If there is no big-headed doll incident next year, then from next year, the entire dairy industry will be reshuffled.

Therefore, Li Feiteng clapped his hands, stared at Gao Yuanyuan and said: "Instead of offending a group of people with good words, it is better to do practical things yourself, rob the interests of this group of people, and let them know that only by doing business with conscience can safety production succeed." ”

Gao Yuanyuan asked, "So, husband, you want to invest in a dairy company?"

Li Feiteng nodded and smiled: "I already have an answer in my heart, among the companies inspected this time, there is already one company, and I have the intention of investing." ”

Gao Yuanyuan sighed and said, "Which company is it?"

"Beinmei. ”

Beingmate is not a big company, and in its previous life, it was only listed in 2011.

It can be said that the dairy products of this brand enterprise should be said to be one of the few conscience safety enterprises in China.

Xie Hong, the founder of Beingmate, also participated in this conference, so he has not left Yanjing in the past two days.

Li Feiteng decided to come down now, so he naturally asked his secretary Tang Yan to contact Xie Hong immediately.

At the same time, the investigation of the current situation of Beingmate, the work of assets, market quota, and annual profit turnover is also being carried out rapidly under his order.

The next day, at noon, Yenching Hotel.

Xie Hong was sitting in a box on the third floor, reading a newspaper.

The sudden interview of the "third master" Li Feiteng made him a little overwhelmed.

Thinking about this conference and thinking about his corporate positioning, Xie Hong seems to have found some answers in his heart.

Beingmate is a joint venture. In 1992. Founded by Xie Hong. At that time, his teacher introduced a German Kohl, invested $100,000, a 30% stake, and used a name that BEINGMAT had a rather meaningful zài meaning.

Up to now, the annual turnover has exceeded 100 million yuan, and there is already some brand awareness in the baby food industry, but it is completely inferior to other large domestic enterprises.

2003 at this stage. There are dairy companies in every place, and just like the question raised by Li Feiteng at the meeting, many local enterprises have many, many problems in production.

It would be ridiculous if a single conference could solve it.

Xie Hong didn't know that the idea of the "third master" originated from the first lady Gao Yuanyuan.

So, in fact, sometimes, a woman's cleverness is okay, but the reality is that the hair is long and the knowledge is short.

Li Feiteng as a successful man. His instincts had always been right, but there were too many companies. When an industry that you don't know at all and is basically monopolized by state-owned enterprises, it's really hard to show your courage.

However, Li Feiteng still bravely made this step, that is, he is ready to build his own brand.

The box door opened, and a young man and a girl appeared in the doorway, followed by two bodyguards.

Xie Hong recognized the third master at a glance, quickly stood up and walked over, and said respectfully: "Mr. Li, you are here." ”

"Hello expert, hello. ”

Li Feiteng didn't have a stand at all, he held this Uncle Xie Hong affectionately, and the two sat down politely at the dining table.

Xie Hong looked at the third master and said with a smile: "Mr. Li, your sudden invitation really surprised me. ”

Li Feiteng nodded and said: "It's a little abrupt, but this is also a doomed thing, how do you feel about the questions raised by me, a layman, in the past two days." ”

Xie Hong hurriedly said: "Mr. Li is modest, what you said at the conference is basically very clear and detailed about the disadvantages and hidden dangers of the dairy industry at this stage. ”

Li Feiteng sighed and said: "The conference is open, but the problems we discuss and the problems we find can't really be seen by the society and let the people know, so I'm also very discouraged, and I feel really ......."

Xie Hong felt the same way, he said: "This is a natural and very terrible thing, when everyone is unanimously hiding the facts and trying to cool down the problem, it means that the problem is already very big." ”

Li Feiteng said: " The only hope is pinned on the opinions of the leaders above, and if the news can be broadcast tonight, then the role of our conference will be really useful, but I also know very well that sometimes, even if the above can do it, the orders and documents issued will take a long time to implement, and they may not even be able to be implemented, so I have given up putting pressure on the outside and not preparing to invest too much capital in regulation。 ”

Xie Hong listened, pondered for a moment, and asked, "What Mr. Li means is that he is ready to enter our industry." ”

Li Feiteng smiled: "What, Expert Xie, what do you have to offer?"

Xie Hong didn't know what to say, he thought for a while and said: "You are a foreign-funded entrepreneur, investing in a company in China, although the subsidies you enjoy are very high, but this industry has been led by wholly state-owned enterprises, so are you going to target the high-end market or the civilian market?"

Li Feiteng said with a smile: "Actually, there is no need to involve so much, my idea is to invest in Beinmei." ”

Invested in Beingmate.

Xie Hong's eyebrows curled, he was not happy or sad when he heard the news.

The enterprise that can be favored by the third master must have a future.

Xie Hong also believes this.

Xie Hong asked, "I don't know Mr. Li, what does Beinmei like?"

Li Feiteng said: "Beingmate is a real conscientious enterprise in dairy products, it has been established in 1992 for ten years, if you are a capitalist like me, then you have made a lot of choices, but you don't, but you are seriously making products, which is very optimistic about this." ”

"I want to invest in Beingmate, not for how much money I can make in the future, but more for the children of the common people to be able to eat safe products. ”

Xie Hong was greatly encouraged and moved when she heard this, and said: "I can feel Mr. Li's love at the conference, and you are worthy of being the most caring philanthropic entrepreneur in the world. ”

Li Feiteng said with a smile: "Thank you, expert Xie, I came this time with sincerity, although I only prepared for half a day, but I already have an answer in my heart, as well as a blueprint for the company's future development." ”

Xie Hong hurriedly smiled and said, "Mr. Li, please speak." ”

Li Feiteng nodded and said: "I have understood the situation of Beinmei's shares, Mr. Cole's foreign-funded company still holds 30% of the shares, you hold 67% of the shares, and 3% of the shares are distributed in the hands of the high-level, and my personal investment intention is to get 30% from Cole, and you can transfer 30% of the shares to me, as for the price, we will start formal negotiations in a month." ”

After hearing this, Xie Hong smiled and said, "I think Beinmei can negotiate with Mr. Li." ”

Li Feiteng said: "Okay, let's not talk about this matter first, I'll leave it to the negotiator to deal with, thank you, I'll talk about my blueprint." ”

"Please. ”

"First of all, the brand of Beingmate, I think it can actually focus on making baby milk products, focusing on the production of baby safe food, in the building of the brand, if we can cooperate successfully, Xie experts do not have to worry about this aspect of the problem, I am very confident that we can promote Beingmate to the world, export and sell to the European and American markets. ”

Xie Hong was very excited when he heard this, and he said: "If this is the case, Beinmei can make a series of high-end dairy products." ”

"Wrong, the profit of foreign dairy products is not high, we sell it, more to enhance the brand value, occupy the high-end dairy market in China, so the brand of beinmei, in the future is a high-end brand, as for the civilian brand, we need to build another one. ”

Li Feiteng said with a smile: "The new brand company, I think it can use the kingli trademark, if it can be established, it will directly become a wholly-owned subsidiary of Beingmei, what do you think?" ”

Xie Hong was surprised when he heard this, and he said, "Mr. Li, you have made such a great sacrifice. ”

Li Feiteng smiled: "So, I believe that we will be able to cooperate successfully." ”

Xie Hong nodded, he really admired Li Feiteng now.

The trademark Kingli, the brand value of the name alone, is an astronomical figure.

Therefore, if it is listed under Beingmate Group and becomes a wholly-owned subsidiary, it will be a great benefit to Xie Hong.

Who in the world doesn't know who Kingli is, and if this brand is used to make dairy products, it will be really easy for Beingmate Holding Group to grow up in the future.

Of course, in fact, Xie Hong still has some feelings in his heart that he is putting the cart before the horse.

Xie Hong: "Mr. Li, I don't understand a little, isn't it better for kingli to use it in the high-end market?"

Li Feiteng shook his head: "Kingli is very famous, but this fame is built on the basis of a group of people, it is the common people who know, it will be easier to trust, as for the real high-end people, in fact, they can often see the essence, they will choose older, more professional brands, any brand can not be established overnight, Kingli is famous, so it can play the greatest role in the civilian market." ”

Xie Hong suddenly came to his senses.

Indeed, as soon as the kingli brand comes out, the first to buy it must be the common people, as for those who are really rich, they will also choose those foreign brands that have been professionally produced for many years.

For example, Mead Johnson?

"It will take some time for us to prepare for the specific cooperation. ”

On this day, Li Feiteng personally sent Xie Hong away, and the two agreed that at the end of the month, he would personally fly to the headquarters of Beinmei in Hangzhou and Zhou, and take a group of foreign experts to personally inspect the entire production process. (To be continued......)