"Compared with the naming right, the official partner is much simpler, the official service partner is the sponsor, what you use is the official clothing and clothing partner, that is, the clothing sponsor, the so-called sponsor refers to the enterprise in order to achieve their own goals and obtain publicity effects and provide financial support to the variety show, and the shooting variety show host and guests must all wear the clothing of the company's brand under your name to shoot. Pen ~ Fun ~ Pavilion www.biquge.info"

"Oh, this is easy to understand, as if I invested in the film industry, through the dress of famous movie stars in the film, to improve the publicity effect of the world-famous brand clothing represented by Pan's Disheng Company. Through Zhang Junyi's description of the official partner's approach, Pan Disheng immediately reacted to Zhang Junyi's proposal of how the official partner operates.

"I have to admire Di Sheng's business vision, I just put forward the concept of official partner, Di Sheng can know what the essence of this new cooperation method is, yes, in essence, the operation mode of the two is basically the same, but one is used in the film industry, and the other is used in variety shows, but the effect is basically the same. Zhang Junyi nodded with a smile and said.

"It is worthy of becoming a 'famous brand king' in later generations, and his business vision is indeed quite unique and accurate, and he can even draw inferences from one another. For Pan Disheng's commercial promotion vision, even Zhang Junyi had to admire, and couldn't help but say secretly in his heart.

In Zhang Junyi's view, if a businessman wants to succeed, he must have the following conditions: first, he must have a unique business vision, be good at seizing opportunities, and be willing to make his own efforts for success; second, he must let go of his face, that is, he must be thick-skinned; third, he must know how to refuse, in the business field, friends are friends, business is business, and cannot be mixed up.

And Pan Disheng, who was sitting in front of him, happened to have these three basic qualities, and he also had this quite excellent talent, so Zhang Junyi lamented that those well-known successful people in his previous life did not have a simple character.

"Zhang Sheng is really exalting Pan, compared with Zhang Sheng, Pan's can only be regarded as a little clever, and Zhang Sheng will give more guidance in the future in the overall situation, for the two new ways of cooperation between naming rights and official partners proposed by Zhang Sheng, Pan is more tempted, how about a total of 50 million Hong Kong dollars for a program?" Pan Disheng was humble at first, and then immediately proposed to Zhang Junyi that he wanted to buy the naming rights and the authorization of the official partner.

The money sent to the door, Zhang Junyi has no reason not to want it, but he is quite surprised by Pan Disheng's generosity, you must know that the sponsorship fee of a luxury brand like Pan Disheng's agent generally comes from the head office, not an agent in a certain region, not to mention that Pan Disheng should only get the agency rights in Hong Kong and Macao, how can he be so generous and spend money to advertise the brand he represents?

In this regard, Zhang Junyi also has to admire Pan Disheng's courage, for his career as a 'famous brand king', it can be said that he has been ruined.

Zhang Junyi knows very well that although Pan Disheng can apply to the headquarters of the brand he represents and get a certain subsidy, this is not the advertising that the headquarters directly intervenes in after all, so even if he agrees to the subsidy applied by Pan Disheng, it will give too much.

The 'naming rights' and 'official partners' of a program add up to 50 million Hong Kong dollars, and two are 100 million Hong Kong dollars, and now the variety shows planned by Zhang Junyi on Li's TV station are not one or two, counting Zhang Junyi's previous plan for Huang Xizhao's "You Belong", there are only four variety shows that are being broadcast on Li's TV station, which is not bad Zhang Junyi is going to start next year.

Of course, it is impossible for Pan Disheng to advertise in all the variety shows planned by Zhang Junyi, after all, some variety shows are not suitable for promoting luxury brand clothing, such as "You Belong" just released on Li's TV is not suitable for Pan Dishengqi's clothing advertising.

After all, "You Belong" is a large-scale workplace recruitment variety show, if every job seeker comes up to wear the luxury brand clothing represented by Pan Disheng, it will not look good, a job seeker wears a valuable luxury brand to find a job, then what will happen, Zhang Junyi will not allow such a situation to happen.

But even so, Pan Disheng can be regarded as spending a lot of money to promote his company, Zhang Junyi estimated that Pan Disheng only needs to spend at least 100 million to 200 million Hong Kong dollars on his variety shows every year to promote his luxury brand clothing.

"Of course it's no problem, after all, Di Sheng can be regarded as sending me money, and Di Sheng, the price you offer is also in line with my psychological price, when the time comes, you can contact Mr. Huang of Li's TV directly, and I will explain this matter to him. “

"Although I am very confident in the variety shows broadcast on my TV, and I am also very confident in the claim effect that the two new advertisements of naming rights and official partners can have, I still have to remind Di Sheng that you can buy one or two licenses first and try it first, and wait until the effect really meets Di Sheng's expectations, and then it is not too late to increase investment. "Although Zhang Junyi is very satisfied with the naming rights and official partners he proposed, they can be sold at a 'sky-high price' as soon as they are launched, but Zhang Junyi still reminded Pan Disheng of his 'kindness'.

As for whether Pan Disheng listens or not, it is his own business, even if he really does not meet Pan Disheng's psychological expectations in the future, he doesn't care about his own business, after all, this is also business, doing business is to make money and lose money, he has already said what he should say, and when Pan Disheng really accompanies him, it has little to do with him, who asked you Pan Disheng not to listen to persuasion at the beginning.

"Thank you Zhang Sheng for thinking so much about Di Sheng, Zhang Sheng, then I will replace the wine with tea, and I wish us a happy cooperation. Pan Disheng raised the teacup in his hand and said.

The two of them each picked up their teacups and touched them symbolically, and this cooperation deepened the current cooperative relationship between the two, and the distance was instantly shortened a lot, and the topic seemed to suddenly become more.