At night, in the large living room of Hongluo Lake Villa, Li Feiteng sat alone on the sofa watching TV.

Evening news broadcast.

The two hosts were elaborating: "On the 6th, hosted by Li Feiteng, a world-famous overseas Chinese entrepreneur, a discussion conference of dairy industry entrepreneurs was held in Yanjing, which was grandly launched. ”

Li Yanpeng, the national executive representative, Zhang Tao, the secretary general of the national food hygiene, Liu Weiqiang and Zhang Huaguo of the National Health Supervision Bureau, and the chairman of Mengniu Group attended the ......

"The following is the content of the discussion......"

"At the symposium, discussed the disadvantages of the dairy industry in China, the rapid development of food hygiene and safety hazards, during the talks, the entrepreneurs have actively spoken, Li Feiteng pointed out at the meeting the multiple hidden dangers of the dairy industry, deeply criticized many enterprises ......"

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After Li Feiteng finished reading the news, he was really angry in his heart.

is a report that completely avoids the important and trivial, and does not express the important content of his speech at all.

"Hey, I wish I could be broadcast on TV!"

Pick up the remote control and turn off the TV.

However, he didn't know that after the news ended, the news was followed by an urgent list of criticisms issued by the State Council, that is, a nationwide public naming and criticism of some problematic enterprises found in last week's spot checks.

A series of statements were issued directly, requiring the local authorities to do their best to deal with it, and the circumstances were strict and the production was directly suspended.

In short, tonight's news broadcast, but something really happened.

Li Feiteng turned off the TV. But the call from above came in quickly.

He also finally received accurate information.

"Huh. This time. Enterprises that should go out of business are going to go out of business. Li Feiteng finally had a cold smile on his face, but he couldn't really be happy.

Because this is just the beginning of the industry to change, there is still a long, long way to go to truly achieve a healthy and safe point.

On the second day, all the news materials that could not be sent out the day before yesterday were notified and could be put on the portal. It's in the newspaper.

As a result, since April 9, a large number of news reports on the hidden dangers of the dairy industry in China have been reported in China, and negative news has emerged from some companies.

Really, a lot of local stories have been picked up one by one, and overnight, the people suddenly realized that many of the dairy products they bought were very famous in the local enterprises. It's not as safe as imagined. So healthy.

A large number of enterprises began to panic and make up for all kinds of loopholes.

But this time, where can they fill the big hole that Li Feiteng resolutely poked?

As a result, a large number of dairy companies, especially those that do not meet the requirements of various production specifications, are deeply involved in public opinion.

The product is required to be returned, and as for the shelf, it cannot be sold at all, and the sales channel is directly to the factory to return the goods.

The factory stopped production, and the flow of funds for some loans began to have problems.

Therefore, a series of problems were born, in just one week, there were 300 dairy products companies in the country, and 30% of them collapsed in an instant, while only 60 were able to survive normally.

At this time, Li Feiteng had already come to the headquarters of Hangzhou Beinmei and began to visit all the factories of this company, with a bunch of experts, to evaluate the entire production process.

At the same time, it is also an evaluation of the value of the enterprise.

At the end of the week's assessment, the negotiations officially began.

It took only three days for the results of the negotiations to come out.

On this day, Li Feiteng held a press conference in Hangzhou, which was also the day of the acquisition of Beingmate and the announcement of the establishment of the "King Lee" dairy brand.

The national media are very excited to gather here, because this month, every move related to this industry is something that everyone is very concerned about.

People are very concerned about what Li Feiteng is doing, because he is the first time to be involved in the dairy industry, and everyone is looking forward to a change he will make in this industry.

Li Feiteng arrived at the hotel where the press conference was held, and as soon as he got out of the car, he was surrounded by reporters and walked inside.

Reporter: "Mr. Li, I heard that you have been inspecting the production process of Beingmate this week, whether you are a wholly-owned acquisition or a shareholder. ”

Reporter: "Mr. Li, did you acquire it in your own name, or in other ways?"

Reporter: "Mr. Li, is it true that you have criticized many unscrupulous entrepreneurs at the dairy product discussion conference?"

Reporter: "Mr. Li, let's answer!"

Reporter: "Mr. Li!"

The reporters rushed over very bravely, and the five bodyguards were a little unstoppable.

Tang Yan, who was beside him, hurriedly shouted: "Fellow reporters, please wait at the scene, Mr. Li will answer everyone's questions positively today." ”

As soon as the reporters heard this, they relaxed slightly.

However, there are still reporters shouting on the outside, because even if they are able to enter, they may not be able to interview.

Finally, Li Feiteng still entered the hotel.

In the past few years, Li Feiteng has experienced this kind of scene almost once a week on average, and sometimes, it has been like this for several days in a row.

There is no way, as the most talked about celebrity entrepreneur, he is the focus wherever he goes.

An appearance, an expression, an action, and every word spoken can have a very big impact under the interpretation of the media.

This is Li Feiteng, a financial tycoon who can shake all walks of life with a single throw and a raise of his hand.

A young rich man who makes countless people jealous.

There are many, many answers and interpretations in the world as to why Li Feiteng can be so successful, and the scientific explanation is that Li Feiteng is a genius with a wide open brain.

The explanation of the myth is that Li Feiteng is definitely not an earthling.

Of course, no matter what others think, Li Feiteng is Li Feiteng. One doesn't need to answer the question. There is no need to explain anything to the great god.

The first ceremony of the press conference. It is to sign a contract in public, shake hands and cooperate.

After the end, Li Feiteng explained to reporters: "This time, I am personally investing $15 million to acquire 60% of the shares of Beingmate, which will mean that I will serve as the chairman of Beingmate Group, personally enter the dairy industry, and make adjustments and changes to this industry." ”

The reporters were shocked after hearing this, but they really didn't expect it. Li Feiteng would take such a big step by directly acquiring a promising specialty infant dairy company, and also served as the chairman of the group.

It seems that Li Feiteng really wants to make some achievements.

This achievement, regardless of other companies, is a change for the current Beingmate Group and the entire dairy industry.

The reporter asked: "Mr. Li, you have served as the chairman of five large multinational companies, including Google Group, Feiteng Industrial Group, Yawei Satellite Organization, Tengda Media, and Longteng Holding Group, and also serves as the chairman of Beingmate Group, which controls the five major fields of Internet, real estate, satellite aerospace, media advertising, and venture capital. Now that you're in the dairy sector, are you ready to let go of that industry?"

Li Feiteng smiled: "Thank you for this reporter for asking such a good question." To be honest, if you don't remind me, I really don't know that I am the chairman of five companies, and there are six companies in total......"

After a pause, Li Feiteng said: "Actually, in addition to Google Group and Tengda Media Group, I have always been very attentive, and several other companies have real responsible persons, and my role is only to deal with important affairs and decisions, so even if I am the chairman of so many companies, it does not mean that I am busy." ”

The reporter asked: "Mr. Li, what is the relationship between this new company and Beingmate using the Kingli trademark to make a new dairy brand?"

Li Feiteng said: "Kingli will be a wholly-owned subsidiary of Beingmate Group, in addition to copying all of Beingmate's current products, there are more new dairy products, of course, our new company, will continue to invest in research and development of better products, but the brand positioning will be a diversified, based on civilian consumption of a massive market." ”

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In the days that followed after the press conference, the dairy industry was taken aback by Mr. Li's actions.

First of all, the first big move is the insertion of Beinmei's strong brand advertisements in "Where Are You Going, Dad", "The Voice of China", and "Famous Teachers and High Apprentices".

The second big move is the price action, which increases the price of all products by 10%.

The third big move is the joint investment project on the milk source, which is the strong alliance between Tongguò and Mengniu, Yili and other enterprises to jointly establish a safer, healthier and standard production base of milk source.

The fourth big move is to announce the launch of a 1 billion plan to cooperate and invest in a series of high-quality milk source farms around the world.

Improve the quality from the milk source, and the entire production process, will also be adjusted, the introduction of foreign advanced production technology, machine Qì, find foreign experts to guide the change in China.

In short, a series of actions have revealed that Li Feiteng wants to create a very strong brand enterprise in this industry.

Big companies don't feel a crisis because the market is big and everyone is working together.

Li Feiteng entered this industry in order to crush hundreds of small enterprises.

In the dairy industry, there are 10 large companies, which can occupy more than 70% of the entire market, which can ensure that there will not be too many problems.

The problem must not be completely eliminated, but as long as the market is stable and the industry has formed a high standard, it will be difficult to have a very tragic collective incident.

It's like a piece of cake, with only 10 adults to share, it will be very orderly and not too noisy.

The current situation is that there are 100 people sharing the dairy industry, so among these 100 entrepreneurs, in order to survive and profit, it is really easy to give birth to a lot of unscrupulous black people.

What Li Feiteng has to do is to enter by force, drive all 99 people away, and beat them all to death. (To be continued......)