings were 20% for "Happy Dictionary", 7% for Fan Cheng, and 3% for Song Yulong's program, and the three accounted for 30% of the ratings.
But that's not all.
The quality of the three programs far exceeds that of other TV stations, and gradually throws off the position of the TV stations behind.
"Happy Dictionary", which has the largest audience base, fluctuated to 21% in half an hour, then quickly dropped to 18%, and finally recovered slightly to 18.7% at half past eight.
Fan Cheng's show is getting better at this time, after more than an hour of broadcasting, there are only four contestants left on the stage, and the topic is also difficult to the extent that it is difficult for ordinary audiences to participate, but in terms of excitement, his show is beyond the reach of all programs in this era.
In terms of ratings, the ratings of the first 7% ushered in a surge at this time, and by half past eight, the ratings had reached 9.1%, and if this momentum continues, it may soon exceed 10%!
Song Yulong and other producers are cold after seeing the 9.1% ratings, this is a data that is easy for provincial TV stations to achieve, and there are very few provincial TV stations that can get more than this data in the past two years, of course, it is not for nothing that far exceeds this number, such as Mango TV's "Huanzhu Gege" in the past two years, the ratings are 30%+ or even 40%+.
What makes Song Yulong's heart even more chilling is that he knows Fan Cheng's goal very well, upgrading the provincial TV station is one thing he has been working on for more than a year, before because of his obstruction led to the failure of this plan, at that time he thought that Fan Cheng had no chance to turn over, who would have thought that he would actually make this thing on the national broadcast day that no one paid attention to, obviously, his biggest purpose is still to upgrade, and the conditions he needs to meet are obviously no longer the local share but the cumulative number of viewers!
The calculation method of Huaxia TV is slightly different from that of Europe and the United States, Europe and the United States are very accurate to give how many people watched what program at what time, and the cumulative number of viewers in Huaxia indicates the maximum number of people watching, this calculation method is relatively very simple, how many people do you have in your local area, and then divide by the ratings is your number of viewers, and the nationwide ratings, 8% has exceeded 100 million viewers, Fan Cheng's goal, has been achieved!
"Provincial TV station......" Song Yulong shook his head helplessly, this Fan Cheng did something they didn't dare to think about before, on the one hand, he was jealous of him and hated him, but on the other hand, he also envied him, and even admired him, because they were essentially peers, and his peers did this, and he inevitably had some feelings of honor in his heart.
As for the ratings of Song Yulong's program, although it is claimed to compete for the market with the first two programs, in fact, it is far inferior to the two stations in terms of ratings, not only the initial ratings are not good, but the growth rate of the ratings is far inferior to the previous two TV stations, the starting point is only 3%, then 3.2%, 3.5%, when the ratings of the comprehensive entertainment channel skyrocketed to 9.1%, Song Yulong's program was only 3.8%, if it was in the past, the ratings jumped 0.8% after the program was broadcast That's definitely good, and it's even a number for the celebration party, but today, no one cares about this number, because Fan Cheng's achievements over there are too dazzling.
Why is Song Yulong's program qualified to be tied with the comprehensive entertainment channel and CCTV as the three programs that will grab the ratings tonight, in fact, the reason is very embarrassing, because the three of them are the only TV stations with an increase in ratings tonight, and the ratings of the three stations are 30%, and they are even increasing crazily, this rating is too scary, and even the ratings of other TV stations have been suppressed by these three channels.
The TV stations of the magic capital and the imperial capital, as well as the TV stations in southern and northern Jiangsu, have all done special programs, but the average ratings of these TV stations do not exceed 1%, and the ratings of several big stations are combined, and even with Song Yulong, the ratings are not as good as the entertainment channel.
In this regard, Song Yulong is really a bit level.
But that's the end of his success.
Starting at half past eight, the rhythm came to Fan Cheng's side.
Half past eight, 9.1% ratings.
At 8:45, the finalists were decided, and the ratings jumped to 9.5%, but this is far from the limit!
At nine o'clock, the program reached its most tense moment, and the ratings officially broke 10 percent! With a population of 1.3 billion, 130 million viewers! The legend of the comprehensive entertainment channel continues!
At 10:00 a.m., the two tied on the last question!
Ratings!13%! Ten minutes, 3% increase in ratings! This means that 40 million viewers will switch to watch the entertainment channel in 10 minutes!
I'm afraid that the number of viewers will increase by millions!
Overtime!The last question!Nervous calculations!Wang Tie's mistakes!The Jedi counterattack!Continuously, the endless high tides make the ratings of the show twist and turn with the game between the two, and the tide continues to hit the highest ratings!
In the end, Wang Tie's victory drew a successful end to the show, and at this moment, the ratings of the comprehensive entertainment channel also stopped at the highest point of the day.
1……………… 5.5%!
200 million viewers!
Many producers can't help but look dark, when did variety shows become so popular? 200 million, although this statistic is just scary, but the significance of this number is undoubtedly very significant, 200 million viewers, even if converted into real viewers, there are at least tens of millions, and the effect of programs seen by so many viewers is completely incomparable to those programs with a rating of about one percent!
Fan Cheng's achievement, there is only one word to describe it!
Making the variety show 15% of the ratings is enough for all producers in China, including Song Yulong, to look up to!
The previous problems, disagreements, disputes, no one can resist in the face of absolute strength, ratings are everything, with ratings, you can get everything, unless someone can exceed the figure of 15% in the future, otherwise in the Huaxia variety show circle, no one can shake Fan Cheng's status! Any person who provokes will immediately be beaten back to its original form by one sentence: "Since you are so unconvinced, then you use the municipal TV station to make a program with 15% ratings!"