"BOSS, no wonder you have diamond cards, uncle, you go back and say to your boss, it will definitely not work to sell it like this, if you can't sell it, you will definitely lose money. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info" said the tall young man pretending to be clever.

A sales manager on the side was not happy, she said: "Uncle, is the boss you are talking about President Sun, or Vice President Peng?" Or the little chairman? You are their relative, don't you understand the reason! I don't mention its workmanship and materials, which are not comparable to domestic wrestler shoes. Its design came from the inspiration of the little chairman, and a number of design masters joined forces to design these wrestler shoes. I don't mention how much the little chairman's wisdom is worth, how much do these design masters Yili have to pay for raising them a year? An annual salary of hundreds of thousands of dollars per person! How much does a pair of shoes cost just this hidden expense? ”

She's talking about one side of the story.

Since the money has arrived, Yili's parent company has recruited many designers, not only clothing designers, but also all aspects, as long as the designers on the wear have all been dug up, only jewelry...... Even this baggage Mo wants to participate, it depends on which side of the Soviet Union Liu Xiangzhong mixes. If you mix it well, Li Mo will inevitably enter the jewelry market. If it doesn't mix well, Li Mo will not enter the jewelry market.

In a short period of time, nearly 200 designers were recruited for Yili, including more than 50 famous master designers, of which nearly 10 are the top design masters. Coupled with the original designers and the merger of the original designers of that company, Yili has more than 300 designers alone.

That's why so many dazzling works can be launched in such a short period of time.

But with so many designers, the money spent in a year can be a sea of money.

This is still the beginning, in the future, Yili will shop to Europe or other countries, and hire more designers.

However, this cost is only part of the cost, and there is an even more terrible publicity cost behind.

New York's New Year's party in Times Square, must have participated.

The Super Bowl is also going on, and the two feasts have already signed contracts, both of which are five years, and the cost is astronomical, needless to say. The people of Mattel are speechless, burn it, burn it, it is true that they are not very good at blocking it, these two brands are burned out with money, it is a win-win situation, if it can't be burned, Mattel is going to the sea, not burning, it is also going to the sea.

The four major fashion weeks are also bound to participate, but now the four major fashion weeks are slightly different from later, London Fashion Week has only been established for a few years, but it has risen rapidly, and Milan Fashion Week has declined slightly in the past few years.

Yili's focus is also slightly different, mainly focusing on New York Fashion Week, followed by Paris, London, and Milan.

The other is the halftime of sports events, the four major professional leagues in the United States, American football (football), baseball, basketball, ice hockey, now the American basketball professional league is a little chaotic, Yili will not enter, but is negotiating with American football and baseball, choose ten to fifteen of the most interesting, and live broadcast in the United States, halftime catwalk performance.

There is also next year's Olympic Games, the opening and closing ceremonies are not considered, but the halftime catwalk rights of some key baseball games can be negotiated.

European football, that has to be put in a few years, Yili will not spend this money if it does not officially enter the European market.

It is also necessary to invite the media to come and say good things, which also costs money.

Because there are also some sports brands, like Adidas, Nike, Reebok, first ask some designers and kinesiology experts to design some styles of clothing and shoes, and then sign some sports stars as spokespersons at a high price, but the number will not be too much, after signing the agreement, continue to use TV advertising promotion. But it is still based on Victoria's Secret-style publicity, that is, it keeps walking the catwalk on some major occasions.

and other promotional methods, such as sponsorship of Mattel Barbie, interpolated advertisements in movies and television, and so on.

Some began to prepare, such as the New Year's party in Times Square, the Super Bowl Cup, and signed a good contract. Two major professional leagues are being negotiated, an Olympic baseball game is also being negotiated, and there are four major fashion weeks.

Some just haven't started yet, such as football in Europe, endorsements of sports stars.

But even some publicity projects have been suppressed, and the money burned next year is also a staggering figure.

The loss is on top of that.

However, in the Yili plan, everyone is mentally prepared for losses.

Alice loses money, and the Yili brand pulls up, and it will make money. This parent brand is not only sold in direct stores, but also in European and American markets, and the number of sales is determined by the quality of their design and the recognition of the brand by customers.

There is no good way in China for the time being, is it possible to send a group of foreign girls to the catwalk on the stage of the Spring Festival Gala in the Spring Festival Gala?

But Li Mo is precisely the most confident in the Chinese market.

It has a role in pulling the Yili brand, for example, the two young people in front of them have taken a turn in the Alice area, and then go down to see Yili clothing, they will not feel how dazzling the price is.

There are no top luxury goods in China for the time being, and it can be said that Alice is an early luxury brand in China, no matter what the effect is, it has the effect of seizing the tidal flats first.

We can't underestimate the Chinese market, although there are still many people who have not even solved the problem of having enough to eat, and most people are only barely enough to solve the problem of food and clothing, but there have been some rich people, especially Yili outlets are spread out in first- and second-tier cities, and there are many rich people in these cities.

Gift-giving culture...... Why does China Tobacco Moutai sell well? At least 10 years ago, most people bought it as a gift. Whether it's worth the money or not, no matter what, the truth may not be worth the money, the main thing is that I sent it to you in a courtesy, and I sent this money to you safely in a different way, so I beg you, you have to do it for me.

Even once it spreads, some people will directly buy a membership card as a gift, I will give you a membership card, and you can buy it yourself. And it's safe, at least it's two different from sending RMB.

There are already seven or eight outlet stores in the United States, but just relying on clothing styles and a catwalk in front of the outlet store still can't attract more customers. Yili is a little better, put in China, even if it is cheap, compared to the current income of Chinese, it is still very expensive. However, in the United States, its price can only be considered medium, which is also Yili's strategy, facing the middle class.

Alice is very poor, not only expensive, but also lacks the accumulation and loyal fans of other brands, and the sales volume is not very good, including membership cards.

At the beginning, there were only two types of cards, purple and gold.

Some of the purple cards are sold, and the gold cards are not even cared for...... But things have taken a new turn for the better, and it is also related to the fact that these foreigners have come to China.

The parent company fed back the situation to Li Mo, and Li Mo was also thinking of a way at home, although it would take for the large-scale publicity to start before Alice's sales could rise, but this kind of start was a little unbeautiful.

Li Mo came up with an idea to launch a more expensive white card.

However, a promise was given, not only to give some small gifts every year, but mainly after buying a white card, several foundations received $100,000 investment from members for a white card. And announced to the outside world that the number of white cards is limited, and the sales are out, so they will be suspended immediately. It was not sold out, and it was immediately discontinued by the end of March next year. As for whether it will be opened again in the future, the United States will not open it up anyway, and it may reopen the white card when it opens up the European market.

The percentage is very low, but word spreads, especially in California, where many people buy white cards as soon as they hear about it. Don't ask if the money is counted or not, people who know the inside story even think that it seems that he has invested 600,000 US dollars, maybe Li Mo will take these funds back in less than two years. The point is that these funds are closed, and it is impossible to insert them in general. Now that there is an opportunity, the threshold is not so high...... At least there are still a lot of millionaires in the United States, and if they really don't have 600,000 in cash, can't they take out a loan?

The card is in hand, although all kinds of clothing are a little expensive, there will inevitably be people who go shopping with the card, I really think it's expensive, you can take the card to shop in Yili clothing, anyway, this card is universal in the two special areas.

It is this strategy that has revitalized the situation of several Yili outlets at once.

After hearing this, Mattel immediately sent representatives to Modu to check, first, to check the quality of Yili clothing of the subsidiary, second, to check the quality of toys manufactured by Yile Company, and third, to convey the thoughts of several major shareholders of Mattel, and ask Li Mo to agree to let them inject some investment into several funds.

In the latter case, they also found some plausible rumors, and the upheaval of Li Mo's white card also increased their confidence in Li Mo.

But when he arrived at Yili's subsidiary, he was decisively rejected by Sun Hongqi and Peng Jiutian.

It's good to play with you Mattel, and see what you Mattel has done since you guys worked together?

All kinds of doubts, all kinds of disbeliefs, and the point is that until now, not a penny has been injected in.

Want to invest in two funds?

There are no doors, and if you want to inject simplicity, go buy a white card.

Several deputies did not see Li Mo at all.

They also have nothing to say, Mattel definitely has no idea of default, and it does not dare to breach the contract at this time, as long as it breaches the contract and starts a lawsuit, Mattel's reputation will collapse, and the company may also collapse. However, what Peng Jiutian said is not unreasonable, it is true that the capital turnover cannot be turned, but doing so will eventually make people a little criticized, and Yili "lived" before the large-scale publicity began, and also had the capital of arrogance.

They only came, and on Sunday, most of them were on holiday, except for some people who were working overtime.

To see, I also had to check on Monday and Tuesday, and I just heard that the Yili Modu outlet store was opened, so I also turned around.

They saw the price, they came all the way from Yili in the United States, the price was relatively clear, and they thought to themselves, this difference is too big.

A few people muttered and began to sweep the goods.

The United States also has personal contacts, and they will definitely not say that China is very cheap when they go back, I bought them, they are very expensive, and you should be very happy to give them to you.

It's just a few of them, but from next fall, things will be fun......

The foreigner, who understood part of the Chinese, stood up and said in awkward Chinese, "Are you relatives of Li?" ”

Uncle Qin knew Li Mo's fame in the United States, he didn't answer, Uncle Li replied: "I'm not, they are." ”

The foreigner immediately hugged Le Hao and said, "Linghao, my name is Turner, can you let us go and see Lee?" ”

Le Hao quickly broke free and said, "He's sick." ”

"When he is sick, we have to visit him even more."

Uncle Qin immediately said: "Brother Le, I can't agree, the boss needs a quiet learning environment for the time being, and he doesn't easily meet outsiders." ”

"No, we are Yili's partners, brother, let's meet him."

A few foreigners ran over together, and a few poor customers also came to see the excitement.

After listening, one by one the foreigners made a gesture and called brothers.

The short young man asked curiously, "Who is Li?" ”

The tall young man thought about it for a moment and slapped him: "Jurassic Park." ”

"Oh, I remember, but he writes novels, what does it have to do with Yili."

"Yili has his investment."

"No, how can you design fashion when you write a novel?"

The tall young man couldn't answer, and Turner said, "You don't understand, Lee has the strongest brain in the world, he can do anything, he is a superman who can't fly." ”

"Really? Is he as smart as Einstein? ”

"Rub not much, wipe not much."

Another foreigner said, "Maybe a little smarter." ”

The third brother of Li Mo asked curiously: "Who is Einstein?" ”

"The theory of relativity was discovered by Albert Einstein. ”

"What is the theory of relativity?"

"I haven't learned it yet, but I've heard it's a very profound knowledge."

"Little friend, who are you from Li?" Turner asked.

"Don't say it," Li Mo shouted.

Li Mo repeatedly instructed whoever reported his name in front of the school or outsiders and sent him back to his hometown immediately.

Huang Xiaoyue said alertly: "A few foreign VIPs, in this way, we will go back and bring your words to Li, but don't disturb us shopping." ”

"One electricity, one electricity."

"Don't worry, we'll bring it."

"Is Li Mu very powerful?" The short young man asked.

"What you just said, I heard a lightning, Li is powerful, this is not shoes, it is wisdom, it is fashion, you don't understand."

The tall young man said: "Yes, Xiao Zhao, think about it, if we wear a pair of leather shoes for more than 500 yuan, it is not cowhide, but if we wear a pair of wrestler shoes for more than 500 yuan, how much cowhide?" ”

"You're sick in the head, Turner, does it really sell for four hundred dollars in America?"

"Yes, all here," Turner said with a hug gesture and held up the red card in his hand, "It's all cheap, everything is cheap, we're going to spend it all." ”