【Chapter 183】 Food darling
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After some fierce competition, the restaurants finally signed a supply agreement with Xiaojia Farm for hairy crabs, laying a better foundation for the next stage of operation.
Of course, all the restaurants are not very satisfied, especially the customers in Haizhou, they are still unsatisfied, after all, the yield of Xiaojia Farm is too low, and once everyone divides it, there will be only three melons and two dates left. What's more, Xiaojia Farm also set aside a quarter of its share and handed it over to 'Jinghu Agricultural Products' for retail, which made these restaurant representatives extremely dissatisfied.
Needless to say, the senior management of Xiaojia Farm has made a statement, and the representatives of various restaurants have spoken out asking Xiaojia Farm to expand the scale of breeding, as long as the existing quality can be maintained, the purchase volume will not be reduced next year.
In this regard, Xiaojia Farm naturally has no objections, anyway, there are still a lot of waters inside the farm, and it is not a problem to increase the breeding area of hairy crabs. Besides, the benefits of hairy crabs are so good, Xiao Family Farm will naturally not give up this project lightly.
After a period of noise, the hairy crab ordering meeting of Xiaojia Farm finally ended successfully, and the representatives of each restaurant couldn't wait to bring the first batch of products and return to the restaurant to test the water!
The wealthy Haizhou high-end restaurant didn't have the heart to wait for the road transportation of the express company at all, and directly packed the hairy crabs and returned them to Haizhou by air, which made the turtles of Xiaojia Farm stunned!
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After Fang Tianpu returned to Haizhou, he immediately made a special feature called "The Best Hairy Crab" based on the materials collected during his trip to Ginkgo Village, which was broadcast on Haizhou Radio during prime time.
Over the years, Fang Tianpu has become an authority in the Haizhou food circle with his professional comments and pertinent recommendations. Both ordinary citizens and professionals rely on his recommendations. And his "Haizhou Cuisine" has also become the most listened to program in the same time period. In the evening when there is often congestion, the drivers like to listen to Fang Tianpu's slightly Haizhou accent Mandarin to recommend a variety of food!
No, at half past six on this day, many car owners who were on their way home from work turned on the radio, locked the channel of Haizhou Radio, and listened to "Haizhou Food" hosted by Fang Tianpu!
"Good afternoon, listeners!"
Fang Tianpu's magnetic voice on the radio has entered the 21st century. He has become an iconic element of Haizhou Radio.
Fang Tianpu, who is not from a professional class, is actually not standard in Mandarin, but his voice with a slight Haizhou accent has won the recognition of local listeners in Haizhou, and there are many fans, which makes many anchors from professional classes cry and laugh.
Of course, in addition to the characteristics of the voice, Fang Tianpu's show is humorous and fun. The enrichment of the inner species is the fundamental reason for his popularity.
"September and October of the lunar calendar every year is the season when a large number of hairy crabs are on the market, and it is also the best time for our Haizhou people to taste food! Recently, many citizens have begun to feast, and even some citizens drive to Yangcheng Lake to taste the original hairy crabs, today our program will talk about hairy crabs! ”
Fang Tianpu's show rarely goes around and around. It is often a point-to-point question, which is also an important reason why many citizens like to listen.
In the past few days, Lao Fang was fortunate to go to a hairy crab breeding base with the executive chefs of dozens of high-end restaurants in Haizhou, and tasted the hairy crabs produced there, which was deeply memorable! In the memory of the old side. I've never eaten a hairy crab so big and delicious! ”
In Fang Tianpu's program. He has infinite respect for the hairy crabs he ate at Xiao's farm, after all, the quality of these hairy crabs can afford this reputation.
"Although Northwest Yunnan is not a traditional hairy crab production area, adhering to the consistent high quality of Xiaojia Farm, these hairy crabs that live in the snowmelt waters of the snow-capped mountains and have not been polluted by industrial pollution and hormone feed are top-notch delicacies!"
Under Fang Tianpu's recommendation, the citizens of Haizhou who were listening to the program couldn't wait to go to the restaurant immediately to taste this rare delicacy praised by Fang Tianpu. In the past Fang Tianpu's recommendations, there are very few fake and shoddy products that are not veritable, and Fang Tianpu has become the food vane of Haizhou citizens.
Therefore, when he highly admired the hairy crabs of Xiao's farm, the vast majority of the audience chose to believe and support as always!
In fact, in the past three months, Xiaojia Farm has become a familiar name to many citizens and food lovers in Haizhou.
Whether it is in the popular 'Jinghu Agriculture' and 'Colorful Fruits' in Haizhou, or on the menus of major restaurants in Haizhou, it is specially indicated that some delicious ingredients come from Xiaojia Farm in Yaozhou.
In the hearts of many Haizhou people, Xiaojia Farm is a very magical place, it is far away from the hustle and bustle of the city, located in the depths of the Biluo Snow Mountain, and can produce a variety of green and delicious ingredients. Even many Haizhou people will take a plane to Yaozhou during the holidays to see for themselves what kind of environment those top ingredients are produced.
According to the statistics of the Tourist Reception Center of Jinghu Company, since the second half of this year, the number of tourists from Haizhou has accounted for 1o% of the total number of tourists in Jinghu Scenic Area, which is a very high proportion. To this end, Jinghu Company has specially increased its advertising efforts in the Haizhou area, and the cooperative restaurants of Jinghu Agricultural Products and Xiaojia Farm have also highlighted the relationship between Xiaojia Farm and Jinghu Scenic Area, so as to attract tourists.
I have to say that today's Haizhou has become the best market in the Jinghu system!
Just when Fang Tianpu's program was introducing the top hairy crabs of Xiaojia Farm, the partners of Xiaojia Farm also took the opportunity to launch various hairy crab packages to seize the powerful sales opportunity.
Attentive citizens soon appeared, and at the door of these restaurants were placed Jinghu hairy crabs with teeth and claws, huge size, and energetic tables, so that the first impression of the citizens was very good!
Judging from the appearance, the Jinghu hairy crab is the same as the Yangcheng Lake hairy crab, both of which are purebred Chinese mitten crabs, and there is no difference in species.
The size of the Jinghu hairy crab is much larger than the product produced in Yangcheng Lake, and the smallest female crab weighs about 3oo grams, which is equivalent to twice that of ordinary hairy crabs! As for those hairy crabs that weigh more than 5oo grams and are like big bowls, they make everyone stunned!
Such an attractive appearance, size, coupled with the high quality that Xiaojia Farm has always presented, and the reputation of these restaurants based on Haizhou for decades, attract citizens to continue to flock to these restaurants to taste this legendary top hairy crab!
Although the price of the restaurant is not low, the smallest grade of hairy crabs are sold for 12o yuan, and the most expensive 5oo gram hairy crab is priced at 4oo yuan, which still can't stop the enthusiasm of diners.
For gourmets, price is not a key factor in their pursuit of food, and even if these restaurants offer sky-high prices, they are willing to hemorrhage to order.
Facts have proved that the taste of these Jinghu hairy crabs is far more delicious than the hairy crabs in Yangcheng Lake, and the size is larger, which makes diners realize that Fang Tianpu really didn't talk big!
Compared with the humble conditions of on-site cooking at Xiaojia Farm, these high-end restaurants in Haizhou naturally have higher experience and technology in making zuò hairy crabs, and the taste of the cooked hairy crabs has been improved by more than one grade, which makes diners swallow their tongues.
As soon as the news spread, the delicious name of Jinghu hairy crab suddenly spread widely in the circle of Haizhou food lovers, and most of Haizhou began to become popular with this grade hairy crab.
It's a pity that due to limited production, each restaurant does not get much share, so it has to be restricted, but this measure has provoked the madness of diners, and people are queuing up every day for hairy crabs from Jinghu.
In just a few days, the Jinghu hairy crab from northwest Yunnan has successfully become the brightest star of the Haizhou hairy crab season and has become synonymous with top hairy crabs. Due to the limited supply of each restaurant, those who can book Jinghu hairy crabs are also quite face-saving in front of relatives, friends or bosses and colleagues, and the small hairy crabs reflect some of the sophistication of Haizhou people.
Just when many restaurants were in the limelight with Jinghu hairy crabs, the shelves of the flagship store of 'Jinghu Agriculture' were also quietly placed on the shelves of Jinghu hairy crabs and began to supply them to the public.
This time, after removing the orders of various restaurants, Xiao Tao left a share of 2o million in Jinghu Agricultural Products, although this is only a drop in the bucket in the huge Haizhou market, but it is also a way to enhance the comprehensive competitiveness of 'Jinghu Agricultural Products'.
The business scope of 'Jinghu Agriculture' has grown from a small number of varieties of vegetables, fruits, and meat products to a scale that now covers aquatic products, poultry, eggs, and other varieties, which is equivalent to a small agricultural market.
Now, customers of Gyeongho Farm can buy not only fresh meat such as beef and pork, but also refrigerated ingredients such as poultry and seafood. Although these products are not slaughtered on site, but are slaughtered in the field, transported and stored in the cold field, they still maintain enough deliciousness to be liked by guests.
After several months of operation, the flagship store of 'Jinghu Agricultural Products' has gained a firm foothold in the center of Haizhou, with a daily turnover of 12-150,000 yuan and a monthly income of about 4oo yuan. Tens of thousands of members have become an important foundation for the survival of the 'Jinghu Agriculture' flagship store, and more than 80% of the store's turnover comes from these customers!
This time, he finally got a share of 2o thousand Jinghu hairy crabs, and Benjamin naturally wanted to take the initiative to lean towards the members, so he immediately made corresponding purchase restrictions after the arrival of the goods.
Only members can purchase the Jinghu hairy crabs from Jinghu Agriculture, and each membership card is limited to 2o, which is to prevent people from reselling Jinghu hairy crabs.
In addition, Benjamin also made a series of regulations, in order to use these 20,000 hairy crabs to enhance the reputation of 'Jinghu Agriculture' and better gain a foothold in the Haizhou market!
In the crisp autumn of September, Jinghu hairy crab has become a big darling in Haizhou's food circle!
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