Chapter Seventy-Eight: Tearing on the Table
Lay's has always had a good relationship with light.
Zhang Zhao, the CEO of Lay's, was originally the CEO of Light Pictures;
In 2011, he left Guangguang and founded Lay's Pictures, serving as CEO and executive director.
There is such a relationship, Wang Changtian naturally has a good relationship with Lay's.
But what happened in 2013 and 2014 made it impossible for the two companies to maintain the most basic harmony that they had before.
After all, it's normal for movies to bump gears!
In 2013, the light "Fuji Detective" played against Lay's "Small Times", and won the Lay's in terms of Lay's;
In 2014, the light "You at the Table" played against Lay's "Frozen Man", and the light won;
In May this year, Guangguang took a 20 million cost "Left Ear" against nearly 100 million cost "Why Sheng Xiaomo", which is not a heavyweight at all!
As a result, "Left Ear" won the first battle, and in the state of sluggish reputation of "Why Sheng Xiaomo", it turned over and achieved a dark horse counterattack.
Three movies in a row hit the schedule, and the light won twice, and this time "Hong Kong" hit "Nine-Story Demon Tower"
The former is the 'Embarrassment' series, with its own fans, "Nine-Story Demon Tower" was originally an adaptation of the original work of "Ghost Blowing the Lantern", but Lu Chuan is too stupid, he doesn't use a good original work, and the shooting is nondescript, Zhang Zhao can see at a glance that this thing is not the opponent of "Hong Kong Embarrassment" at all, what should I do?
It's obviously not okay to smear the opponent, because your own side is also swaying with half a bottle of water, so let's come to the hard, directly draw the salary from the bottom of the kettle, and release the pirated version!
……
Originally, Wang Changtian was just guessing, and there was no real evidence.
As a result, the next day, Lay's announced directly on its official website, 'I'm sorry that our employee spread piracy, but the employee has been dismissed.' ’
"I really didn't expect Lay's to dare to do this!"
Looking at the frontal tearing that had been placed on the table, Wang Changtian was so angry that he almost vomited blood!
was originally just a cautious worry, but it was suddenly put under the sun, and everyone knew that "Hong Kong" had already been released in a high-definition version.
Rather than apologizing sincerely, it is better to make it clear that he came to dismantle the stage, and Lay's is such a move, just because the publisher of "Hong Kong" is Guangguang.
"Hehe, Zhang Zhao thinks he understands the market, but he obviously forgot that the current Chinese market is no longer the market he knew back then!"
Shen Lin looked coldly at the statement announcement on the computer, only to feel that there was a fire in his chest!
This trick is too ruthless!
"They made it clear that they just wanted to pull "Hong Kong" into the water!"
"Hehe, how to deal with the piracy of "Hong Kong Embarrassment"?"
Shen Lin is most concerned about how to deal with piracy.
"We have called the police, and let the slag wave block the keyword, Weibo circulation is no longer possible, but there is still a circle of friends in the post bar, I really can't help it!"
"Arrange for people to keep an eye on it 24 hours a day, and once they find it, delete it immediately. ”
“… Does it work?"
"You have to do it if it's useless!"
The biggest feature of the Internet is the degree of freedom and sharing, once there is a 'good thing' on the Internet, its spread speed is absolutely unattainable!
Internet infringement has been emerging!
……
In other words, the reason why Lay's resents the light so much, in addition to the suppression of the movie box office, there are two reasons, one is the copyright incident of "Ghost Blowing the Lantern", and the other is the copyright incident of "Why Sheng Xiaomo".
The incident of "Ghost Blowing the Lantern" began in early 2014, when Light and Lay's announced the start of filming "Ghost Blowing the Lamp" at the same time, and the last four parts of the light shoot were set, and the director Wu Ershan starred in Huang Bo and others, and decided to release it in December 2015, while Lay's filmed the first four films, director Lu Chuan, actors and schedules are undecided.
Director Lu Chuan's work will be released on September 30, 2015.
The reason why Lay's dares to be so dangerous is really helpless!
In 2015, Lay's was very hard!
"Taiping Wheel" continues to drag the hindquarters of Lay's, and the box office of more than 40 million in the lower part is not even a drift in this market of more than 100 million yuan, and the box office of "Why Sheng Xiaomo" is more than 300 million, I am afraid that it will only earn back a cost, and even the co-produced "Gorgeous Office Workers", with an investment of nearly 100 million yuan, only exchanged for a box office of more than 40 million, which is really bleak.
Originally, I was expecting "Small Times 4" to make a lot of money, but I didn't expect to kill "The Return of the Great Sage", "Monster Hunt" and "Pancake Man" halfway, and directly exploded "Little Times 4" and there was no scum left!
Now they can only look forward to this super IP "Ghost Blowing the Lamp", which is their last hope this year.
What's more, if the "Nine-Story Demon Tower" is smashed this time, it will be the opponent's "Dragon Hunting" directly.
However, things are not so satisfactory, the trial screening of "Nine-Story Demon Tower", even if a few big V's advertorials are arranged, the bad reputation is still coming.
This kind of word-of-mouth was even more overwhelming after the screening on September 27.
Obviously, "Nine-Story Demon Tower" is going to collapse!
This is a must, Lu Chuan himself is an exaggerated director.
"Ke Ho Xili" and "Nanjing Nanjing" took advantage of the subject matter, and the original "King's Feast" was PK "The Legend of the Hongmen Banquet", if it weren't for the latter, it would have been too bad, it is estimated that Lu Chuan would have already appeared in its original form.
This time it's different, "Nine-Story Demon Tower" is the first to be released, waiting for "Dragon Quest" to be listed, hehe, the contrast is stark!
……
"I don't want to say righteous words, the harm of piracy is estimated to be known to all practitioners, this is a disaster for the entire industry!"
Xu Zheng took the lead in speaking out on Weibo.
Hey, Xu Guangtou has a set of money, and he is also a good man in group skins and nightclubs, but when it comes to scaring people, Xu Guangtou is more than a star and a half short of Shen Lin.
"The actions of some friends have affected the normal order of the industry, in order to attack the opponent, they actually made such a despicable act, and it is really not a family that does not enter the door!"
respectively @ Le Shi Guanwei and Lu Chuan!
Leshi Guanwei once again solemnly declared, "I apologize deeply for the behavior of our employees, such as Director Xu Zheng and Guangguang Media, but what he does does not represent our company, so, Director Shen, please retract your remarks!"
As for Lu Chuan, it is estimated that he is busy with publicity, and he is still telling the 'story behind the nine-story demon tower' in various ways, but he has no time to reply to Shen Lin.
"Hehe, is it intentional or not, we know in our hearts that there will always be times when we meet! Also, do you really think that we can't find out the source of piracy? There are several secret keys for cinemas all over the country, and there are fewer cinemas in Beijing, so don't force us to publish it and warn certain companies that eating goodbye is too ugly, and some people will not be able to see it!"
"Boss, who is it?"
"Upstairs, are you stupid, you made it clear that you did it!"
"Call the police and arrest them!"
"Lay's is really rubbish, look at the movies they produced "Little Times" and "Taiping Wheel"..."
Shen Linzheng was very happy, and netizens were also watching it, and suddenly, Wang Changtian called him over and asked him to stop.
"Why?"
“… There's a big leader standing behind Lay's, and they're talking!"
“… Alright!"
It's really speechless, once you rise to the power level, you don't have to play.
"So what now? Let piracy sweep the Internet?"
"No, the boss promised that I would immediately clean up all the sources of piracy, so forget it this time. ”