Television station.

Fifth floor, public service advertising department.

Sun Han pushed open the department's office and said to everyone: "Everyone's things in hand are temporarily stopped, thank you, I invited an industry authority to help us in the case of quitting smoking public service advertisements." As he spoke, he gestured to Zhang Ye next to him, "I don't need to introduce Mr. Zhang, right? Everyone knows each other, let's start with it, Mr. Zhang is not paid to help in his private capacity this time, this advertising case is fully responsible for Mr. Zhang, before the deadline for advertising review tomorrow, everyone in our public service advertising department will listen to Mr. Zhang Ye's command! Is there a problem?"

"Nope!"

"Teacher Zhang?"

"Great!"

"Mr. Zhang's advertising is famous all over the country!"

Except for Sun Han, the small person in charge, there are only four people in the department. On the left sat a little old man who was less than sixty years old, on the right was a girl who looked to be only eighteen or nineteen years old, I don't know if it was a regular worker or an intern, she was very young, and there was also a young man wearing a mask, who was sitting there coughing vigorously, probably with a cold, and the last employee was wearing a plaster cast on her hand, which seemed to be broken and injured.

When Zhang Ye saw this lineup, his eyes were a little dark for a while.

Old!

Young!

Sickness!

Remnant!

What a hum foursome!

Zhang Ye asked, "Just a few of us?"

Sun Han was slightly embarrassed and said: "The department is configured with this, but I have already applied with the department, and other people from the advertising department will come to help in a while." ”

Zhang Ye had no choice but to say: "Time waits for no one, let's start." ”

Sun Han said: "Okay, let's show Mr. Zhang a few of our previous cases." ”

"Here it is. The girl brought it, "These are all advertisements that have been cut off from our station." ”

Zhang Ye rolled his eyes casually, "I probably know the scale mastery, there can't be real organs and too scary example pictures, what about advertising time?"

The little old man replied, "Fifteen seconds." ”

Zhang Ye asked again, "What effect is needed?"

Sun Hanyi hesitated, "Smoking cessation advertising, it must still be scary, to make people afraid from the heart, this can achieve the effect of smoking cessation publicity, but this is something everyone knows, now the problem is that the new policy regulations do not allow the use of those smoking cessation propaganda methods commonly used in the past, and then some traditional broadcast numbers jù what how many people die from smoking a year, the number is not intuitive, the strength is greatly reduced, and it is outdated, so now the difficulty of quitting public service advertisements is difficult here, not to mention that there is only one day now, we ......"

Zhang Ye said: "It doesn't have to be scary, it doesn't have to be bloody, it has to use real people and those black lungs, and those visual means, which are just the lowest level of 'scary' methods." ”

Sun Han saw that Zhang Ye seemed to have ideas, and hurriedly said: "I'm not a professional in technology, Mr. Zhang, everything is according to your meaning, you say, everyone will implement it." ”

The four nodded.

At that moment, there was a knock on the door.

"Little Sun, we're here to help. ”

"Team Leader Sun, the leader asked me to come over. ”

"Team Leader Xiaosun, do you need someone? I can help you until three o'clock in the afternoon, eh, Teacher Zhang Ye? Why is Teacher Zhang here? You took over this advertisement?"

"Yo, Mr. Zhang?"

Successively, other colleagues from the advertising department came, and at the end, about eleven people came, obviously a lot of people were drawn from other departments, and the leaders of Beijing TV were probably very anxious, otherwise they would not have mobilized so many employees to save the scene! Seeing that Zhang Ye was also there, everyone was surprised at first, and then they all understood, knowing that their Beijing TV station had moved Zhang Ye as a rescuer, but for the contradiction between Zhang Ye and Beijing TV Station, as long as the people who served here last year in the station knew about it, so they were very surprised that the station would invite Zhang Ye over and Zhang Ye actually agreed to fight the fire!

Zhang Ye didn't have time to explain to them, he was here today for only one purpose, what he promised his friends, he must complete, and he had no other thoughts!

Time for a day!

Not a lot of money!

Can't be the same old routine!

No blood!

Don't injure a non-smoker by mistake.

And most importantly, it's scary??

Zhang Ye's mind spun around quickly, screening conditions, and soon, a very classic smoking cessation public service advertisement case in his world surfaced in front of him- Compared with some other excellent creative smoking cessation advertisements at home and abroad at that time, that advertisement case was not the most humorous, nor the most interesting, nor did it have a little bit of fun and topicality emphasized by creative advertising. The smoking cessation advertisement that did not even have a single line in more than ten seconds was evaluated by almost all smokers in his world as the most scary smoking cessation propaganda film in history, and countless smokers were so scared that they did not smoke a puff of cigarettes since the advertisement was broadcast, and this advertisement also caused countless heated discussions at that time!

That's it!

The key is not to use the location, the budget is low, the need for manpower is not much, and the production is simple!

After weighing dozens of quit smoking advertisements in his head, Zhang Ye almost didn't hesitate, he chose this directly, he stood up and began to hurry up and assign the task, "Come two people! I need at least a thousand cigarettes, most of them don't matter, as long as they are yellow filters, but I need a hundred cigarettes, to ensure that there are no too obvious marks on the cigarette filter, it must be a solid color!"

"Huh?

"Just don't have words and cigarette brand trademarks?"

"What does that mean?"

This first instruction, everyone was puzzled by the second monk.

Sun Han immediately said: "Old Xu, Brother Hu, I'm sorry for the two of you." ”

Two employees from other departments said, "Okay, since the leader asked us to come over to help, then let you arrange, it's better to have no logo for a thousand cigarettes?" Okay, leave it to us!" They immediately went to do it, both of them were smokers, and they knew what brand of cigarettes they were looking for.

Zhang Ye continued: "Then, I need a piece of music, the kind that has no copyright disputes, and can be used casually, on the condition that the music is low, slow, and mournful. ”

A young man raised his hand and said, "Come on, this is my profession." ”

Zhang Ye added, "I need at least twenty tunes, find them all, and finally I'll make a decision!"

A woman from the advertising department said, "Then I'll help too." ”

The office couldn't accommodate so many people, so the two of them took over the task and went to work.

Zhang Ye said quickly: "Reserve one for me at the shooting site, animation production, design, post-production, needless to say, everyone will be in place first, prepare some standard things for use at any time, and finally, the most critical one, I need a few people who understand three-dimensional design, at least five people, I need you to put hundreds of cigarettes into the most realistic three-dimensional shape of a lung!"