Red Bull Group is now quite famous in the world, born in the hands of a few Chinese in Thailand, and dumped in various regions of the world.

The group's global headquarters is at Foch in Austria, while the headquarters of Red Bull moved from Shenchuan to Yanjing in 1998.

A few years ago, Huaxia Red Bull was definitely the largest foreign-invested company.

Now, Li Feiteng's Google consortium is the first foreign-funded company in China.

The chairman and founder of the global Red Bull Group is named Xu Shubiao, who is known as Thailand's beverage king.

And Huaxia's Red Bull Group, the chairman is Yan Bin.

Many people can't tell the relationship and difference between the three Red Bulls, Thai Red Bull, European Red Bull, and Chinese Red Bull.

In fact, after Li Feiteng's investigation, the relationship between the three Red Bulls is similar to the current relationship between Wang Laoji and Jia Duobao.

However, in 1985, Dietlich Mateschitz, an Austrian businessman who worked for Procter & Gamble's Asia branch, decided to buy the formula and trademark rights of this product and sell it to markets outside Asia.

In 1986, he founded Red Bull GmbH in Austria and improved the recipe of Red Bull drinks to include carbonic acid and turned them into a sparkling drink for sale in Austria.

The same is true of Yan Bin's Huaxia Red Bull.

The three Red Bulls are different in terms of formula and market targeting.

Red Bull Europe is world-famous for its sports drink, and its sales are booming.

But the formula of European Red Bull is simply a poison/product in China. It simply can't pass the entry inspection and review of the Ministry of Health.

After Yan Bin bought the formula and brand management rights. Tong Guò improved the recipe. It is produced in Huaxia.

The relationship between the three is the sharing of brand management rights, as for the equity of the three, it can be said that there is no connection at all, all of them are different companies operating independently, but the name is the same.

Li Feiteng's investigation is so clear, he is also estimating the total value of Huaxia Red Bull.

According to the company's market intelligence investigation, Yan Bin's Red Bull Company. At present, there is only one production base in Hainan Province, with an investment value of 32 million US dollars, and the annual production can reach 200 million cans.

At this time, Red Bull, whether it is the production base, or the cooperation and management of sales channels, are in the early stage of development and development, in the Chinese market, although it has opened a certain market with sports functional vitamin drinks, but this year 2001. Red Bull's annual sales are only 20 million listens, compared to the Wanglaoji herbal tea drink invested by Li Feiteng. In just one year, Red Bull still has a long way to go in terms of creating a sales myth of 80 million listeners.

However, the market targeted by Red Bull is not the same type as herbal tea.

No matter how popular herbal tea is, as long as Red Bull continues to do it and spends money to develop the market, it will still be successful.

Li Feiteng took a fancy to the market of Red Bull beverages, he sat in the car, turned to the last item of the investigation information, and saw that Huaxia Red Bull had raised 50 million US dollars from foreign private organizations to open a new production base in Yanjing, and he already had some answers in his heart.

However, although he had already foreseen the outcome of this negotiation, it did not prevent Li Feiteng from meeting Yan Bin, a very famous Thai Chinese businessman in the rich circle of Yanjing.

Huabin Building is located here in Jianguomen, Chaoyang District.

After the car stopped, Li Feiteng looked at the unfinished building that had been completed, under the transformation of Yan Bin, it looked very grand and spectacular, both in terms of the appearance of the building and the use of building materials, it was very modern.

With this building alone, it can be seen that Yan Bin, a businessman, has the ability and strength in the shopping mall, including his ambition, which cannot be underestimated.

Although he didn't let Yan Bin bring someone out to greet him, when the car arrived, Yan Bin immediately took a dozen or so senior managers of the company and strode out of it.

When Li Feiteng arrived at the door, he happened to meet Yan Bin and others who were coming to him.

Although it was the first time for the two parties to meet, they both knew each other's appearances, and besides, both of them were at the forefront, there was no doubt that Li Feiteng stretched out his hand first and smiled: "Mr. Yan, look up for a long time!"

"Where, where and where, when I see Mr. Li, Yan Mou and I am flattered!" Although Yan Bin saw Li Feiteng for the first time, his face did not show too much surprise and amazement, because there are too many myths and legends about Li Feiteng, everyone has been brainwashed, and his youth is already a symbol.

Of course, it is also because Yan Bin has dealt with the first lady Gao Yuanyuan, and they are used to the young man in front of him having a very young, but very powerful wife, just the temperament of the first lady, and the assets she has now, are dozens of times that of Yan Bin, and Li Feiteng, I am afraid that it is hundreds of times his wealth.

After Yan Bin shook hands, he hurriedly smiled sideways and said, "Mr. Li, please, please." ”

"Please. Li Feiteng nodded.

The group chatted as they walked inside.

Yan Bin also said tentatively: "Mr. Li just returned from Tokyo and came to see me, which really made me a little flustered!"

"How could Mr. Yan say that, many of my friends have talked to me about Mr. Yan, everyone is not an outsider, don't be surprised, I'm just here to chat casually, just talk casually!" Li Feiteng smiled and sloppy, anyway, he didn't have so much determination.

The acquisition of Red Bull Group is not a cost-effective thing, at most it is a stable investment that can protect the capital, and may be able to make a lot of money in the future, but it is more ideal than developing a new, similar beverage brand and then using it to defeat Red Bull.

However, Li Feiteng doesn't have a clue yet, and he is ready to chat with Yan Bin to see if there are any results.

When he walked to the conference room, Li Feiteng stopped and smiled at Yan Bin: "I think, let's find a room to talk about, and the others will go and get busy." ”

Yan Bin was also stunned when he heard this, but he also hurriedly waved his hand to let the group of people who followed behind him leave, and then led Li Feiteng and his bodyguards to his office with a smile.

The bodyguard guarded the door, the door was open, Li Feiteng sat down smoking a cigarette, Yan Bin in front of him made tea and said with a smile: "Mr. Li, your new book "Notes on Tomb Robbery" is really wonderful, I am also your die-hard fan, on the day the new book was released, I also rewarded a million league leaders, hehe!"

Li Feiteng squinted and laughed, this Yan Bin is really a guy who can be a man and talk, just such an imitation method of pulling relationships makes him unable to find a reason to hate him.

The current total reward of "Notes on Tomb Robbery" has exceeded the value of 5 million yuan, that is, 500 million Feiteng coins, creating a miracle in the history of online literature and a new inclusion in the Guinness Book of Records.

But he knows very well that this is just the beginning, and the record of tipping will be constantly refreshed in the future.

The reason is very simple, too many rich people want to have a little relationship with Li Feiteng.

Readers who have rewarded the Million League, no matter how you say, can also join the official readership created by Li Feiteng.

His official readership is only ten, and each group is capped at a terrifying 2,000 people.

The ten reader groups are divided according to the five levels of the Billions League, the Tens of Millions League, the Million League, the Hundred Thousand League, and the Leader of the Alliance, as well as the total fan value of the Alliance Leader.

In Li Feiteng's first Yiwan League readership, almost everyone is a reader who has rewarded more than one million yuan.

Most of the people in the readership are rich people they know, or they are rich second generations they don't know.

Generally, such groups are dead groups, and there may only be so many active times in the group a year, but every time Li Feiteng appears, it will basically drive the activity of the rich people in the group.

Yan Bin has not yet entered the readership of the Billions League, so Li Feiteng is still skeptical about the reward he said, but if people can say such a thing, it is basically a reward.

"Yan always supported my novels, so much appreciated. Li Feiteng nodded and smiled, after all, the Million League is also a small amount of 10,000 yuan, for him, even if it can be earned in minutes, the key is that people have this heart, which is worthy of praise and praise.

Yan Bin said seriously: "The story written by Mr. Li, my youngest daughter and I have been reading it, the story is really bizarre and twisty, very fascinating, and people can't stop it!"

"Thank you, thank you, hehe. Li Feiteng accepted his compliment, smiled, changed the topic and said with a smile: "Mr. Yan, your Red Bull Company under Huabin, I want to know, how much money do you need to pay for a year's brand management rights, or how much sales?"

Yan Bin heard him talk about Red Bull, the expression on his face suddenly froze, and said: "This, I am acquainted with Mr. Xu Xuebiao, the founder of Thai Red Bull, after introducing Red Bull into China and improving the formula, the brand's management right is to pay brand operating expenses to Thai Red Bull in the form of 0.8 yuan per listen." ”

However, if Red Bull's sales volume, including brand value, increases, the cost of using the operating rights will decrease. ”

When Li Feiteng heard this, he also understood.

Thailand's beverage king is really a knowledgeable person, and the way he chose this way is the best and the biggest win-win cooperation move.

When Yan Bin did Red Bull very poorly, the cost of using the management right was very high, in fact, at this time, Yan Bin would not be Red Bull anymore.

And only Red Bull is popular, which is a good thing for both parties.

Chen Xuebiao's interests will not decrease, but increase, and Yan Bin will also become a real rich man because of Red Bull. (To be continued......)

PS: The chapters are repeated, update one chapter for free