Since January 12, consumers and competitors who are familiar with the three flagship stores in Xinxin City have clearly felt a trace of unusualness.

First, the milk giant, located in a prime location between the milk and food sections, quietly moved and was replaced by a hot new counter renovation. According to the answer given by Xinxin City, this counter will become a pollution-free green food sales area, mainly dealing in top ingredients from Biluo Snow Mountain!

At the same time, hundreds of televisions hanging in Xinxin City are also scrolling to broadcast promotional videos for Jinghu Scenic Area, advertisements for Xiaojia Farm and Jinghu Dairy. On the outdoor billboards on both sides of the gate of Xinxin City, the large advertisements of Jinghu Dairy and Xiaojia Farm also quietly occupied them, and the huge propaganda offensive was coming.

In addition, the latest DM launched by Xinxin City also uses a large format to introduce the various situations of Xiaojia Farm and Jinghu Dairy, including the pricing of various products.

It can be said that in order to allow the three counters of Ginkgo Village to open smoothly, Xinxin City can be said to have used the resources it can use to fully support it.

As a result, in just one week, consumers who frequent Xinxin City know that Xinxin City is about to launch a series of expensive green ingredients!

Consumers have mixed reviews about this!

Some people think that Xinxin City is thinking about the people, and on the occasion of the Spring Festival, the introduction of this high-end ingredient will help increase everyone's choice of New Year's goods, of course, there are also consumers who think that Xiaojia Farm's products are too expensive.

For example, the sales price of ordinary sausages on the market is 3o-4o yuan/kg. However, the price of Xiao's smoked sausages is still maintained at a high level of 68 yuan after the discount! Especially Xiao's ham, a 1o pound of ham, the price is 1888 yuan, as for the large 5-year-old fermented ham, it is as high as 4888 yuan, is it possible that they are made of gold?

According to the information on DM, the pure milk, fruit milk, nut milk and other products launched by Jinghu Dairy are more expensive than the top products of the two giants, and can already be compared with the best organic milk in the world. Teffen milk from Germany is on par.

Time. These expensive ingredients and milk have caused a huge response among consumers.

For these moves of Xinxin City, its competitors are also a little confused, and most people think that Xinxin City has taken a stinky move?

However, only some senior executives at Walmart's North China headquarters feel it. Xinxin City is menacing!

Smith, president of Walmart North China and general manager of Yunnan branch, was a college classmate. There is a strong connection between the two. It's not news that the 1O store under the Yunnan branch, Pù 'Jinghu Milk', is selling well. Wal-Mart hopes that 'Jinghu Milk' can be sold in all cities in China, but due to the problem of production volume, this is still a long way off.

And Xiaojia Farm's top ingredients have a good reputation in southern Yunnan and Haizhou. It is also impossible to hide from those who have a heart, Xinxin City can bring Xiaojia Farm and Jinghu Dairy, and may become an important force in the change of the retail market pattern in Beiping.

In the past few years, foreign retail giants such as Wal-Mart, Carrefour, and Yichu Lotus have carried out an all-round encirclement and suppression of local retail enterprises in China, and Xinxin City is actually not having a good time. Don't look at it, it has opened 3o stores in Beiping, Jinmen and northern Hebei, but the profitability is not high, and individual stores will even lose money.

Wal-Mart's executives, who are familiar with the details of Xiao's farm, are worried that Xinxin City will get more breathing time and rise again.

However, in the face of this situation, Wal-Mart has no choice but to wait for the opening of three counters.

…………

January 22, 2o1o, Laba Day!

For southerners, the custom of Laba Festival seems to be less important, but in the Beiping area, it is the most important festival after entering the month of Laba.

On this day, the history of drinking laba porridge in China has been more than 1,000 years, and it first began in the Song Dynasty.

Every Laba day, whether it is the imperial court, the government, the temple or the Li people's homes have to make Laba porridge, to the Qing Dynasty, the custom of drinking Laba porridge is even more prevalent.

In the imperial court, the emperor, empress, and prince had to give Laba porridge to the ministers of civil and military affairs and the palace maids, and put rice and fruits to the various monasteries for the monks to eat.

In the people, every household also makes Laba porridge to worship their ancestors, and at the same time, the family gathers together to eat it and give it to relatives and friends.

The patterns of Laba porridge in various parts of China are very strange and ingenious, and there are many varieties. Among them, Beiping is the most exquisite, and there are many items mixed in white rice, such as red dates, lotus seeds, walnuts, chestnuts, almonds, pine nuts, longan, hazelnuts, grapes, ginkgo seeds, water chestnuts, green silk, roses, red beans, peanuts...... There are no less than twenty in total.

After the Laba porridge is boiled, it is necessary to worship the gods and worship the ancestors. After that, if you want to give it to relatives and friends, be sure to give it out before noon. Finally, the whole family eats it. The leftover Laba porridge is preserved for a few days and leftovers, but it is a good omen, taking its meaning of "surplus every year".

Even though the times have changed, the Laba Festival has been valued by the people as a more important folk festival calendar in Beiping, and various businesses have also taken advantage of this custom to launch a series of promotional activities, and the entire Beiping City seems to have the atmosphere of the Spring Festival in advance.

On this day, consumers who entered Xinxin City are now full of red lanterns of different sizes in the whole city, and various decorative flowers, firecrackers, chili peppers and other props can also be seen everywhere, and the festive atmosphere arises spontaneously.

In order to cooperate with the opening of the Xiaojia Farm counter, Xinxin City has specially launched the activity of "New Year's Day" to carry out large-scale promotions for various New Year's goods sold in the city to attract more consumers.

Therefore, when Xinxin City opened, it was such a festive and joyful scene that greeted consumers.

Yang Hao and Xiao Tao rushed to the Xinxin City flagship store in the city center early in the morning, and as for the other two cities, other staff rushed over to take charge. Yang Hao and Xiao Tao were slightly nervous about the first tough battle between Xiaojia Farm and Jinghu Dairy in Beiping, after all, this is related to the company's future strategy in North China.

When consumers pass by the Xiaojia Farm counter, the huge signboard on it indicates that it is the pollution-free green food counter that has gained momentum recently.

It is true that the concept of pollution-free ingredients has begun to take root in the hearts of the people, and it has appeared in some cities, but everyone knows how much water there is. Therefore, many consumers' suspicion of Xiaojia Farm counters will not be weakened by the publicity of Xinxin City.

However, when everyone saw the posture in the counter, they couldn't help but be stunned!

Without him, in a stainless steel cauldron with a diameter of more than one meter, a large pot of soup is being simmered, and the steaming heat and diffuse aroma suddenly attract the footsteps of consumers.

In the city, it is common for consumers to try food cooked on the spot, but those are generally small foods such as fried dumplings and glutinous rice balls, how have you ever seen such a big pot of soup?

According to the on-site promotion staff, this is a broth made from various ingredients produced by Xiaojia Farm, except for salt, the rest of the seasonings are not added, everyone is welcome to taste. In addition, on the stove next to it, there are several chefs cooking other ingredients from Xiaojia Farm on site, so that everyone can taste the deliciousness of green ingredients!

The Chinese people are easy to take advantage of, I have to say that this trick of the Xiao family farm is very useful, and after a while, the counter is surrounded by three layers inside and three layers outside! Fortunately, Xinxin City has already emptied the places near the counter before this, which has not affected the onlookers of consumers.

I have to say that the soup stock stewed for 24 hours with Xiaojia ham, ginkgo biloba, and black-bone chicken from Xiaojia Farm tastes very delicious, and some customers are still unsatisfied after drinking a small paper cup. However, they were quickly squeezed out by the consumers behind them, after all, the aroma in the air drilled into the nose one by one, which made people a little unbearable.

Most of the people who come to the market are housewives and elderly people, who have been working in the kitchen all their lives, and they are naturally aware of the natural aroma of seasonings and ingredients. Xiaojia Farm's trick directly showed its greatest advantages and immediately captured the hearts of consumers.

In addition to the broth, the five chefs at the counter are also constantly cooking a variety of dishes, which are then delivered to the front desk by the promotion staff for consumers to taste!

These ingredients, which can be highly praised in star-rated hotels, can naturally easily conquer the taste buds of ordinary consumers, and soon everyone has a greater sense of identity with the products of Xiaojia Farm. Since these dishes are all prepared with products that have been transferred from the shelves, it means that Xiaojia Farm's claim of 'pollution-free and pure green' is not just a propaganda slogan.

When the first consumer started to buy, the scene was like a domino chain reaction, and everyone put all kinds of ingredients in their photos into the shopping cart, and the scene was extremely hot.

At the counter, Jinghu Dairy's products can also be tasted, and these high-quality milk from the snow-capped mountain pastures also easily fascinated consumers in Beiping and made them make a choice to buy.

Due to the fact that there are a lot of consumers who buy goods, Xinxin City has to send two supply teams to take turns to deliver the products in the cold storage to the counter.

When they saw that consumers began to buy goods in large quantities, Xiao Tao and Yang Hao's hearts that had been hanging finally fell!

Based on past experience, Xiaojia Farm and Jinghu Dairy's products are easy to cultivate customer loyalty, and basically two-thirds of customers are repeat customers. Now these consumers have bought these top ingredients, which means that they will buy similar products in the future, and the first choice is still the Xiao Family Farm counter!

From this point of view, although the turnover of the three counters cannot be counted today, the strategy of Xiaojia Farm and Jinghu Dairy to enter Beiping has been initially successful!

Next, it is nothing more than consolidating and expanding the results! (To be continued......

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