Out of the commissary, Ma Xiaodong came directly to the furniture city, picked and selected, spent more than 300,000 yuan, to complete the furniture at home, this is still because the furniture is cheap in this era, if it is placed in the time when Ma Xiaodong crossed, add a zero is almost, choose the furniture, pay the deposit, because it is a rare big customer, do not have to worry about it at that time, directly help with the distribution and installation. Pen, fun, pavilion www. biquge。 info

Out of the furniture city, Ma Xiaodong went to the home appliance mall again, and spent hundreds of thousands, and spent more than one million in one morning, Ma Xiaodong knew that if his mother knew, he would definitely have a nagging. After buying things, Ma Xiaodong returned to the company, just in time for his father Ma Hongguo to come back from running business. As soon as he saw Ma Xiaodong, he hurriedly pulled into a conference room where no one was around.

"Son, I heard Mr. Li say that you want to invest another 20 million? Where did you get the money?" 20 million, such a large amount, scared Ma Hongguo at that time, how much money he had, he still didn't know? It can be said that many of the family funds have been invested in the winery, and this suddenly 20 million yuan has appeared, so it is strange not to be surprised.

Ma Xiaodong's loan can be hidden from his mother, but there is no way to hide it from his father, no way, who made him now under the age of eighteen and has no capacity for civil liability.

"You mean, you took out another loan of 25 million?" Ma Hongguo looked at his son with complicated eyes, feeling that this child was really a cheat, and he had pulled tens of millions of debts to his son, if this was not done well, let alone a lifetime, it would not be able to be repaid in a few lifetimes.

Looking at his father's expression, Ma Xiaodong also knew what he was thinking, so he hurriedly smiled and comforted: "Dad, don't worry, as long as our winery can operate smoothly, with 20 million, we can speed up the occupation of the market, and within a year, we can earn all this money back." It is guaranteed that the loan of 20 million can be easily repaid, and besides, even if there is no way to pay it off, it is a big deal to give the winery to the bank, we have started from scratch, and it is not a big deal. ”

Ma Hongguo thought about it, it was the same thing, during this period of time, he also learned a lot with Li Guodong, and he also broadened some horizons and understood the importance of occupying the market, so he turned his heart and nodded fiercely.

"Okay, let's get out, just like what I said on TV, if you don't succeed, you will become a benevolent, and I will go back on Monday and go through the loan procedures. He can also understand that in these years, those who are bold and hungry are worried, just like his son said, there is nothing great if he fails, even if he loses everything, the family now has a house and a car, and several other industries, which is enough for his son to make a comeback.

After the two talked about the loan, Ma Xiaodong asked his father about the business in the past two days, and when he talked about this, Ma Hongguo couldn't help but grin happily.

"Haha, son, you think the idea of this event is really good, the owners of those shops and restaurants, originally dispensable to our wine, can be purchased or not, but as soon as I heard that we have prizes in this wine, there are other gifts to give, posters also have gifts, one by one more and more into the point, of course, there are also not purchased, but with me with the business of the Xiao Su said, this is a normal situation, after all, we are a new product, has not been tested by the market, and there are no loyal old users, as long as you run a few more times, you can take it down when the time comes。 ”

Ma Xiaodong listened and nodded, " We are now the first step to sell to retailers, it seems that it is still relatively successful, but this is not the key, the most critical is how to sell the wine to the hands of the final consumer, advertising, so that our wine has enough popularity, give retailers high rebates, stimulate their sales enthusiasm, these are secondary means, the most important thing, or to see how the quality of our things is, but the old Zhang's wine in our town for so many years, has been a good reputation, has been tested by the market, I believe it will be able to get the consumer's like。 ”

A bunch of sales methods have been used, and advertising has been overwhelming, which can only make people buy a bottle, the most fast-moving consumer goods, whether they can stick to it in the end, or whether the quality of the product is passable, and the marketing strategy, and the correct product market positioning.

As an old wine worm, Ma Hongguo knows a lot about the taste of wine, and when it comes to his own family, it is definitely spitting and gushing, and his face is full of pride.

"I'll tell you son, other your dad I don't understand it, but when it comes to which wine is good or not, then your dad and I definitely don't accept anyone, just our wine, definitely not much worse than the thousands of Maotai you bought for the New Year, of course, if it is better than the other people's that, it is our bragging, but the difference is limited, as long as you drink our wine, you are definitely not afraid of no repeat customers. ”

Ma Xiaodong listened to his father's words and nodded, although he couldn't drink which one was good or not, but he knew that most of the liquor on the market was mixed with alcohol, the simplest truth, in the history of liquor, thousands of years of water was mixed with water, and there was no one who sold wine that did not mix water with wine.

In the past, people may not have been able to do it, but now people have it, and some profiteers and even alcohol use cheap industrial alcohol, so in recent years, there have always been some reports and rumors that drinking fake wine has led to blindness or death.

And this wine is mixed with alcohol, the taste is not right, it is definitely not as mellow as the original puree wine, and there is a strange smell, what should I do? It's okay, there is a way, that is, add various chemical additives to cover up the bad taste, or directly increase the fragrance.

Just like those street food later, you can ask about the fragrance from afar, and it tastes delicious, but everyone doesn't know that those things are the result of dozens of additives and seasonings. (Looks like a great secret has been revealed)

Add so many things, even if it is covered up well, but there is no way to restore the original taste, for some old foodies always say, as long as you taste it, you will know that your thing is not authentic.

And the wine from Ma Xiaodong's distillery, from the raw materials to the formula, is definitely the most primitive craftsmanship, that is, the so-called pure grain wine, this pure grain wine, even if there is no secret recipe of the old Zhang family, the taste brewed is also a clear spring in the market where various alcohol additives are rampant, not to mention the formula of the old Zhang family, so the taste is definitely unique.

If you want to talk about the current consumer market, it is definitely a cow ghost snake god, all kinds of things, all kinds of strange things, like what is known as a few old turtles to refine a drop of 'Chinese old turtle essence', 'life eighteen' and 'brain gold' are more than one by one, but one is more popular than the other.

Ma Xiaodong doesn't believe it, those things that know that they are deceitful with a little IQ, their overwhelming advertising, coupled with obvious deception, is no, it is a means of an era higher than the sales strategy, and it will not be successful.