【Chapter 253】 Brewing and erupting
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Uncle Zhang is a native of Beiping, and after retirement, he walks birds and plays chess with other old men in the park on the edge of the alley every day.
Of course, after walking in the park every day, going to Xinxin City with Aunt Zhang to buy vegetables is also a task that Uncle Zhang must carry out every day.
Since the opening of Xinxin City for more than ten years, Uncle Zhang and Aunt Zhang have always been its loyal consumers, and they have even accumulated more than 1o yuan in this city, becoming the top diamond members, and can enjoy a 9% discount on the basis of the current discount in the mall.
In the past few days, Xinxin City has been promoting the Xiaojia Farm counter, which makes Aunt Zhang and Uncle Zhang also quite excited.
After all, more than ten years of old customers, they also know that Xinxin City will not engage in vain things, since they are so fanfare to promote, there must be a certain reason.
Therefore, Uncle Zhang and Aunt Zhang are all discussing, and when the time comes, they will also go to support Xinxin City!
For Uncle Zhang and Aunt Zhang, Xinxin City is no longer a simple city, but a part of their lives, and they can naturally get better and better in Xinxin City. Especially in recent years, newspapers, television and radio have analyzed some of the difficulties of the national retail industry for the public.
Early in the morning of the Laba Festival, the two old people walked from the park and went to the Xinxin City main store. Along the way, there are many elderly people like them, and the neighbors are accustomed to coming to Xinxin City to shop.
As soon as they entered the city, the decoration full of festive atmosphere made the two old people nod their heads, and Xinxin City still adheres to the tradition of old Beiping in many details, which makes the old people have enough intimacy.
I have to say that Liu Yongjun adheres to the tradition of old Beiping in the management style of Xinxin City, which is a good move!
Today is Laba Festival, and the sons and daughters who live outside have to take their grandchildren back to the courtyard in the alley for dinner, and Aunt Zhang is going to buy more ingredients.
When the Xiao family farm counter. Several large pots of thick soup give off a rich aroma. Immediately attracted the footsteps of the two old men.
Although the two old men are not professional chefs, they have eaten a lifetime of food, and they can naturally distinguish the huge difference between the freshness of the seasoning and the freshness of the ingredients themselves. These thick soups and dishes launched by Xiaojia Farm are clearly boiled from real materials.
After tasting. The two old men suddenly found the feeling they had when they ate all kinds of green ingredients in the Great Northern Wilderness. Understand that the propaganda of Xinxin City is not exaggerated. Uncle Zhang naturally knew that the production of this pollution-free ingredient was scarce. It's not easy to come by, where is the reason to miss it?
This time, Aunt Zhang, who originally just wanted to cheer for Xinxin City, was the two. But completely relying on my own preferences and family needs, I bought a lot of top-quality ingredients!
Aunt Zhang is originally from Lingnan, and she cooks a beautiful soup, so naturally she will not pass the Xiao family's ham and all kinds of local chickens and ducks, and those fresh fruits, vegetables and other ingredients are constantly moving to the shopping cart.
At the time of checkout, even if there was a discount on the diamond membership card, it cost several thousands, which made the two old men startled.
However, the retirement salary of the two old people is seven or eight thousand a month, plus the help of their son and daughter, the old couple is naturally not short of money, and this cost is still within the affordable range.
After returning to the courtyard, the old couple began to boil Laba porridge to prepare for tonight's dinner, but they didn't actually expect that the ingredients purchased at the Xiao Family Farm counter would wield great power on the table.
Like Uncle Zhang and Aunt Zhang, the old customers who live near Xinxin City have more or less bought some ingredients from Xiaojia Farm, and none of them would have expected that the top ingredients of Xiaojia Farm will become an indispensable thing on their own table in the future!
In the midst of the non-light, these top ingredients from Xiao's farm have quietly entered many families in Beiping and begun to take root!
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At ten o'clock in the evening, Xiao Tao, Yang Hao, Liu Yuan, Li Yuanzhi and others gathered in the office of the Xinxin City head office, waiting for the three counters to report today's sales.
For Xiao Tao and others, today's sales volume will determine the future prospects of Xiaojia Farm's products in the Beiping market, and will at least play an indicative role in a certain process; for Xinxin City, it has used so many resources to publicize and promote, and even does not hesitate to offend the largest milk company in China to make room for Xiaojia Farm's counter, if it cannot achieve the expected purpose, it will be a failure.
Therefore, everyone sat in the office with their own thoughts, and the atmosphere was a little dull.
All day today, Yang Hao was staring at the scene, watching customers not only put the products on the shelves on the shopping cart, but also felt that the sales were not bad. However, this is a city, and these customers may not all check out, and there may be a large number of items abandoned by customers in a corner of the city, near the cash register.
Therefore, only after the sales count is counted, Yang Hao can understand the real situation of sales!
At half past ten o'clock in the evening, the sales figures of the three counters were summarized and transmitted to the office of the flagship head office, and everyone and others breathed a sigh of relief.
On the first day of the opening of the farm counter, a total of 50,000 RMB in sales was created, which was a good start.
The reason why such good results have been achieved has a lot to do with the large-scale publicity of Xinxin City for several days, and many old customers of Xinxin City have become the main force of purchase. Don't look at the foreign retail giants entering the Beiping market in a big way, but local enterprises like Xinxin City still have the support of many old Beiping people, which is also an important support for it to stand tall.
Xinxin City respects Xiaojia Farm and Jinghu Dairy, and the old customers naturally want to give Xinxin City this face, which is also a tacit understanding formed by the two sides for more than ten years.
With so many resources invested, the products of the Xiao family farm are finally an instant hit!
Xiao Tao hurriedly picked up the phone and informed Ginkgo Village of the good news, and the initial success of the Beiping market will become an important starting point for the external expansion of Xiaojia Farm and Jinghu Dairy.
Before that, although everyone was full of confidence in their products, they were still a little apprehensive in the face of an unfamiliar market.
Now, the good start also means that Xiaojia Farm and Jinghu Dairy have a foothold in the Beiping market, and the future prospects are promising.
…………
In the next few days, although the sales of the three counters did not increase significantly, they still remained around 5o, which was basically accepted by consumers in Beiping.
According to feedback from the sales staff, there have been six consecutive repeat customers, and these customers have increased their trust in the brand of Xiaojia Farm after tasting the green ingredients they cook at home. At the same time, the sales of Jinghu milk are also slowly increasing, and the shape is good.
According to the curve chart of the sales volume of the counter, Xiao Tao began to let the family organize the loading of reserve goods and urgently went to Beiping to ensure the supply of the Beiping market.
Fortunately, Liu Yongjun, the boss of Xinxin City, also owns a logistics and distribution company with outlets all over the country, and the transportation capacity is sufficient, and the transportation of goods can be guaranteed in the winter when the weather conditions are not very good.
…………
Just when Xiaojia Farm, Jinghu Dairy and Xinxin City were working together for the normal operation of the counter, top ingredients and high-quality milk began to show their great power in Beiping.
As the capital of the republic, Beiping has become the most abundant place in the country since the founding of the People's Republic of China, and the people of Beiping consider themselves well-informed. Especially since the reform and opening up, as long as you have money, you can buy all kinds of delicacies from all over the world, which makes Peking people quite proud and proud!
During this period of time, Xinxin City has used a lot of resources to carry out large-scale publicity on the counters of Xiaojia Farm, and many old customers of Xinxin City also know about this 'pure natural and pollution-free' ingredients. In particular, customers who had purchased the products of Xiaojia Farm were full of praise for these delicious and high-quality ingredients, and soon formed a good reputation among their neighbors.
Taking Uncle Zhang and Aunt Zhang as an example, now not only have they become loyal fans of the Xiao family's farm, but even their sons and daughters have also fallen in love with these top ingredients, although they are a bit expensive!
Moreover, the Jinghu milk produced by Jinghu Dairy Company has a delicate taste and pleasant aroma, which has also conquered Uncle Zhang's family in a short period of time and has become a daily necessity for their whole family.
Now, Uncle Zhang's family has spent at least 2oo yuan in the 'Xiao Family Farm Shopkeeper' in Xinxin City, and they have become loyal fans!
The situation in Uncle Zhang's house is just a microcosm of the nearby residents, although the products of the Xiao family farm are relatively expensive, but for those who are not poor in money, this is not too much of a burden.
In this way, the products of Xiaojia Farm and Jinghu Dairy relied on their own deliciousness to conquer the old and young masters of Beiping City in a very short period of time, and began to spread in a surprising degree.
Especially after entering the Spring Festival, these top ingredients have played a huge role in the Chinese New Year's Eve dinner of various families, and the communication between relatives and friends has also made the terms 'Xiaojia Farm and Jinghu Dairy' a hot word for this year's Spring Festival.
Today, the Beiping market is like a huge dormant volcano that is quietly brewing and fermenting, waiting for the moment of full explosion. This process will not be too long, maybe when the spring flowers bloom, the top ingredients from Biluo Snow Mountain will show their true power in Beiping!
Now, Ginkgo Village is to continue to ensure the supply of goods in the three counters, maintain the stability of the market, and wait for the production to increase after the beginning of spring, so that you can calmly cope with the upcoming sales boom!
The future is promising!(To be continued......)
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