Of course, surface work still needs to be done.

Use pirated copyright infringement to do a wave of publicity, make "Hong Kong Embarrassment" the victim party, and continue to expand its influence.

The propaganda department found all kinds of big Vs to help write soft articles, and broke the news of the 'behind-the-scenes story' of "Hong Kong Embarrassment" from project initiation to filming, Xu Zheng made various sacrifices, and of course, at the end, he must add a sentence of 'support the genuine!'

Propaganda is such a thing, boasting big!

For example, the production cost of "Hong Kong Embarrassment" was originally less than 50 million, but in the mouths of these big Vs, the investment in "Hong Kong Embarrassment" has even been blown to 200 million!

What did Xu Zheng say with the crew to Hong Kong for filming and the like, insisting on high-temperature work, in short, how hard and how to come.

Shen Lin read these advertorials, and almost didn't laugh at, damn it, just the patch advertisement, it is guaranteed to return to the capital, and it has invested more than 200 million, and if you know a little bit about it, you can see that you are bragging, let's play with eggs!

But the audience believes it.

So, on September 28th and 29th, "Hong Kong Embarrassment" reported 600 million and 800 million, successfully pushing the cumulative box office to 1 billion!

Then on September 30, the National Day file was officially opened.

"Nine-Story Demon Tower", "Rescue Mr. Wu" and "Charlotte's Troubles" are all reported in a concentrated manner.

……

Lay's started by knowing 'Huijin Pear Fang', as for what 'Huijin Pear Fang' is, everyone can make up for it by themselves.

No matter how awesome the light is, he is only a private enterprise.

Silence is the best choice!

But the movie thing, you still rely on your ability to speak, you blow the sky so much, say that there is nothing in the sky and no earth, there is no use, the audience has eyes, they will distinguish the truth from the fake!

For example, when "Wuji" was released, Chen Kaige made a bold statement that "within five years, no one will understand "Wuji"" - I guess he didn't understand it himself!

This time, the National Day file started the first shot, and the most concerned is undoubtedly "Ghost Blowing Lantern: Nine-Story Demon Tower"

"Ghost Blowing the Lantern" is definitely a super IP, and the original fans are all over the country, who is the director of Lu Chuan?

The director of "Ke Ho Xili", the director of "Nanning Nanjing", the fifth director in China with a box office of over 100 million!

Relying on a bunch of original fans, on the day of the launch of "Nine-Story Demon Tower", the box office reported 1.6 billion!

Many people shouted that this is another work with a box office of more than one billion.

Then, it was embarrassing and full of bad reviews.

"Refund!"

"It's really bad! Qing changed its name to the Nine-Story Fuchun Demon Tower!"

"A piece of!"

"I thought that after "The King's Feast", Lu Chuan could learn to be smarter, and he was still like a bird, so don't watch "Nine-Story Demon Tower", it can make you doubt your IQ, and then doubt your life. ”

The audience's evaluation is very objective!

Because Lu Chuan made "Ghost Blowing Lantern: Nine-Story Demon Tower" completely into another story, a very bad story!

Tell the truth, when it comes to storytelling, how many people in China can compare with online writers?

The code word is updated every day, and if it looks good, someone spends money to subscribe, and if it doesn't look good, it will be abandoned directly.

Tens of thousands of online texts are updated at the same time every day.

Authors who fought hard in such a bloody and cruel environment, the ability to tell a good story is almost instinctive.

"Ghost Blowing the Lantern" is sought after by tens of millions of netizens, it must be that the story is told well, you honestly visualize other people's good stories, as long as it is restored to sixty percent, it is a movie story that is good enough.

You have to die yourself!

The most taboo thing in commercial movies is excessive authorship, and Lu Chuan transformed "Nine-Story Demon Tower" into his fantasy of science fiction films!

……

There is a total of two stones in the world, and Lu Chuan has eight buckets!

Lu Chuan became famous at a young age, and his father Lu Tianming, the writer who was scolded by Han Shao, and his aunt Lu Xing'er are all famous writers, which can be said to have a family history.

The first film was "Looking for a Gun", which cooperated with Jiang Wen and had a very good box office and reputation, and was also selected for the competition unit of the Venice Film Festival.

Lu Chuan's self-positioning has always been an art director who wants to follow the direction of a master.

He is proud and noble in his bones, likes the sense of epic, the times and the sense of ritual, likes the depth of human nature, and likes those grand propositions and words.

"The King's Feast", he defined it like this: "The King's Feast" is not a Hongmen banquet, he is talking about the fate of an era, the fate of a group of people, it is not a meal at all...

For "Nine-Story Demon Tower", he thought like this: I happened to be writing a film at that time, about people from another planet invading the earth and lurking among human beings. At that time, it felt like it was buttoned up all at once, and some of the things in it were very close. I'm thinking that if you want to make science fiction films and disaster movies in China, you must combine them very closely with contemporary China, so that the audience will have a sense of substitution.

So according to Lu Chuan's preferences, it is unlikely that Ben will be interested in such a theme as "Ghost Blowing the Lamp".

His father Lu Tianming himself is a writer who writes serious themes, and Lu Chuan himself is also a screenwriter, and his writing is not bad, so you can imagine his attitude towards the Internet of "ghost blowing the lamp".

From beginning to end, Lu Chuan's treatment of the subject matter is condescending, I am willing to use your theme, it is already a great honor and a reminder, do you still want to respect the original work?

Are you kidding me?

"Because I don't think this movie actually has anything to do with him (Tianxia Ba Sing), so I don't feel any grievances. In fact, I think that when an IP enters the film world, it is a creation of the filmmaker, and I don't think any book can guarantee that the movie will sell well. ”

"And I think that no matter how Ba Sing gets rid of his relationship with us, I believe that whether it is Wu Ershan or Lu Chuan, our adaptation and creation of this movie, this IP, and our entry into this book will help the reputation of this book to become bigger and bigger, not smaller and smaller. So objectively, he should thank us. ”

The above are Lu Chuan's original words in an interview, and the words are quite thoughtful and tactful, but the basic gist is that I don't have to play according to the original book when I bought the original, but you have to thank me anyway.

From the beginning, they didn't plan to follow the original book.

But if you're making another movie under the banner of 'ghost blowing the lamp', it's not good!

Especially the publicity department of Lay's, at the beginning, the movie was called "Ghost Blowing the Lantern: Nine-Story Demon Tower"; then the poster made the three words "Ghost Blowing the Lantern" smaller, highlighting the four words "Nine-Story Demon Tower"; in the end, it was simply called "Nine-Story Demon Tower"!

It's so shameless!

Since you want to use a super IP like "Ghost Blowing the Lantern", then you can honestly use it and accept all the criticisms of fans, which is the most basic mind.

Circle people in, and then say, 'I'm a brand new story, so don't compare it to the original!'

Why is a movie that has nothing to do with "Ghost Blowing the Lantern" changed from "Ghost Blowing the Lantern"?

can go to the theater to watch the movie, who do you think is going to your Lu Chuan?

What else to say, "I remember when we took "Nine-Story Demon Tower" to the theater, young audiences in third- and fourth-tier cities really liked it, which is why although we seem to have a reputation in first-tier cities, hehe, conquered, but it doesn't have much impact on our box office." ”

He always believed that the bad reviews of his films were organized and premeditated by competitors to splash dirty water on him.

But he didn't think about it, the bad reviews are overwhelming, but there are very few people who speak well for him, is there really a problem with his own works or creative attitude?

During the National Day file, "Nine-Story Demon Tower" won nearly 500 million box office - the same as "Three Lives and Three Worlds"!