"Thank you, Director Shen, for taking care of our show. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo”

"You're welcome, it has always been my dream to stand on the CCTV stage. ”

"If you are free in the future, you must contact me often!"

"Definitely..."

Although "Let's Talk" is broadcast on CCTV, it is also a product of the separation of production and broadcasting.

Its production company, Weizhong Media, has a very good relationship with CCTV, and even big programs like the Spring Festival Gala are handed over to it for production!

The most important reason why Shen Lin chose this program is because its broadcast platform is CCTV.

No matter how modern people complain about CCTV, it always belongs to the country's media group, and it is necessary to have a good relationship with the media.

After recording "Let's Talk", Shen Lin continued his film promotion journey.

……

The Chinese film market is booming.

New films are released every week.

From June 1st to 9th, a total of 14 new films were released, including movies such as "Thirty-Seven" and movies with a day trip to theaters, as well as influential animated films such as "Madagascar 3", which are quite influential around the world, but no matter how many movies are released, they have never been able to shake the strong schedule of "Chinatown Veterans"!

This point, in addition to the relatively healthy box office decline of "Chinatown Veteran", is also because of publicity!

As we all know, everyone's viewing habits are different, the so-called difficult to reconcile, not everyone likes the same film, in order to attract fans and even ordinary audiences to go to the cinema to watch the movie, the publicity work before and after the screening is very important.

The fundamental purpose of publicity or marketing is to stimulate the curiosity and interest of potential audiences, and attract audiences to enter the theater to contribute to the box office.

And Shen Lin chose to appear on CCTV's "Let's Talk" on June 2, and deliberately said some topics that were not very pleasing, to put it bluntly, in order to create hot topics and promote publicity.

Coupled with the use of new carriers, Weibo and mobile phone hot searches, "Veteran" can easily detonate the topic.

As for the actual effect, the best reflection is the box office statistics.

On Saturday, June 2nd, with the arrival of the college entrance examination season, all released films will inevitably usher in a box office decline, and "Veteran" is no exception, with a single-day box office of only 56.9 million

Shen Lin participated in the program "Let's Talk" on Saturday night.

This show not only entered thousands of households through CCTV, but was also hyped up by Guangguang and Huayi the next day.

Sure enough, on Sunday, June 3rd, although it was still college entrance examination week, the box office of "Veteran" ushered in a slight increase, with a single daily revenue of 62.53 million!

Subsequently, a survey data was submitted to Shen Lin by Chen Yang, and nearly 20% of the audience interviewed had no plans to watch "Veteran", but walked into the theater out of curiosity.

The publicity and hype completely achieved the result that Shen Lin wanted.

Although, after Tuesday, the box office of the film will inevitably usher in a large-scale decline, but it is understandable! After all, the college entrance examination week is about to begin!

When the difficult 'College Entrance Examination Week' finally ended on June 9th, the box office of the movie "Veteran" once again ushered in a slight rise, reaching 44.19 million!

Subsequently, on June 10 and June 11, the box office continued to show an upward trend, with 46.71 million and 49.82 million.

So far, the box office results of "Chinatown Veteran" have topped the mainland box office charts in film history!

Since the full release on May 25, the box office has exceeded 1.5 billion in 18 days!

The most important thing is that "Chinatown Veteran" has no intention of being downgraded, and it still maintains an income of 20 or 30 million yuan a day!

……

"Veteran" has been popular since its release on May 25 last month, setting a new record in the history of Chinese cinema:

1. The box office on the first day of release was 131 million yuan, setting the highest box office record in mainland film history;

2. On the day of the screening, nearly 90,000 films were scheduled nationwide, breaking the record of the highest single-day film schedule;

3. On May 26, it won a box office of 200 million, setting a record for the highest single-day box office;

4. On May 26, it attracted 5.98 million moviegoers, setting a record for the number of moviegoers in a single day;

5. The box office in the first week broke 511 million yuan, the box office in the second week was 620 million yuan, and the box office in the third week was 478 million yuan, continuously refreshing the box office records of domestic films in the first, second and third weeks;

6. At present, the cumulative box office has exceeded 1.5 billion yuan, setting the highest cumulative box office record for domestic films, becoming the first Chinese film with a box office of over 1.5 billion, and breaking the box office record of 1.26 billion yuan set by Shen Lin's previous "The Girl We Chased Together in Those Years";

8. The input cost is low and the box office growth rate is the fastest, which refreshes the contrast ratio between investment and income in a record-breaking manner;

9. A record of domestic films with the largest media effect and the fastest box office growth with little advertising investment;

10. In terms of quickly catching up with foreign blockbusters at the domestic box office, it also broke the record, surpassing the highest box office record of 1.3912 billion yuan in Chinese film history held by "Avatar".

In the face of the huge success of the domestic film "Veteran", the audience enthusiastically told each other, the media enthusiastically reported that industry insiders paid attention to it, and the producers were overjoyed.

Director Shen Lin is once again popular, which is the envy of some big-name directors and producers.

Now, in the midst of the praise, after a burst of enthusiasm, and in the congratulations, we should calm down, make an in-depth analysis of the success of "Veteran", and see how "Veteran" succeeded?

Why is it successful?

What can its success tell us about the development of Chinese film and television?

What role can this mythical "phenomenon" play in the development of China's cultural industry?

In short, knowing the nature of its success, we should know the reason for its success.

Combined with the discussion of the media and the views of industry insiders, we have summarized, analyzed and reflected, and feel that the success of "Veteran" has at least the following important factors:

First, the success of "Veteran" is due to the strong development of China's cultural industry.

Film is a very sensitive market response in the cultural industry, is a very popular art category, once recognized by the majority of the audience as a good work, good color, good momentum will follow, its development is unstoppable.

The miraculous box office momentum of "Veteran" made even director Shen Lin feel "a bit excessive".

Now this is not just a movie, it has become an event, an "unusual" phenomenon, and the success of "Veteran" is a good momentum.

Second, the success of "Veteran" mainly lies in Director Shen Lin's understanding of the audience's mentality of watching movies and satisfying the audience's spiritual demands for movies.

Director Shen Lin analyzed that the success of the film mainly lies in the fact that "the requirements of the film itself for the audience's appeal points are very clear and clear, so it has a good reputation, and then word of mouth spreads, which is more effective than all publicity and advertising." ”

The purpose of today's audience choosing movies is very simple, that is, to look good, and they will not care much about production, special effects, artistry, etc., the majority of audiences are very tolerant of movies, and what they hate is only being deceived.

In the past, domestic blockbusters relied on star lineups and publicity and hype to introduce audiences to cinemas, and audiences were fooled many times.

They're smart!

No matter how many celebrities there are, no matter how lively you are hyped, as long as the content is not good, the audience will not want to go to the theater to watch your movie again.

"Veteran" just dodges these original hype patterns.

The reason why "Veteran" is so popular is also because it is a film that respects the audience.