【Chapter 029】 TV commercial
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Xiao Feng and Tongtong's uncle and nephew lingered in the food street, eating with their mouths full of oil, Tongtong's little belly was round, and the two of them ended today's food journey unsatisfied.
Xiao Feng carried a basket in his left hand, which was filled with all kinds of delicacies he bought for his family today, and led Tongtong in his right hand, and walked around Yuji Street with great interest. Although Tongtong ate a lot of things just now, she was still holding a monkey-shaped candy man in her hand, and she licked it for a long time, looking like a greedy cat!
Compared with big cities such as Haizhou, the various food stalls on Yuji Street seem quite simple, but the ingredients are very realistic, and there is no mess added, so there is a wonderful feeling to eat.
Craftsmen who usually walk the streets have also gathered on the streets, taking advantage of this good time to sell more products. Marshmallows, painted Tang people, rock sugar gourds, etc., all kinds of snacks are dazzling, so that those dolls who follow their parents to the market can't take their eyes off.
On Yuji Street, in addition to the general ingredients and various New Year's goods needed for the New Year, the goods placed by the merchants are quite complete, including clothing, home textiles, small household appliances and so on. Merchants are taking advantage of the last few market days before the Chinese New Year to put out more goods and sell them to the mountain people.
The younger brother of the eldest brother-in-law also opened a grocery store on Yuji Street, and it is said that the turnover and profit of the month before the Spring Festival are equivalent to the income of most of the usual half a year.
After a year of hard work, no matter how difficult the days are, the men in the mountains have to grit their teeth, buy new clothes for their mothers-in-law and dolls, and buy some snacks and snacks, schoolbags and stationery for the dolls.
The group that Xiao Feng saw the most was a team of three or a family of four, with happy smiles on their faces, full of longing for the Spring Festival and looking forward to the future.
As for the villagers of Ginkgo Village that Xiao Feng encountered, they were even more generous and eye-catching, and the economy of the villagers of Ginkgo Village has turned around in the past six months, and the villagers will naturally not be soft in improving their lives. And these days. The Jinghu Scenic Area is about to open, and the news that the Xiao family has purchased a large number of mountain goods has also spread all over the vicinity.
Xiao Feng, who was holding Tongtong, received the blessings of many stall owners, 'Your girl is so handsome!' and the like, which made Xiao Feng a little embarrassed.
Most of the children in the mountains get married when they are about 2o. It's normal to have a four-year-old child at Xiao Feng's age. You don't see, Xiao Dazhi, who is two years younger than Xiao Feng, and his sons are two years old!
Xiao Feng took Tongtong to the end of Yuji Street, looking back at the crowded streets, Xiao Feng had to give up the idea of returning the same way, and walked through the alleys of Yuji Town. I returned to my eldest brother-in-law's house.
"Come, show the eldest aunt what delicious food Tongtong has bought?" The eldest sister took the basket in Xiao Feng's hand and squatted down to talk to Tongtong.
"Auntie, you taste it, the sugar man is sweet!" Tongtong sent the sugar man in his hand to Xiao Yueji's mouth, his eyes narrowed into a line.
"It's so sweet, Tongtong is so good!" Xiao Yueji licked symbolically. Satisfied, he took Tongtong in his arms and kissed him fiercely.
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Xiao Feng waited in the courtyard for a while, and the three coolies came back with big bags and small bags behind the three women's soldiers, Xiao Qiang saw Xiao Feng sitting in the courtyard for a long time, and he was so depressed that he couldn't do it.
"Brother Jiu, you are too treacherous!", Xiao Qiang put the basket on his body and the two bags in his hand into the back compartment of Saifu, shaking his sour and weak hands. "You have to compensate us for the physical and mental damage!"
"That's it, this kid is slippery!" Xiao Tao echoed.
For a while, Xiao Feng became the target of everyone, and everyone rose up to attack him!
"Yes, I surrender!" Xiao Feng was embarrassed by everyone's words, so he had to raise his hand to surrender, and said, "There is beef soup and broken crisp buns bought for you in the basket, this is sincere enough, right?"
"Yujia beef soup. That's pretty much it!"
Xiao Qiang used to hang around the town all day long, and he knew everything about the food on the street, and he knew it as soon as he opened the lid of the thermos flask
"Forgive me for the moment, let's eat first and then go home!" It was close to 12 o'clock. Everyone was tired and hungry, so they just had lunch here and then went home.
Xiao Feng deliberately bought enough for 1o people to eat, and borrowed two large thermos flasks from the Yu family to keep the beef soup hot and delicious.
A group of people squatted in the yard and had lunch, and then they got into the car separately and returned with a full load!
As for the eldest sister and eldest brother-in-law, they will stay in the Yang family to make various preparations for the New Year, and they will return to the Xiao family's old house for reunion after the second day of the first lunar month.
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After the New Year's goods were bought, it also meant that the Xiao family's preparations for the New Year officially entered the final sprint stage, during which the women's army became the ruler of the family, and Xiao Qiang became coolies at a young age.
And it was at this time that Xiao Feng had an open and honest excuse to be lazy, the promotional video of the Mirror Lake Scenic Area had been edited, Xiao Feng needed to finalize it, and he had to buy advertising time with the TV station.
Xiao Qiang could only watch Xiao Feng slip to the company to do errands, and he was busy under the command of the Women's Army.
"The film is well cut, so I'll use this!" In the small conference room of Jinghu Company, Xiao Feng looked at the tape sent by the advertising company and nodded and said.
Since the operation of Jinghu Company was on the right track, Yang Yuanhang began to contact the advertising company in the provincial capital to come to Ginkgo Village, and began to conduct all-round shooting and collect advertising materials. Due to time constraints, the first batch of advertisements could only show the scenery of the Jinghu area in autumn and winter, and by next autumn, all the four seasons of advertisements will be finalized.
During the heavy snow closure in the past, the photographers and staff of Hongcheng Advertising Company took a series of snow scenes in a row under the severe cold, and finally edited the advertisements in the autumn and winter seasons of the Jinghu area.
There are two versions of the advertisement that Xiao Feng saw, the 15-second short ad will be broadcast on CCTV, and the 3o second long ad will be broadcast on Yunnan Satellite TV.
Although the duration of these two versions of the advertisement is different, they clearly reflect the splendor of autumn and the quiet beauty of winter in addition to the Jinghu area, especially the several thrilling scenes shot by Xiao Feng in the deep mountains, which add several highlights to the whole advertisement.
"Boss, do you really want to advertise on CCTV?" Yang Yuanhang felt that his heart was dripping blood when he thought of CCTV's advertising costs.
The price of a 15-second advertisement is 2oooo yuan after the "Morning News of the World" column, and the price of the time period after the "Evening News" column is 4oooo, which means that Jinghu Company has to pay 60,000 yuan for the broadcast of advertisements twice a day. Moreover, this package is based on one month, and Jinghu Company needs to pay a one-time payment of 18o yuan to CCTV's advertising agency! The cost of the night period of the economic channel is a little lower, and the 6o second advertisement only costs 10,000 yuan, but the ratings at this time are very low.
There is no way, CCTV is in the pyramid of domestic media, and it has always been strong, and small enterprises like Jinghu Company can only get such sporadic advertising packages. Like prime time, the prime time before and after "News Network", Jinghu Company has no way to get it even if it has money.
In contrast, the advertising price of Yunnan Satellite TV is much cheaper. The advertising price of 3o seconds in prime time is less than 10,000 yuan, and the advertising space of the other two periods is also included, and it only takes 3o yuan a month to get it.
Since the establishment of Jinghu Company, there has been no shadow of any income, and Yang Yuanhang has paid nearly 100 million yuan from the account, and the construction of scenic spots, hotel construction, decoration projects, and employee salaries are like flowing water. Now, in order to welcome the official opening of the Jinghu Scenic Area, Xiao Feng decided to place advertisements on TV, Internet and print media for two months, with a total budget of 5oo yuan!
"I can't bear the child, I can't catch the wolf!" Xiao Feng smiled, waved his hand and said: "Relying on the weak influence of the Tianya Forum and the official website, it is very difficult to enhance the popularity of the Jinghu Scenic Area!
It is no longer the era of 'wine is not afraid of deep alleys', and good products also need large-scale publicity to be brilliant. Especially in an industry like tourist attractions, the popularity of scenic spots is very important, and it will affect the judgment and choice of tourists in a certain way.
Since entering the tourism industry, Xiao Feng has made a detailed analysis of the traces of several hot scenic spots in China, and now these scenic spots are not only blessed with their own unique conditions, but also appropriate publicity and even hype. This point is vividly displayed in popular scenic spots such as Yaozhou Ancient City, Ancient Pottery Ancient City, and Firebird Ancient City.
Advertising in the major media was just the first step in the self-promotion of the Jinghu Scenic Area, and in the following time, Xiao Feng and the management of the Jinghu Company formulated a strict plan to strive to make the Ginkgo Village and the Jinghu Scenic Area famous in a short period of time.
In addition to advertising, Xiao Feng also privately sponsored some funds from the Yunnan Newspaper Group, allowing their reporters to write some advertorials to promote the Jinghu Scenic Area from other angles.
With a two-pronged approach, the effect should be good!
Xiao Feng, as the boss, has already made the final decision, and Yang Yuanhang, as the general manager of Jinghu Company, will naturally go all out to handle things well.
After Yang Yuanhang handed over the daily management of the company to Li Jianqiang, the deputy manager, he took his assistant and the company's legal representative to Chuncheng first, negotiated the conditions of cooperation with Yunnan Satellite TV, Yunnan Daily and Chuncheng Evening News, and took a direct flight to the imperial capital after winning the affairs of the southern Yunnan region.
Because the Jinghu company has sufficient funds, the company responsible for acting as an agent for CCTV advertising soon got the advertising package for the Jinghu company, and from January 15, 2oo9, the publicity and advertising of the Jinghu Scenic Area will appear in front of the people of the whole country.
When the agreement was signed, Yang Yuanhang couldn't help but feel a sense of pride in his heart, he was in the dilemma of being unemployed half a year ago, but now the company he works for has to make its own voice across the country.
This qiē is like a dream!