Morning.

Because of the arrival of World No Tobacco Day, a piece of news has attracted widespread attention.

The news information comes from the CCTV live broadcast room, which is the introduction of new regulations on public service advertisements, and the higher-level competent unit issued a document to standardize the scope and scale of public service advertisements, and the text clearly stipulates that such as smoking is harmful to health in public service advertisements, in the type of advertisements broadcast in the form of full coverage of television, it is forbidden to appear real lung organs, etc., and there are three or four new rules that prohibit the appearance of similarities。 But Beijing Satellite TV and several sets of BTV local channels have suffered in a large area!

Beijing Satellite TV's smoking cessation public service advertisement was cut directly!

The two local channels under the Beijing TV station have no tobacco day advertisements, one was cut, and the other failed to pass the approval, and a large number of production fees were lost, and the losses were heavy!

Netizens were puzzled.

"So strict?"

"Why did you suddenly come up with such a policy?"

"Yes, public service advertisements are not for making money, generally the TV station pays for its own production, and the card is so tight, the TV station still has to cry?"

"Don't you know that some time ago, a non-profit organization protested against the inappropriate picture of a public service advertisement? It seems to be the end of last year, just the black lung after smoking, what is the picture of cutting the chest cavity of a patient with advanced lung cancer in the operating room, there is a difference in the tone, many viewers can't accept it, especially non-smokers and under-adults, the original cessation of smoking advertisements is for smokers, but the TV station broadcast can't screen the crowd, the result is that there is no warning to smokers, first to non-smokers and under-adult children frightened, the lens is too bloody and terrifying, it must be rectified, you have to take into account the impact。 ”

"I see. ”

"This is true,I watched the advertisement of the black lung of Beijing Satellite TV yesterday.,Actually, it's not scary.,I'm used to watching it all the time.,The advertisement for quitting smoking is nothing more than the same three things.,How much is the mortality rate?,No-pregnant-no-childbearing,How black and black the lungs are,There's no new tricks.,I'm tired of watching.,For an old smoker who has been on the battlefield for a long time,I've watched this kind of quit-smoking advertisement for ten years.,I'm already numb.,It's impossible to be scared by this and stop smoking.,There's that time.,It's better to broadcast some other ads.。 ”

"Yes, the smoking cessation advertisements are much the same now. ”

"The first time I watched it a few years ago, I was still a little diaphragm, and I really quit smoking for a few months, but the more I look at it, the more it doesn't matter, it's not new, it's boring, it's worthless. ”

"Some of the Beijing TV stations have a headache. ”

"Tomorrow is World No Tobacco Day, let's see how they change. ”

"Tomorrow, it's too late, if you can't catch up, you'll have to be fined, right? It seems that the policy is very strict now, and there are minimum requirements for public welfare for TV stations, and if you can't meet the fines, it's quite a lot. ”

……

The other side.

Home.

Zhang Ye was chatting with his parents when Hu Fei's call came.

"Xiao Zhang, me. Hu Fei said.

Zhang Ye belched, "Brother Hu, what's wrong?"

Hu Fei's tone was a little hesitant, "What, I really have something to do with you." ”

"You say. Zhang Ye used the remote control to turn down the volume of the TV a little, and the parents next to him stopped talking.

Hu Fei said: "It's not clear on the phone, so let's meet and talk." ”

"Okay, where?" Zhang Ye never said anything to his friends and those who helped him.

Hu Fei thought for a while, coughed and said tentatively: "You are almost a second-tier star now, and it is not convenient to meet you outside, let your fans surround you, otherwise you will come to Beijing TV, you, you haven't come back since you left, just come over to take a look, Da Fei and Xiao Lu They are also very worried about you, come and catch up, how about it? Anyway, you haven't had a job recently, you should have time, right?"

Zhang Ye probably knew what was going on in the blink of an eye.

Without waiting for him to speak, Hu Fei immediately said: "Ha, then it's decided, it's almost time to send me a message, I'll wait for you, hang up first." ”

Before he could say a word, the phone hung up.

Zhang Ye was speechless, and said sideways: "Dad, Mom, I'll go to Beijing TV Station." ”

Mom glared, "Why are you going to Beijing TV?"

"Hey, my friend has something to do with me, maybe there's something I need to help with. Zhang Ye has already started to get dressed, "I won't eat with my family at noon." ”

My mother was unhappy and said: "People fired you at the beginning, and they blasted you away, and now they have something to ask you for, let you go over? Wang Shuixin, you forgot about it? It was originally the surname Wang's fault, his son was misbehaving with the unit, and he also started beating people, and he was also looking for trouble with you everywhere, and he was also greedy, dirty, and bribed, and he was forced to die by such a good old comrade as 'Father Wei', and you did justice, and the TV station fired you, what is this called! I get angry when I mention this!"

Zhang Ye sighed and said: "Isn't Wang Shuixin sentenced, the TV station fired me, not because I was wrong to do justice, but because I had an accident in the live broadcast." ”

The old mother said angrily: "You still talk to them?"

Zhang Ye smiled dryly, "I didn't speak to them, I was also very unhappy when I was expelled, but I also understand the TV station, and some of my handling methods are indeed a little inappropriate." ”

"You damn child!" the old mother was slightly angry.

Zhang Ye hurriedly coaxed, "Mom, dissipate your anger and dissipate your anger, I have a number in my heart." ”

Mom said, "What do you have!"

The father spoke, "Okay, let him handle his son's affairs by himself, what do you care." ”

Zhang Ye's feelings for Beijing TV, in other words, are very complicated, so complicated that he can't figure it out himself, he has been in the industry for so long, counting his past work experience, the unit he made the most trouble with is Beijing TV, he has fought here, entered the bureau, scolded the leader, and "made trouble" in the live broadcast , was finally expelled, after so many negative experiences, if someone else changes, he will definitely not have a good impression of this place, Zhang Ye is similar, but the difference is that he still has a very special emotion here, and it is still very deep.

First of all, he is a native of Beijing, he not only grew up watching Beijing Satellite TV, but also grew up watching BTV, literature, art, BTV, sports, BTV education, and other provinces and cities that can't receive signals in Beijing, this kind of feeling is indescribable in words, secondly, this is the place where he was cultivated and achieved, and it was Hu Fei's invitation that he came here, so he had the opportunity to appear on TV for the first time and did "Hundred Lectures" This column of programs, it can be said that this is the most important step on Zhang Ye's road to fame, and he can't just throw it away.

When his mother finished speaking, Zhang Ye didn't expect that he would actually help Beijing TV to speak, and then think about it, it turned out that Zhang Ye didn't mind so much in his heart about the previous grievances and grievances.

……

Half an hour later.

Beijing TV Building.

The car was thrown in the roadside parking lot, put on sunglasses and got out of the car, Zhang Ye went straight to the main entrance of the building, looked up at the office building that he had not seen for a long time and was familiar with, and he walked in.

hall, someone saw him.

"Huh. ”

"This man is familiar. ”

"Oh! it can't be Zhang Ye, right?"

"It's Zhang Ye!"

"It's really Zhang Ye!"

"Why is Mr. Zhang here? Is he here to be a guest? Or is he doing a show? I haven't heard of it!"

"Recently, Mr. Zhang is on the cusp, it seems that there are no rumors that a TV station has signed a contract with him, everyone is waiting and seeing, right?"

Zhang Ye didn't see anyone after he came, he sat down on the sofa in the lobby rest area in a chic manner, grabbed a magazine casually and looked at it, waiting for someone by the way.

A young man beckoned not far away, "Teacher Zhang, long time no see." ”

Zhang Ye looked over, a little familiar, but he couldn't remember what the other party's name was, he only remembered that the other party was an employee of another column group who was in a large department with him at the beginning, "Hello." ”

"Teacher Zhang, you are handsome again!"

"Teacher Zhang Ye, do you remember me?"

"Does it mean that you are here...... Coming back?"

Several staff members who had dealt with Zhang Ye before but were not particularly familiar with each other came up to greet them very enthusiastically, and two reporters from BTV News even rushed to hear the news, and they were trying to find out the news side by side, wanting to get some first-hand information. Because a fool also knows that it is impossible for Zhang Ye to appear here for no reason, especially since he had a very unpleasant quarrel with Beijing TV at the beginning, everyone's imagination is very rich, and they thought of many possibilities in an instant, and they asked questions.

At this time, Hu Fei came.

There was also a young man with a beard and stubble, looking a little tired.

Hu Fei looked at so many people, and hurriedly said: "Let one go, let one go, let the trouble let go." Then he greeted Zhang Ye casually, and the servants went upstairs from the other side, "You are still popular, look, you have been away from Beijing TV for so long, and everyone is still thinking about you." ”

Zhang Ye felt that there was something in his words, and said with a smile: "Brother Hu, just say anything about it." ”

Hu Fei didn't go around in circles, and introduced to the left: "This is Sun Han, the person in charge of the new public service advertisement of our station last year, and the son of an old colleague of mine." ”

Sun Han stretched out his hand, "I have admired the name for a long time." ”

Zhang Ye shook hands with him, "Hello." ”

Hu Fei chased and said embarrassedly: "Looking for you to come, in fact, it is for the public service advertisement, I guess you also watched the news in the morning, this time the public service advertisements in the station are all off the shelves, tomorrow is the World No Tobacco Day, the new public service advertisement must be approved tomorrow, the matter is very urgent, Xiao Sun has no choice, their department has been discussing for a long time, and now they have not even decided on the basic idea, and the advertising creativity has no clue at all." ”

Sun Han said with a stubble beard: "I have really been worried about the past few days, the new deal suddenly came down, the advertisement said to be withdrawn, and we were caught off guard, Mr. Zhang used to be an old man in the station, and he also helped the public service advertising department to do an advertisement to save electricity, then you must know that our department is not actually a professional advertising design, it has only been established for two years, and most of us are responsible for co-ordination, funding, and supervision, and some creative and even production zuò are completed by other professional advertising companies...... "said for a long time.

Before coming, Zhang Ye had already guessed that it was this matter, "Then why didn't you find an advertising agency?"

"No one answered. Sun Han said sadly: " When we received the notice, it was also around six or seven o'clock this morning, and then immediately contacted the advertising company to redo a column of public service advertisements for the no-tobacco day, and quickly made up for the shortage, the most unfortunate can buy a creative, and then our department can do it ourselves, but we don't have enough funds, the early investment in those smoking cessation advertisements has spent all our funds and budget, and now we can't get much at all, and finally we still find the leader to approve some money, but some of the advertising companies are because the money has not been negotiated, and it is more of a matter of time, they feel that they will take the task today and work tomorrow, and there is not enough time at allThey said that it would take three days to plan and make the product at the shortest, and that the no-tobacco day had already passed! If you want to buy ideas, I asked several companies, but they can't come up with them for the time being, because the public service advertisements for quitting smoking have been in great demand recently, and the case has been completed. ”

As he spoke, the servants had already gone up to the fifth floor.

Zhang Ye asked, "Why don't you just make a simple advertisement that echoes the regulations and go up first?"

Sun Han said helplessly: "That's even worse, the approval is estimated to be unacceptable, and the station is estimated not to agree, a public service advertisement is also about a TV station, although our Beijing Satellite TV is not the top in the industry with the highest ratings, but it is also a midstream TV station, it is impossible to fool things in this regard, and the new policy has just been introduced, I'm afraid I can't fool if I want to, and if I can't say it, I'll take us under the knife." ”

Zhang Ye was silent.

Sun Han looked at him, "Anyway, this is probably the case, the time is very tight, and we have no choice, and finally asked several advertising people in the industry, as well as several employees of our public service advertising department, and many people helped me recommend one person - that is, Mr. Zhang." ”

Zhang Ye glanced at him, "There are not many funds, not many people, no creativity, starting from scratch, making a fifteen-second or twenty-five-second public service announcement in a day?

Sun Hanyan said: "I know it's difficult to be a person, but I really don't have a way, so I thought of asking Uncle Hu for help to ask you, although I haven't been working hard in the industry for a long time, but in the advertising industry, your name is still like thunder, saving electricity advertising, "I Speak for Myself" variety show advertising, brain gold advertising, each of which is a textbook classic advertisement in the advertising industry, others can't, you must do it!"

Hu Fei said: "Xiao Zhang, I know that the station was not very interesting to you at the beginning, but at that juncture, some of the decisions in the station were also forced, I believe you also know that this time the station is in difficulty, and it is likely to face heavy losses in reputation and fines, you can't see it to death, you have the right to give me a face!" And your reputation in the media has not been very good recently, a lot of it is a negative evaluation of you, you are engaged in public service advertising, you can also definitely reverse this situation, well, if there are any other requirements, you can also mention. ”

Sun Han added: "I will definitely not let you do it in vain, the cost is easy to discuss, as long as you help Taili pass this level, I believe that the labor fee is ......."

Zhang Ye raised his hand and interrupted him, "I don't want money." ”

Sun Han was stunned for a moment, he didn't want money, he said: "But ......"

Hu Fei said: "Listen to Xiao Zhang." ”

"If you want me to help with that, you can. Zhang Ye said: "But I have one request." ”

Sun Han immediately said, "You say." ”

Zhang Ye said: "I have the final say on all the planning of this case, including personnel arrangements and expenditures. ”

Sun Han assured: "You can rest assured that all department employees, including me, can command as you like." ”

Zhang Ye nodded, "That's good." ”

Sun Han asked, "That's ...... It's set?"

"I took the job, and it was a pleasure to work with. Zhang Ye shook hands with him again.

Sun Hanchang breathed a sigh of relief, shook his hand excitedly and said, "With you on the horse, we are much more relieved, thank you so much Teacher Zhang, you have helped a lot!"

Zhang Ye shook his head, "It's not certain whether I can help, time is too tight." ”

Hu Fei patted Zhang Ye on the shoulder, "No matter what, thank you Xiao Zhang." ”

Zhang Ye smiled: "No thanks, your brother Hu has spoken, I have to do my best to do this even if I go up to the sword mountain and go down to the sea of fire." ”

"I love to hear that. Hu Fei said: "Anyway, I owe you a favor." ”

Zhang Ye said: "Come on, you, let's have this friendship, where is the office location? It's too late, let's start work directly!"

Sun Han led the way, "Here, you come with me." ”