In fact, for the naming rights and official partners, which are still very new models for the current Xiangjiang, Zhang Junyi wanted to promote them as early as when he acquired Li's TV station. Pen "Fun" Pavilion www.biquge.info

After all, the profits of these two novel cooperation models launched in 1996 in Zhang Junyi's previous life are still considerable, Zhang Junyi conservatively estimates that these two novel advertising models are placed on his variety shows, if his variety shows can ensure a stable rating, they can bring him at least more than 100 million Hong Kong dollars every year.

This is more than 200 million Hong Kong dollars of real money every year, you can imagine how hard Zhang Junyi has endured this year.

There is a reason why Zhang Junyi has not promoted these two novel advertising models, first of all, when he just took over Li's TV station, the ratings of the TV station are still quite unstable, and it has been suppressed by the programs of the same time period of wireless, at that time, Zhang Junyi first faced the goal of improving the ratings of his TV station, and the premature launch of the title and the official partner of the two advertising models will definitely not be able to maximize the benefits, if it is copied by the wireless, it is equivalent to making a wedding dress for a serious opponent.

Moreover, in Xiangjiang, everyone's ability to accept new things is not very strong, compared to Western countries, Xiangjiang is too conservative.

To take the simplest example, in the West, if a business that can obtain several times the profit can have a 50 percent success rate, they will definitely block all their assets, and in Xiangjiang, the same business can get several times the profit, there is an 80 percent chance of success, and a 20 percent probability of failure, and it is estimated that most people will give up conservatively. This is the difference in values that is caused by different countries.

Therefore, Zhang Junyi has always kept the idea of naming rights and official partners in his heart, and he is looking for the most suitable time to promote them, and Zhang Junyi does not want to sell them hastily in the first year of launch.

For the achievements of his past life that he plagiarized, Zhang Junyi will never sell them cheaply, even if he presses them to the bottom of the box, he will not sell them cheaply.

Until today, in the face of Pan Disheng's 'call for help', Zhang Junyi immediately realized that this is definitely the best time to promote the naming rights and official partners, and the reason why Zhang Junyi did not mention this solution at the beginning is that he does not want Pan Disheng to get too easy, and what he gets too much is often worthless.

Even if the relationship between Zhang Junyi and Pan Disheng is good, Zhang Junyi will not let the model he launched sell to Pan Disheng cheaply, this is business, Zhang Junyi is first and foremost a businessman, friends are friends, business is business, and the two cannot be confused.

Zhang Junyi took another sip of tea before saying to Pan Disheng: "First of all, let's talk about the operation mode of naming rights, the so-called naming is a special form of advertising, which refers to a phased publicity strategy adopted by enterprises in order to enhance the awareness and influence of enterprises, products and brands. “

"In my vision, there are a total of six novel forms of naming rights to enable enterprises to obtain the greatest publicity, the first is the opening version, the beginning of the program at the beginning of the subtitles and dubbing, such as 'this program is broadcast by Disheng clothing', the duration of each episode is 5 seconds, the advantage of the opening version is that the first picture at the beginning of the program can form a strong visual and auditory impact on the audience. “

"The second form is the host's oral broadcast, the beginning of the program is broadcast by the host, or take your Disheng company as an example, 'Welcome to Disheng clothing on time - you are a large-scale workplace recruitment program', no less than 2 times in each episode of the program, a total of about 30 seconds, its advantage is that the first sentence of each program repeatedly prompts the audience, and strengthens the prompt consumers in the form of voice. “

"The third form of naming right is the advertising element in the venue, the so-called advertising element in the venue is to present the corporate logo, product name or standard word, and standard color in the recorded program venue, and the presentation time of no less than 30 seconds in each episode of the program can once again strengthen the attention index of the target enterprise. “

The fourth is the corner mark effect of the enterprise, during the broadcast of the program, the animation of the target enterprise is embedded in the lower left corner of the screen, and each episode of the program appears no less than 3 times, each time it appears for no less than 60 seconds, and the total exposure time of each episode is more than 180 seconds, so that the target enterprise can be integrated with the program screen and force the audience to remember. ”

"The fifth point is the end credits acknowledgment, in the end of the program, there will be a corporate standard word, standard color, corporate LOGO, the time is about five seconds, that is, at the end, the acknowledgment subtitles will appear in the form of an end credit, so that the relevant brand elements of the target enterprise will finally be strengthened. ”

"Compared with ordinary advertising, the most different place is the sixth point, because the advertising form of naming rights appears in the program, so whether it is a premiere or a rebroadcast, the naming right of the program will appear with the broadcast of the program, and will not disappear because of the rebroadcast or foreign broadcast, which is the maximum use of naming rights, unlike ordinary advertising, which TV station in which this variety show is broadcast requires the target company to continuously shoot advertisements. ”

Zhang Junyi explained to Pan Disheng in one breath what naming rights are, the benefits of naming rights, and the difference between naming rights, novel advertisements and ordinary advertisements.

After listening to Zhang Junyi's explanation, Pan Disheng immediately realized the difference in the naming right that Zhang Junyi said, staring at Zhang Junyi's eyes and shining brightly, looking at Zhang Junyi's eyes as if he was seeing gold.

Before Zhang Junyi could drink his saliva, he couldn't wait to say to Zhang Junyi: "This naming right is really good, Zhang Sheng is worthy of being the reincarnation of the God of Wealth, Zhang Sheng's great fortune, far from being comparable to Di Sheng, this naming right Zhang Sheng will make a price, no matter how much it is, I have to get this naming right!"

Hearing Pan Disheng's urgent need, Zhang Junyi smiled and said: "Don't worry, I haven't explained about the official partner yet, what is there to wait for me to explain at the end, I just sit here and can't run!"

"Hehe, I was too anxious to make Zhang Shengjian smile!" Hearing Zhang Junyi's joke, Pan Disheng also realized that he had lost his temper, and said with some embarrassment.