Since returning from the World Cup, Li Xuan has not re-officiated any football matches for the time being.

Whenever he asked the Football Association, he was always told that all the domestic football events in China had been arranged for the time being, and there were no more professional events that needed to be enforced, so he could wait a little longer.

Because during the World Cup, the domestic football super league in China, as well as other low-level professional leagues, are still played as usual. The referees of each game have indeed been arranged, and there are no surprises and no need to be replaced.

That's why the Football Association regretfully told Li Xuan that there is no need to worry for the time being, and he can take the opportunity to take a rest. Or continue to do some entertainment industry matters such as endorsement business contracts, and then earn a good reputation for the Football Association and Huaxia Football, there is really no need to rush to enforce the game immediately.

For such a situation, although Li Xuan was a little helpless, he had to accept it silently.

Fortunately, things like endorsement business contracts in the entertainment industry have brought Li Xuan a lot of freshness and gain, so that he does not miss the green field and the referee whistle too much.

For example, in addition to bringing him a lot of income, endorsement behavior also requires him to shoot some poster advertisements and video advertisements. Such a new concept, Li Xuan had only seen it on TV and entertainment news in the past, but now he can already participate in it, and it definitely still has a lot of attraction for him.

In fact, Liu Shenghao's real estate company has already contacted a more professional image advertising team, and while Li Xuan is still in Yanjing and has nothing to do, he specially produced a set of endorsement photos of various images, and then completed a very simple, but very brainwashing advertising video clip.

Originally, Li Xuan still had a strong sense of freshness, and was ready to perform well in it.

But then the cruel facts proved that he was happy too soon.

In the process of producing these specific advertisements, he can finally gradually feel the special pressure of interlacing like a mountain.

In the past, he thought that a model would just stand there and take a picture of it for a professional.

It's a pity that the actual photo process of this advertising model is not what he imagined it to be.

When he shoots this kind of advertising photo, he not only has to be posed and put on makeup by the photographer, but also has to make a variety of different expressions and reactions under the photographer's constant requirements, and no slight mistakes are allowed, and the characteristics must be grasped.

For Li Xuan, this is as difficult as learning high mathematics when he was a student, he has never been able to grasp the essentials, his brain is a mess, and he is completely overwhelmed.

This kind of experience can be said to have made him quite embarrassed, and he almost fell tired.

Because, basically, it is always difficult for him to meet the specific requirements of the photographer, and he often shows the specious, or he never comes up with the kind of effect that satisfies the photographer. He's a pure newcomer with no experience at all.

If it weren't for the photographer's good temper, who later taught him one by one and took the trouble to guide, it is estimated that the finished product would almost not have been successfully completed.

In the next two days, during the filming of the advertising clip, it was even more painful for both parties.

Obviously, Li Xuan is not sensitive to camera shooting, and he can naturally enforce football matches under the live camera, but when filming performance situations, he will always stare at the camera unconsciously, causing an obvious mistake and wasting countless shooting materials. Not to mention, Li Xuan's extremely stiff lens expressiveness.

It can be said that after successfully completing these very simple advertisements for Li Xuan, not only Li Xuan became a little nervous. The professional advertising photographer and director, in just a few days, at least quickly lost a few pounds.

When the two sides said goodbye, the director also deliberately took Li Xuan's hand and said goodbye in a bitter way: "Li Xuan, if I wasn't a football fan, I would probably scold you, your performance is really disappointing to me." You obviously don't have stage fright even on a stage as big as the World Cup, you are chic and free, why is it so difficult to shoot some advertising photos and videos, as embarrassed as if you have encountered something fearful?"

Li Xuan was naturally quite embarrassed, in addition to continuing to apologize and thank the director, he had to say that the next time he cooperated, he would work harder to adapt and practice.

However, when he heard that Li Xuan said that there was a next time, the director quickly waved his hand and ran away, saying that fortunately, the company's advertisement in the next quarter was still early, otherwise he would not have done it, and he was unwilling to suddenly lose too much weight in a short period of time, and his body would not be able to stand it.

Although this is still a joke, it obviously caused a considerable blow to Li Xuan's confidence in the performance of his personal entertainment advertising debut.

Li Xuan originally swore that no matter what he did, he would have talent and could easily achieve perfection. This incident can be regarded as a blow to him!

Even if he is unwilling, he has to reluctantly admit that there are some things that he is not good at, and he really has to study seriously, systematically and professionally, and follow the cat and the tiger, which is purely a lie.

It's a pity that before Li Xuan is ready to teach himself some professional knowledge in advertising shooting and the entertainment industry, or find some professional ways to professionally solve doubts and learn experience. The second advertising shooting plan from Adi Company was quickly put on his agenda again!

Moreover, this new advertising plan is clearly much taller than the advertising of Liu Shenghao's company.

Obviously, Adi Company, since it has invested a lot of money on Li Xuan, must want to get better advertising effects and maximize Li Xuan's influence at this stage.

Adi Company quickly and decisively took Li Xuan directly to a professional large-scale advertising studio, which is much stronger than the team invited by Liu Shenghao.

It can be seen that Adi has long been very professional in this area, making full use of the resources of their multinational companies, and being able to connect with top industry teams.

This time, Adi's advertising department plans to shoot a story video similar to a short drama with a slightly unique aftertaste style, which will be used as Adi's advertising video in the next quarter, and at the same time take the opportunity to promote several new autumn and winter clothes. Of course, there is also a referee-style sports-style clothes specially launched by Adi temporarily, which almost didn't make Li Xuan thunder.

After Li Xuan received the specific script given by the advertising department of Adi Company, he chose to watch and study it carefully as soon as possible, wanting to grasp the background synopsis of the story as quickly and well as possible, and was ready to work hard to make himself more aware of it and find the feeling in time when he was officially filming.

It's just that when he looked at it, he suddenly noticed that something was very wrong!

That's the object of this video advertisement, obviously he is not alone, there is obviously another heroine written in the script.

In the face of such an accident, of course, Li Xuan will quickly hold the script and find the director in time to ask the other party, who the heroine will be, and whether it will be a big name.

Originally, he was already under a lot of pressure to shoot a story advertising video alone, but now suddenly, without any psychological preparation, he found out that he had to cooperate with a female artist to shoot an obviously pink and ambiguous advertisement, and he couldn't help but feel even more pressured!

So, the director told him that the heroine of this advertising drama is a young model who has been very experienced in the advertising industry recently, but she is not a big name, and will help him adapt to the specific shooting process, so that he doesn't have to worry too much.

As for the name of the female artist, it seems to be called Yang Ying.