Chapter Twenty-Four: Push Open a Window

The success of some people is inseparable from their efficiency.

Liu Shenghao, a businessman, as he said before, had already arranged all the preparations in advance.

The next day, when the professionals of the Football Association and Li Xuan went to negotiate with their company for a signing, the negotiation process went very smoothly, and both sides did not have too many conditions that needed to be renegotiated or unacceptable.

So, in a very smooth situation, Li Xuan's side, as well as the Chinese Football Association, successfully signed a contract with Liu Shenghao's company and completed such a considerable commercial activity.

Of course, in order to maximize profits, they also held a press conference after the signing ceremony.

At this time, the official ability level of the Football Association was revealed, and they used their platform relationships and strength to find many important sports news media at once, and even the sports side of Huaxia CCTV was quickly attracted to it.

Over there, Liu Shenghao's company had prepared in advance, and naturally found a lot of media reporters.

Under such a circumstance, they jointly faced a lot of exposure of magnesium lights, and officially informed the majority of fans and more ordinary Chinese people of such a commercial signing endorsement fact.

Huaxia Football Super League, in the next quarter, will usher in a new title sponsor, eliminating the risk of nakedness, and Li Xuan has become the image spokesperson of Liu Shenghao's main industry real estate company from now on!

Of course, it needs to be mentioned that Li Xuan's endorsement of Liu Shenghao Real Estate Company does not limit the possibility of his commercial endorsement for other companies. As long as it is not a real estate brand in the same industry, and other forms of commercial endorsements, Li Xuan will not have any impact on commercial disputes if he endorses them.

Ordinary people may not pay much attention to such football business news events, but they will only care more about Li Xuan. However, the fans in the Chinese football circle still care more about the title of the Chinese Super League, which proves that Chinese football has not really lost its bottoms.

Obviously, more people's personal discussions about Li Xuan also continued. More and more people are really accepting the fact that he has become a sports star.

Successfully becoming the image spokesperson of a company, for Li Xuan personally, this is like a new career start, which opens another path for him. Let him really understand that the role of fame in these aspects can really bring very considerable benefits.

For example, Li Xuan's personal endorsement remuneration this time only got the amount of the first installment, which was already enough for him to earn as a referee for several years. Even though he had been mentally prepared when he negotiated the contract, he was still quite happy to get the real ocean.

Thinking that there will be a lot of endorsement fees in the follow-up, which will be slowly cashed out season after season like the annual title money required by the Football Association, Li Xuan feels like he is going to wake up with laughter when he thinks about it.

It is no wonder that in today's society, there are always countless people who try their best to become famous and get ahead.

However, before Li Xuan took this new harvest in his life in addition to referee work, and was ready to go home to celebrate with his family, there was a new commercial company that continued to contact him.

This time, the company that found him was much bigger than Liu Shenghao's company in terms of popularity and influence, and it was also an internationally renowned sporting goods company.

This company is the multinational giant Adi from Europe!

Perhaps it was precisely because Liu Shenghao's real estate company successfully led to a good start that the people from the Huaxia branch of Adi Company decisively contacted Li Xuan in time, and then they also planned to discuss commercial endorsement activities with him.

In addition, the people of the Huaxia branch of Adi company also rushed to the hotel where Li Xuan lived in Yanjing, and took him to a company branch in Yanjing as soon as possible, and gave him a detailed introduction to Adi's corporate culture and target strategy, and invited him to join in quite sincerely to be a spokesperson for some of their company's sporting goods in Huaxia and the Greater China cultural circle.

Naturally, in addition to these basic humanistic offensives, the remuneration offered by Adi Company is even more extraordinary, and it is about to blind Li Xuan's eyes again!

It was the first time that Li Xuan discovered that the money would be so profitable.

It's just that because he already has the experience of signing a business contract for the first time, and Adi's actions have always been quite enthusiastic and active, Li Xuan can't help but have a new view of his current worth.

Therefore, he did not easily agree to the good contract given by Adi at the first time, but was ready to see if there were new commercial companies that would make more new offers and contacts with him.

He also knows how to sell at a price. He knows very well that businessmen are aiming for profit, and will never buy and sell at a loss, since the other party dares to offer him a good price, it is obvious that the follow-up plan of their business method is destined to make more money.

Soon, Li Xuan was very glad that he didn't agree to the contracts of those small companies and pheasant companies at the beginning, otherwise, he would probably regret it now.

Because, in the few days that he was waiting for the price to sell, as expected, several sports brand companies, and even other commercial companies in all walks of life, have made certain contacts with him.

Among them, there are not only several well-known professional sports brand companies in China, but also another multinational sporting goods company, which is one of the biggest enemies of Adi Company, Nike Sporting Goods Company of the United States!

When I heard that Nike was also in contact with Li Xuan, the original Adi Company acted more decisively and ferociously, and directly doubled the contract remuneration again.

So, Li Xuan took advantage of this situation to contact Nike and several other domestic sporting goods companies to see if they could show greater sincerity.

It's a pity that perhaps these sporting goods companies, including Nike, did not perfectly plan their business strategic plans in advance, or their personal estimation of Li Xuan's personal value was not as bold as Adi's, so they had to regret their retirement.

In such a situation, Li Xuan was no longer hypocritical, and he took the initiative to sign this sporting goods endorsement contract with Adi Company, but he didn't pass the Football Association, and really did his private work.

Through this signing, Li Xuan has completely tasted greater sweetness. Because of the remuneration given to him by Adi's company, he suddenly found that the success and wealth he had hoped for were about to be realized, and he was considered a small asset among ordinary people.

He naturally thought about it quickly, and thought about the business endorsement invitations sent by other companies in various industries that had no business entanglements, and was ready to take the opportunity to make a few more money.

However, when Li Xuan said such a personal idea in another chat with Yuan Yuan, he was immediately stopped by Yuan Yuan.

The experienced Yuan Yuan used his identity as a professional in the entertainment industry, especially the identity of the advertising queen, to warn Li Xuan, a pure newcomer in the industry, that he is greedy and chews too much, and that he should be cautious in choosing commercial endorsements, and he should focus on quality over quantity.

And she also said that Li Xuan has to maintain a sense of mystery and quality at present, and cannot accept too many ordinary business contracts casually, let alone be tied up by various contracts too early. It is necessary to learn to raise one's own value, maintain a good business image, and leave more room for the progress and development of commercial value.

She directly suggested that Li Xuan should not continue to carry out this kind of direct commercial endorsement action for the time being, and wait until his personal commercial value really reaches the peak in the future, so that he can negotiate more commercial endorsement contracts, at that time, the remuneration obtained is simply terrifying.

She thinks that now that Li Xuan has an endorsement from Liu Shenghao's company as an opening, and a heavyweight Adi company endorsement as a sidekick, the current time period is barely enough. He really doesn't have to worry too much about making money, he needs to maintain his business value in a state where most of the business value is to be developed, and he can develop it efficiently little by little. In the future, when he becomes more famous and more influential, even if these commercial companies come to him again, the value he may obtain will increase exponentially.

In order to dispel Li Xuan's inflated enthusiasm for making money, Yuan Yuan even used an endorsement contract signed by himself and Adi Company to give Li Xuan a profound comparison.

The remuneration Li Xuan received from Adi Company was still many orders of magnitude different from her, and it was completely incomparable. And Yuan Yuan's Adi endorsement, what he has to do is no different from Li Xuan, and it is even easier!

For Yuan Yuan's kind reminder, Li Xuan really chose to accept it after carefully weighing the pros and cons.

He is ready to take a gamble, since he has the ambition to ignore the olive branch of those small companies and pheasant enterprises, now he can naturally strive to maintain more mystery and undeveloped state, have a greater pursuit of the future, and continue to wait for the price to be sold again!

Since he was a child, he has always had the courage and persistence to work hard, and it is not impossible to be a referee and make greater progress in his personal influence.

What's more, in fact, his life is many times stronger now than a few months ago, and there is really no need to continue to make money in a hurry. He first had to seriously consider whether it was feasible to be a football referee who was a personal hobby, and then officially enter the entertainment industry that relied on fame and worth to make money.

After all, the current endorsement activity has successfully helped him open a special window, and such a seemingly beautiful world outside the window appears!