【Chapter 030】 The Spring Festival is approaching (supplement 1/4)

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After receiving a call from Yang Yuanhang confirming that the advertisement would be officially broadcast on January 15, Xiao Feng was still a little excited, after all, this would be the first step for the Jinghu system to move towards the whole country and even the world.

To this end, Xiao Feng announced the time of the advertisement on the Tianya Forum and the official website for the first time, hoping that tourists who care about Ginkgo Village and Jinghu Scenic Area can pay attention to it at the first time.

In the village, Xiao Feng also asked Xiao Jinxu to use the loudspeaker and the bulletin board to inform the villagers of the good news, which immediately caused a cheer from the villagers.

Prior to this, Ginkgo Village only entered the field of vision of the provincial media because of the 'Xiaojia Farm Environmental Protection Incident', and finally showed its face in the newspapers and magazines, and it was not very glorious.

Now, the advertisements of Ginkgo Village and Jinghu Scenic Area are about to be broadcast on CCTV, which is undoubtedly a great thing for the villagers of Ginkgo Village.

No matter what the outside world thinks of CCTV, in the minds of villagers in remote mountainous areas like Ginkgo Village, CCTV still has an irreplaceable position, and being able to broadcast advertisements on CCTV itself represents a kind of glory.

On the 15th, the farmers who owned the TV turned on the TV early, not because they wanted to watch "Morning News of the World" like city people, but because they wanted to see the appearance of Ginkgo Village in the advertisements behind "Morning News of the World".

When the commercial started playing, the villagers were stunned!

They didn't expect that the scenery they usually thought was featureless would turn into a suffocating beauty in front of the camera, and the entire Mirror Lake and Ginkgo Village became a fairy tale world.

In particular, the golden apricot leaves fluttering all over the sky under the autumn breeze are even more beautiful than the scene in the movie "Ambush on All Sides", which makes the villagers exclaim. The mirror lake like jasper, the pine waves like the sea, and the towering snow-capped mountains,...... , all kinds of beautiful scenery flashed on the TV screen one by one, and with the carefully written voiceover, the mirror lake and ginkgo village outlined into a paradise!

At last. Although the advertising slogan "Xanadu, you and I share" is a bit cheesy, it plays the role of the finishing touch, and immediately makes the main body of the whole advertisement come alive.

The first time I saw a familiar scene on CCTV, the villagers were so excited that they couldn't even eat breakfast, squatting in front of the TV, waiting for the replay of "Morning News of the World". The second ad plays.

In the morning of the same day, the villagers met and greeted each other not to ask 'have you eaten', but 'have you seen it', and the advertisements broadcast on CCTV were far beyond the imagination of the villagers and aroused the great enthusiasm of the villagers.

A few years later. Jinghu Scenic Area has become a national 5A-level scenic spot, and declared a world natural cultural heritage, becoming a well-known resort at home and abroad.

However, today, for the first time, I saw the picture of Ginkgo Village on CCTV, which had a huge impact on the villagers, even after many years. People still vividly remember the excitement that this advertisement brought to Ginkgo Village.

As for the tourists who pay attention to Ginkgo Village, after seeing the advertisement, they also have to sigh at the generosity of Ginkgo Village, realizing that the tranquility of Ginkgo Village is about to be broken after the year.

As long as those who know something about domestic tourist attractions know that advertising will bring a huge influence to Jinghu Scenic Area, enhance the popularity of Ginkgo Village, and attract more tourists. It won't be long before Ginkgo Village will be the same as other scenic spots in China. Overcrowded!

Everyone also knows that the protection and opening of scenic spots are always a pair of irreconcilable contradictions!

Some visitors are already planning to make time to come to Ginkgo Village after the beginning of spring, and enjoy the tranquility and beauty of the paradise once again and for the last time before it is reduced to a noisy place of over-commercial development.

Immediately afterwards, Yunnan Satellite TV and CCTV Economic Channel, which have high ratings in southwest China, also began to broadcast advertisements for the Jinghu Scenic Area. Compared with 15-second short advertisements, 3O seconds or even 6O seconds advertisements can better show the magic and beauty of the Jinghu area, especially some rare animals and plants taken by Xiao Feng, which makes the whole advertisement more attractive.

Almost overnight. The unfamiliar name of the scenic spot 'Mirror Lake' has entered the field of vision of thousands of households, and everyone has a strong interest in this 'paradise' located in the deep mountains of the northwest border of Yunnan.

Thanks to the omnipotent Internet search engine, the search coefficient of Jinghu's official website has soared, and the number of daily visitors to the official website has increased by about three times compared to usual, and this number continues to rise.

Xiao Feng planned to invest 5oo yuan in a two-month advertising campaign, and achieved remarkable results at the beginning.

…………

'Twenty-three, sugar melon sticky, twenty-four, sweeping the house, twenty-five, grinding tofu, twenty-six, stewing mutton, twenty-seven, slaughtering roosters, twenty-eight, putting noodles, twenty-nine, steaming steamed buns, thirty nights of trouble'

Although such folk songs are not fully suitable for the people's life in the period before the New Year, in a sense, it has also become a guide for people to organize their lives.

The vast majority of the villagers in Ginkgo Village came from the Central Plains, and even after more than 300 years, many traditions imprinted in their bones have not been annihilated. In Ginkgo Village, many of the villagers' New Year customs are surprisingly consistent with those of the Central Plains, which has to make people marvel at the power of inertia.

The day after the twenty-third day of the lunar month of the new year, the Xiao family's old house fell into a period of busyness, because the annual cleaning work was about to begin.

Compared with other families, the Xiao family's old mansion with more than 1oo rooms is not an easy task to clean.

At this time, the work of Jinghu Company has basically ended, and Xiao Feng has no excuse even if he wants to be lazy, but he is not the kind of person who will not be flexible, and he has to clean the old house by himself.

On the twenty-fourth day of the lunar month, Xiao Feng recruited 28 employees of Jinghu Company and asked them to come to the old house to help clean up, and also held a reunion dinner in the old house by the way, so that the employees could have a holiday tomorrow.

"Mr. Yang, you and Mr. Li are the only ones in the company who have been to the boss's house for dinner, can you tell us about it?" On the way from Ginkgo Plaza to the Xiao family's old house, the young employees of Jinghu Company couldn't help but be curious and asked.

For these young people recruited from Yaozhou, Chuncheng and other places, Xiao Feng, the owner of Jinghu Company, and his family have always been shrouded in an aura of mystery.

And in many cases, mystery also means attraction!

In Ginkgo Village, there are endless rumors about Xiao Feng and the Xiao family, and even some unknown villagers of Ginkgo Village are involved, and all kinds of ambiguous statements make outsiders look at the clouds, and their interest in the Xiao family is even greater.

The young employees of Jinghu Company are naturally quite concerned about the situation of their bosses!

"The boss's family is a little bigger than an ordinary family, there are more people, and there doesn't seem to be much difference in other places!" Yang Yuanhang actually couldn't say too much difference, and said with a smile: "One thing is for sure, the boss's cooking level is very high, and you have a good day today!"

Since he met Xiao Feng, Yang Yuanhang really can't see through Xiao Feng and the family behind him, they obviously have huge economic strength, but they are willing to be bland. As a representative of the management of hundreds of millions of wealth, Xiao Feng does not even have a luxury car of his own, and the clothes and watches he wears are just ordinary goods, which is really shocking.

In addition to work, Xiao Feng prefers to devote time and energy to the cultivation and planting of agricultural products, and his hobby of cooking is far from the rich man in Yang Yuanhang's impression.

In short, Xiao Feng and the Xiao family were like a layer of mist, so that Yang Yuanhang couldn't see it clearly if they wanted to!

On the way to the Xiao family's old house, the employees changed their shy appearance and began to ask from Yang Yuanhang and Vice President Li Jianqiang about Xiao Feng and the Xiao family's old house. From the mouths of the two leaders, the employees slowly had some clear understanding of the boss who could not see the end of the dragon, and the veil that originally shrouded Xiao Feng was lifted, and the employees continued to outline the image of Xiao Feng in their hearts.

…………

In fact, Xiao Feng invited employees to come to his home, nominally to help, but in fact, he wanted to take advantage of this opportunity to hold a year-end meeting, which could be regarded as a mobilization meeting before the official opening of the Jinghu Scenic Area.

Jinghu Scenic Area and Jinghu Company are already ready and ready to go, Xiao Feng doesn't want his company to have no one to work in some key positions after the Spring Festival. To this end, Xiao Feng is ready to take advantage of the year-end banquet to announce some future incentive plans of Jinghu Company, hoping to strengthen the employees to devote themselves to the construction of Ginkgo Village.

In Xiao Feng's incentive plan, including housing, cars, bonuses, company options, etc., at least from this plan, Xiao Feng has made a bloody investment.

Although this year's Jinghu Company is still in the construction stage, and its operating income is still equal to zero, Xiao Feng still put a New Year's bonus of 2ooo yuan for each worker after the reunion dinner. These bonuses are nothing to Xiao Feng, the entire company has less than 3o people, 60,000 yuan, but it can make the employees spend a happy Spring Festival.

After the old house was cleaned, the smell of the New Year in Ginkgo Village became stronger and stronger, and some naughty dolls secretly set off some firecrackers, which added a bit of warmth.

At this time, the young adults who were working in other places also returned to Ginkgo Village from the distant Yangtze River Delta and the Pearl River Delta with large bags of luggage. In previous years, many villagers hoped that their relatives who worked would bring back the wealth they had accumulated and improve their families' lives.

But this year, the huge changes in Ginkgo Village have made the villagers less enthusiastic about going out to work, and the villagers hope that their relatives will stay in the village after the Chinese New Year, and they can easily earn money and be able to reunite with their families, so why not?

The calendar is turning forward page by page, and the pace of the Spring Festival is approaching!