Chapter 40: The New Leader of Commercial Films?
Surprises always come too suddenly: CCTV "News Network" on June 12, the host smiled: "In the past half a month, the domestic film "Chinatown Veteran" has created a box office of 1.5 billion yuan in half a month under the effect of good word-of-mouth. Pen "Fun" Pavilion www.biquge.info"
Scrolling headlines scrolled below the TV: "'Chinatown Veterans' is a hit with viewers." ”
The camera cuts to the door of a movie theater, and it is crowded.
Narrator: "At Wanda International Cinema in Beijing, the movie "Chinatown Veteran" was full, and even the attendance rate during the day exceeded 50%. ”
The general manager of Wanda Cinema was on camera and said in an interview: "Since May 25, the theater has been full basically every day, and this situation has lasted for half a month, which is indeed beyond our expectations!"
Next, the camera cuts to the audience queuing up to buy tickets (this shot is a bit fake, group buying is used all year round, who still buys tickets directly?) The narration sounded: "It is understood that after "Chinatown Veteran" achieved a box office result of 131 million yuan on the first day, it set a single-day box office record of 200 million yuan on May 26! It has exceeded 1.5 billion yuan at the box office so far. ”
"Chinatown Veteran" is the third work of the famous Chinese writer and director Shen Lin, and the plot revolves around the story of a hot-tempered police officer who captures the criminal Fu Erdai and finally captures him. Shen Lin boldly borrowed the style of Jackie Chan-style action comedy in this movie, which makes the film unique and very enjoyable!"
Then, it was time to interview the audience.
"Even the kids are telling me what an interesting movie it is!" "Mother Wang, a grocery shopping citizen;
"My classmates are watching it, so I'll watch it too!" said Chen Xiaolu, who is in junior high school, looking at the camera shyly.
Above.
How to say it, it's very novel, according to the report of the movie on "News Network", "Chinatown Veteran" is not the only one, the original "Hero", "Wuji", "Assembly Number" and so on have all been on the CCTV stage, but no director can let the host introduce it!
Most of it just scrolls.
"Chinatown Veterans" seems to be no longer just a movie, it has almost become a phenomenon!
It's understandable that the box office is hot!
In stark contrast to the "art film" "Me 11" a while ago, the hired water army peddled or no one paid attention to it, and there was a lot of scolding.
Some people appreciate it, but some people criticize it!
A literature professor and writer in the Yangtze River Daily criticized "Veteran" as the 'Three Customs', "China's cultural industry represented by movies should not only focus on the box office, but should pay attention to cultural orientation and improve the cultural quality and taste of the people." ”
Some netizens directly scolded: "How many years has this Nima been the same old tune? There are always some people who feel that they have the obligation to educate the people, saying what to say 'improve the cultural quality and taste of the people'." It seems that they represent cultural quality and taste. ”
Shen Lin also wrote on Weibo: "In normal countries, art and commerce are separated, and if you want artistic value, you don't have to consider commercial value, and if you want to make money, you don't have to talk about art."
Art is only an individual, small group business, and it is good that it can be enjoyed by ordinary people, but it must not degenerate into catering to the people's taste.
In any era, artists who create serious works are not as popular as popular authors. The works of Balzac, Flaubert, and Stendhal are known as world classics today, but not many people read them at all, and the real love of the French people is the erotic novels of Paul de Cork: love triangles, mistresses, illegitimate children... And Balzac would never want to compete with erotic novels and cry that the people are too vulgar.
They have their own artistic ideals, they are writing for the cultural ideals of France, for the people of the ages, not for the ephemeral public preferences;
Very well written, worthy of a writer!
However, more people jumped out to scold him, no, it is accurate to scold the two companies of Guangguang Media and Huayi Brothers.
Because "Chinatown Veteran", which has been released for half a month, has been hot at the box office for two consecutive weeks, behind the high box office, there is a monopoly of nearly 70% of the film schedule.
Many movies that were released at the same time were announced out of the market almost before they even entered the door.
Films like "No Such Person", "Running Ants", "One Night After Drunk", and "Love Island" are all only one-day trips to the theater.
As a result, the producers and main creators of these films strongly criticized the monopoly of "Veteran" on film scheduling.
"The monopoly of the cinema chain is the biggest poison to Chinese films, and some large production companies have already turned the cinema chain into their own back garden. This kind of monopoly will weaken the normal competition in the market, and at the same time, it will also cause other film and television companies to shoot and produce more commercial films, hindering the development of film genres in the direction of diversification. It's a big disadvantage for Chinese films. ”
"We call on the State Administration of Radio, Film and Television to sanction this phenomenon, and we can't let Chinese films be reduced to a few blockbusters singing a one-man show, and a hundred flowers bloom in spring. ”
As soon as these people's words came out, they were satirized by fans of "Veteran": "Some people are so funny, they don't blame themselves for making bad films, but blame others for not giving money to schedule films." ”
"To tell the truth, the cost of "Veteran" is less than 70 million, how much lower than Lao Mouzi's 100 million dollars?
"If you have the ability, make a movie that is better than "Veteran", brother, don't say a word, buy tickets to watch your movie immediately. ”
"As long as you are a normal person, you will not give up a delicious delicacy and choose to eat pig food!"
The eyes of the masses are bright, and the online support rate instantly exploded with some smear remarks!
However, "Chinatown Veteran" is running towards the 2 billion box office.
Other film and television companies are in a hurry, and some people can't help but take the opportunity to scold again.
"The behavior of monopolizing film scheduling is very unreasonable, which is forcing the audience to choose only one movie, and the audience has no choice before contributing some so-called miracle numbers. ”
"Some movies, not to mention the quality, just because there are big stars, famous directors, and the support of large companies, you can get a very high film schedule, which is a violation of the rules of the game. We must call on everyone to resist the monopoly of film scheduling. ”
"Maybe the movie itself is good, but there is a problem with this kind of strong film arrangement!
"Sympathize with films such as "Treasure Island Heroes", and in the face of the hegemony of film scheduling, it is difficult to resist movies without fame. ”
Regarding this kind of remarks, Shen Lin directly said hehe, and then he couldn't help it, and wrote on Weibo: "I feel ridiculous, saying that the veteran monopolizes the film schedule? To put it bluntly, even if I give you all the films, the market estimate for the entire June will be less than 500 million." ”
"'Veteran' is a phenomenal movie. We have never asked for a monopoly on film scheduling, we just do our best, and the film scheduling is given spontaneously by theaters and theaters, because they make money by screening veterans, and lose money when they screen your films. ”
In addition, the most ridiculous statement is that you all regard "Veteran" as a blockbuster, but the cost of the veteran is only more than 60 million, and there is no first-line king or anything like that as a starring role! The reason why the box office can create miracles depends on the audience's reputation, not a monopoly on the film schedule. ”
This passage was said on June 27th, because on June 28th, a Chinese-style blockbuster was released, "Painted Skin 2"
gathered two kings - Zhou Xun and Zhao Yanzi, and by the way, brought the factory flowers, as well as Da Mi Mi and Feng Shaofeng to join strongly!
I have to say something, although the box office potential of "Veteran" is almost exhausted, it can still burn a little bit when it is lighting a fire!