Xiaoshan asked, "Uncle Le, how much is four hundred dollars?"

"Fifteen hundred dollars. Pen, fun, pavilion www. biquge。 info," said Le Hao Hood.

"Good boy," Xiaoshan stuck out his tongue, the fashionable god horse was also far away from him.

With the testimonials of these foreigners, the sales manager came to the spirit and said: "Alice is the top brand, all the products are designed with the best materials in the world, and the top designers are invited, so the cost is extremely expensive." This is China, do you know how expensive some of the top foreign brands are? Let's put it this way, a scarf can sell for a thousand dollars, and a bag can sell for tens of thousands of dollars. Look at the Alice Zone, what are these clothes and shoes and bags selling for now?"

An elderly couple on the side, who seemed to have an overseas Chinese accent, nodded and said, "Indeed, they are not too expensive." ”

Turner added: "Where is it expensive in the United States, I can't get the goods, I can only make a reservation, and after two months, it can be sent to my home, Yili to China, take care of it." ”

However, protesting is useless, because the income disparity between the two countries is too great, and this care is already on the table.

There is also a difference, Alice with the slogan of all handmade, in foreign countries, as long as it is all handmade, the price is not clear, and it is tailor-made, and sent a sales manager or others for the customer's reference, tailor-made, although a little slower, will make customers have a sense of privileged class of high-level superiority. But in China, there is no such thing at the moment, hand-made? Look at which tailor shops, order a set of tunics, the fee is only a few yuan, and the skilled ones charge at most a dozen yuan. Why are they sold for thousands?

So what else to say, buy it.

Uncle Qin whispered: "Brother Le, Sister Huang, it seems that there is some truth in the fact that the boss is expensive, you don't care about it, he doesn't care about this money, if he doesn't buy it for a few children today, he thinks that you will see him out." ”

The two had to take their eight children to buy clothes, but they were still a little reluctant, as for their own, after Alice bought them, they went downstairs to buy clothes in the Yili area.

The two young men were also very interesting, pondered for a while, one bought a suit, a shirt, and bought a skirt and a wool scarf for their respective girlfriends, and then really bought wrestler shoes, and the money was almost spent.

The two of them giggled and walked downstairs with coffee, whether it was worth it or not, the coffee was still good.

Seeing them coming down, many customers on the third floor looked at them curiously, and an aunt asked, "Young man, what's on it?"

"Nice clothes, and coffee, well, this coffee is so good, and, a bit pricey. ”

"How expensive?"

The short young man opened the bag, needless to say, the packaging must be very beautiful, he opened one of the boxes, pointed to the shoes and said: "See, this is it, a pair costs 518 yuan, which is in China, and it is more expensive in the United States, it costs 3,000 yuan." ”

The price he said was not wrong, Le Hao said the official exchange rate, and he said the black market exchange rate.

This aunt was obviously very bad, and the two young men looked at her appearance, smiled proudly, and went downstairs.

Everyone looked up and looked upstairs.

Anyway, on this day, Yili's outlet store has become the talk of many people in the magic capital.

However, the card is not sold very well, at the end of the day, only more than 20 are sold, Yili is not in a hurry, even if the Chinese region is discounted, for everyone, it is still very expensive, and there must be an acceptance process.

Because of Alice's rumors, it did pull up the force of Yili's clothing all of a sudden, and then, Yili's turnover has been maintained well. It's just that many customers come to the Yili outlet store, and then look upstairs and laugh that this is a floor worth 10,000 yuan.

There is also a direct sales store in the magic capital, the outlet store in Xuhui District, which will not open until the Spring Festival.

Mr. and Mrs. Le Hao took the child back to Li's house and went to the hospital again.

They haven't fully figured out why they are still losing money since foreigners say which side of the United States is better to sell and have started to book.

Li Mo calculated the accounts with them one by one, and explained his intentions again.

"Godfather, this is marketing, so which of your factories has not been very good, not only backward management, backward production, but also extremely backward marketing methods. ”

"Xiao Mo, I still don't understand, why don't you reduce advertising costs, so that the cost is low, wouldn't it be able to sell cheaper and faster?"

"Godfather, there are two ways to run a business, one is a small profit but quick turnover, such as Yile, to minimize production costs. ”

"Yile has a high salary. ”

"Many people don't understand, but in fact, this is also to reduce costs, high income and strict factory rules, forcing all the company's senior management to workers, must work hard. It seems that he has paid more wages, but in fact, an ordinary factory worker produces ten products a day, and five of them are still substandard products. However, Yile can finally produce 20 and 30 products, and the pass rate can reach more than 95%. So the company is desperately trying to focus on management, safety, efficiency and quality, which is why I give you high income, but you have to bring us high returns, or you leave. The company does not raise idlers and lazy people. And what about the state-owned enterprises? Or which of your units ......?"

Of course, in this case, you can't afford to spend more on advertising.

The real advertising cost is actually that fire, and it doesn't have to be burned. After a year or two, word of mouth will be made, and it will not be set on fire again, first, it is polluting, and second, it is also a little wasteful. When the word of mouth is made, I will buy some cutting and crushing machines, which can be disassembled and utilized, and those that cannot be disassembled will be crushed with machines and brought to the original factory for reprocessing.

Yili does not need to be so, the raw materials are unqualified, all returned, at most the size is wrong, or other, basically can be re-modified, really no, the fabric leather is cut out as much as possible, put it in other uses.

In fact, this fire is also a helpless move, after all, at this time Europe and the United States still think that made in China is a symbol of inferior products, only this fire, in order to let everyone see Yile's emphasis on quality.

There are also migrant workers, it is a little difficult to train, once they are proficient, it is true that migrant workers can really endure hardships.

If you can endure hardship, you will be more efficient.

Yile also has a plan, if by next year, the revenue will rise, and the next spring, the profit will further decline to about 8%. Once profits fall to this point, even if China's policies open up to foreign investment in the future, not many toy companies will operate their own foundries.

Because there's no need for that.

One is a skilled worker, the other is all a novice, how can the error between the two be more than 8 percent?

And is it true that the factory machine land does not need to be costed?

At that time, Li Mo did not think about making the scale of Mattel's annual revenue of more than six billion US dollars in the future, but the scale of two or three billion US dollars can be easily made.

Besides, it's all compressed to eight percent, what else can you care about?

"The other is brand management, such as Rong Deke, such as Yili, which has many high added value, which requires a lot of advertising before customers can recognize it. The former is easy, the latter is difficult. Godfather, this is not foreign capital entered, once entered, look at their marketing methods, people will not only sell expensive products, but also sell well, and even force many state-owned enterprises to close down one by one. Moreover, the more small profits and quick turnover, the more reluctant to research and development, no own technology patents, no own talent reserves, and no follow-up research and development funds, although it is easy to start, it is easy to go out of business. ”

"Yile ......"

"Yile is different, it is behind the support of Rong Deke technology research and development, Yile itself is also developing technology, Hugh to underestimate toys, in addition to intellectual property rights, there are also technical patents, the research and development of the two companies, just formed a complementary, and more than a year down, has reported dozens of technical patents, these, are the future of the company's foothold. ”

But the biggest problem of state-owned enterprises is still in the leadership, for example, now Bole Electric in Stone Town, in 86 years the wages of workers reached 200 yuan, which factory workers are not red-eyed?

More than ten years later, because a group of leaders desperately embezzled, they filed for bankruptcy.

Unless it is a monopoly, such as Sinopec and PetroChina, no matter how much they eat, drink and are greedy, they will not fall down......

Yile also has corruption, especially some procurement personnel, which have begun to show a little bit, and the canteen is seriously wasteful, and so on. But you're welcome, after the new factory is stabilized, Li Mo plans to ask Rong Deke's accountant to come over and sort out the accounts, and the light ones will be fired, and the serious ones will be sent to court, and he will not be merciful.

Talent reserve is also important, Yili is on the horse, and the speed of entering the orbit is relatively fast.

The main thing is the talent pool, not only some senior technicians and management talents invited from Xiangjiang, but also the senior management of Yile and Rongdeke have been gradually cultivated, and they have also provided a lot of valuable experience.

Everyone talked for a while, and Uncle Qin talked about several representatives of Mattel.

Li Mo thought for a while and said, "You call Yili and ask them to come to the hospital." ”

Two hours later, when it was time for dinner, several representatives of Mattel hurried to the hospital, and they also did some research, and according to Chinese traditions and preferences, they deliberately bought a few bags of ginseng bird's nest deer antler velvet and brought them to the hospital.

There happened to be a doctor who checked Li Mo, in fact, Li Mo's high fever had already subsided, that is, the cold caused a viral cold, a slight residual fever, nasal congestion, and headache, in fact, he went home and took a few pills a day, and Li Mo himself could get better.

But Secretary Wen came to visit twice...... Now he is not a great elder, but the number one leader of the demon capital has attracted great attention from the hospital, and the doctor did not let him be discharged, and it was serious, and Li Mo himself did not dare to forcibly ask to be discharged.

There are two beautiful little nurses hanging water for Li Mo, is it possible that the nurses are beautiful, and it doesn't hurt to insert needles? Li Mo doesn't understand the mentality of the hospital.

Turner made an exaggerated gesture and asked with a flattering smile, "Lee, are you alright?"

The two little nurses almost vomited when they looked at the smile of this big foreigner. Fortunately, the intravenous needle was just inserted, otherwise the needle would have been inserted crookedly immediately.

"I had a cold, and I was able to be discharged in two days, it didn't matter. ”

"Lee, our ...... of coming"

"Don't say what you mean, I know everything, but listen to me. ”

Li Mo's attitude is still very gentle.

Yili has some people who are unhappy, and he can understand it.

But that's the inequality of cooperation, and in any case, Mattel is still a billion-dollar behemoth with annual sales, which is a loophole for Yili this year. Otherwise, at this time next year, people may not pay attention to them when they come to ask for help.

There is another example, Microsoft and IBM, in fact, IBM was Microsoft's biggest benefactor when it started its business, because the two sides are extremely unequal, IBM must put forward some harsh requirements, which is inevitable, so a few years later, Microsoft finally parted ways with IBM. It's not that we are enemies, we remember it, but we really can't bear these conditions.

By this time next year, Mattel will go through a difficult period, but I believe that Yili will also get up, and the two sides will continue to maintain equal right to speak, but there is no need to fight with partners.

"Lee, please speak...... Who is this?"

"My grandmother. ”

"Pinch, order," Turner said enthusiastically in awkward Chinese, and stretched out his big furry hand, which frightened Grandma Limer.

"Turner, my grandmother is a very Chinese, don't scare her. ”

"Okay, Lee, you can say it. ”

The doctor and the two little nurses looked at Li Mo suspiciously, they really couldn't figure out Li Mo's identity, they only knew that they were from the late province, and they said that they were some big person in the late province, but listening to Li Mo's grandmother, it was a child from a rural family in the late province, and how arrogant foreigners were in China at this time, why did they see this teenager, the same was the case? Li Mo spoke English so fluently, it made them even more puzzled.

Because of the rural areas of the late province, they did not think about the shareholders of Yili Yile.

"Yili headquarters also called me, saying that there is a rumor in California that as long as you join a few funds, you can get four or five times the return on investment every year, and at least within two years, the investment of 100,000 US dollars can get six times the return, and the capital will be recovered. This is a misunderstanding, no one dares to make any promises about the return of investment in the future, and those who dare to make promises are liars unless they have low returns. Maybe the returns are higher, maybe the returns are lower. ”

"Yes," a few foreigners nodded repeatedly, after all, the stock market crash more than a month ago can only be encountered once in decades, so it may happen every few minutes.

"The second misconception is that the investment of the fund is in venture capital, not necessarily. For example, there was an investment from you Americans, which was valued at only $25 million at the time. But I believe that next year, Yila's profit will not be less than $40 million. Even if it were to go public at 10 times the market profit, it would be worth at least more than $400 million. In two and a half years, it has achieved a return of more than sixteen times. Of course, Yile does not plan to go public, and it may expand further in the following year, and then repay the loan. But in 90 years, I believe that the company will pay large-scale dividends, and it was not good at that time, but in four or five months, all the investment will be recovered, and the rest will be distributed a lot of dividends every year. I believe that it will stand for at least 30 years, and after 30 years, I am still in the prime of life, not old, so how many dividends will I receive in 30 years?"

This is also the benefit of cooperating with Mattel, Mattel products are accepted by customers, other products are not acceptable?

It is believed that by the end of the year, other toy companies will come to the door to negotiate OEM matters.

Without Mattel's cooperation, Yile wanted to grow, and it would be several years away.

It's impossible for the people of Mattel to know, and even Yili can continue to be arrogant, without the assistance of our Yili and Yile, can you Mattel get back up?

Li Mo continued: "The rules are set, and they must be followed. This year, because of the partnership, we will open up the fund to the shareholders of your company, whether to open it to the shareholders of Coca-Cola tomorrow, whether to open it to the shareholders of Starbucks the day after tomorrow, and whether to open it to the shareholders of Ford the day after tomorrow? How can I settle so much money? Even if I can resettle it, can I still get a lot of returns? In fact, with the increasing number of investors, these funds will basically be closed in the future and will not be opened again. This time, in order to boost Alice's sales, I had to reopen a gap, do you understand what I said? Not to mention the return, at least 600,000 US dollars, I can get a ticket to several funds. ”

"If you can understand some Chinese, you should know the three or fifteen small standards of Chinese life, the virtues that must be achieved, benevolence, moderation, politeness, wisdom, integrity, the traditional virtues that must be followed, gentleness, kindness, respect, frugality, forbearance, the noble character that must be adhered to, loyalty, filial piety, bravery, humility, and integrity. ”

"Knightly rules?" said an outsider.

"Knightly Code...... Humility, honor, sacrifice, bravery, mercy, honesty, spirituality, justice, right, compared to China's standard of life, is still weak. I can't do it all, but I have always insisted on a moderate attitude, and I also insist on integrity, benevolence, and respect, and if I don't enter the fund, I won't care, and I don't have the ability to manage. But when I enter the fund, I will treat everyone equally, and rack my brains to maximize the return on these investments. Although the more funds, the more difficult it is to operate. ”

This is also a fact, it is not the Japanese and the Japanese stock market, now the Japanese stock market is an ATM for Li Mo, as for a few years later, will it be because of Li Mo's huge funds, which will cause Japan to be worse off...... Even if Japan sank to the Pacific Ocean, Li Mo's eyes did not blink.

The main reason is that the amount of funds is too large, which will attract the attention of other predators, and Li Mo is worried that they will unite to strangle themselves.

But there are many benefits, you can get 600,000 US dollars in cash, it can be said that in the United States, they are all people with some faces, Li Mo will take them out, and they will also shelter Li Mo.

Of course, this model of his, which cannot be imitated by others, has no foresight, and still less does he know the future prospects of China, who dares to guarantee that the funds in his hands will benefit? Once he loses money, he will be sheltered? It is good not to send you to the gallows.

With this initiative, Alice's sales volume opened up together.

In addition, it should not be delayed too late, the later it is delayed, at least the stock market will not gain too much.

So Li Mo limited the time to the end of March, and went back to the end of the lockdown again.

"The fund has paid two dividends so far, and the third dividend may be longer, it may take more than three years, and I dare not guarantee the rest, but basically I can guarantee that the 600,000 yuan will be almost recovered, and I will also make 500,000 US dollars of Yili clothing...... The key is to enter several funds, and there will be successive operations and successive returns in the future. The door is open, so why not go in......? Yes, the first time I took Bill Gates to invest in them, it took a long time to persuade them to come up with some money. But that was '85, and now it's about to be '88, can it be the same?"

If you want to enter the fund, go buy a white card.

When it came to this, Turner and they didn't say anything, so they said goodbye one by one, but Li Mo also woke them up, and after this village, there was no such shop. Regardless of the big bosses behind Mattel, let's go back and scrape together money and buy an admission ticket.

A few people left, and Li Mo said, "Uncle Qin, you paid Cai Mingyan's medical expenses." Also, she wanted to have an abortion, so she paid the money for her, and gave her a few hundred yuan to buy some nutrition and nourish her body. ”

"BOSS, SHE HAS A FAMILY. ”

"Does she dare to inform her family? Li Mo said with a sigh.

Uncle Qin understood, Li Mo was very repulsive to this girl, but Hao Junlin came to beg Li Mo, and Li Mo had no choice but to agree. Li Mo said to Hao Junlin that sometimes it is not necessarily a bad thing not to pay attention to feelings, and sometimes it is not necessarily a good thing to pay attention to feelings, but Li Mo himself can't do it either, he is also a person who values feelings......