After eating and drinking, the guests moved to the 'Ginkgo Biloba Chapel' next door to the restaurant, where a small charity auction will be held, where guests can donate money to the 'Ginkgo Foundation' in their own way!

This charity auction was not as vigorous as usual, everyone knows it, after all, the main body of the guests is rich people who don't like to be in the limelight, and Xiao Feng also obeyed the meaning of the guests. Of course, the 'Ginkgo Night' during the 'Jinghu Wine Festival' in autumn will be held as scheduled, which will eventually give the 'Jinghu Scenic Area' a business card for external publicity.

The process of the charity auction was not shocked, and everyone did not have the idea of fighting for financial resources, but just did what they could, and the mind was there.

Take some celebrities as an example, don't look at them glamorous on the screen, but their income is actually not high, so naturally they can't be compared with super-rich people such as Brother Xiaoma. However, these celebrities can also contribute to the 'Ginkgo Foundation' and charity in their own way.

For example, this time, Xiao Feng led the celebrities to record a short video to promote the 'Ginkgo Foundation' and call on more people to participate in this great cause.

This free public service announcement will be broadcast on major TV stations and online platforms across the country from June onwards to further enhance the popularity of the 'Ginkgo Foundation'.

Today's 'Ginkgo Foundation' is not short of money, but because it is carrying out more and more charitable aid projects, it needs more professional full-time managers and more volunteers.

Take the 'Jinghu Group' and Xiao Feng as examples. Their donation budget to the Ginkgo Foundation in 2013 is about 3 billion RMB, plus the donations of other wealthy people and celebrities, the donation received by the Ginkgo Foundation in 2013 will not be less than 5 billion RMB.

So much donation. Naturally, it will not be put on a bank account to lay eggs, and the 'Ginkgo Foundation' needs to spend these funds on the people in need as quickly and best as possible.

As a result, the problem arises that the 'Ginkgo Foundation', which has been established for too short a period of time, does not have enough personnel to carry out many projects.

To this end, the 'Ginkgo Foundation' can be said to have racked its brains and came up with various solutions. This time, superstars and tycoons jointly shot a promotional video, which was also a good idea that Xiao Feng came up with!

For the super-rich. Tens of millions of donations have been donated, and now there is no obstacle to shooting advertisements for the foundation. Even some rich people who don't like to be in the limelight, such as Liu Yonghao and others. He is also passionate about charity and does not refuse.

As for the celebrities, they are naturally aware of the unspoken rule that shooting charity and public service advertisements is 'free' in the industry, and of course, it is not excluded that some celebrities and charities who sell dog meat on sheep's heads carry out false propaganda and pay for advertising shooting for ulterior purposes.

For the 'Ginkgo Foundation' with a deep background, no star can say no, because the benefits of shooting advertisements for free are obvious.

First of all, charity advertisements will be placed at a high density on various David TV and online platforms. This can greatly increase the popularity of celebrities and create a better positive image.

Secondly, the Huaxia consortium with 'Jinghu Group' as the core is gradually forming. If you are generous in the advertising shooting of the 'Ginkgo Foundation', you can make up for it in other aspects.

Take Xiao Ming, baby and Deng Xiaochao as an example, they have a good personal relationship with Xiao Feng, and they are the image spokespersons of the 'Jinghu Group', so it is naturally incumbent on them now.

In addition, the Golden Triangle of Mango Satellite TV is also the main force of this charity public service advertisement. They even acted as the on-set work, making the filming work go smoothly.

This time, the commercial was directed by director Xie Kui himself. Now is the moment of intense filming of the second season of "Where Are You Going, Dad", Director Xie Kui came to Ginkgo Village in his busy schedule, naturally to give Xiao Feng enough face.

In this afternoon, the celebrities and tycoons filmed an advertising video in the studio built by the 'Jinghu Group' by the Jinghu Lake, which is not difficult to shoot, and each guest only needs to say a word or two in front of the camera.

Afterwards, director Xie Kui and Xiao Feng will edit the filmed materials accordingly, and finally broadcast them on TV stations and online platforms.

Of course, in order to take care of the feelings of all the guests, the pictures of each guest leaving the country will be handed over to them for review, so as to avoid some pictures that they don't like very much from appearing in public.

In short, 'Jinghu Group' has worked many details for this seemingly simple promotional video, which is also what a mature company should do.

By the time the charity auction ended, it was already past 12 o'clock, but everyone at the scene was quite excited, and the whole auction had raised more than 1 billion RMB for the 'Ginkgo Foundation'.

Therefore, when Xiao Feng announced the end of the auction, there was warm applause in the small auditorium, after all, the 1 billion cash donations will help more vulnerable groups!

Taking Jinghu Group as an example, from the second half of 2013, the number of 'Jinghu milk powder' they provide to poor families will increase from the current 150,000 cans per month to 300,000 per can, which means that Jinghu Dairy needs to provide more than 100 million yuan worth of milk powder every month. It is 1.2 billion yuan in a year, and if it is replaced by a relatively low-efficiency enterprise, such a donation will crush it!

In addition to the in-kind donations of 'Jinghu Dairy', the rich and celebrities have also donated a large amount of cash checks according to their own abilities, and these funds will become a strong backing for many aid projects.

In 2013, the Gingko Foundation's charity projects included the Bright Action in Poverty-stricken Areas in the Midwest, the Education Program, the Protection of the Rights and Interests of Women and Children, and Nutritious Lunches, all of which require sufficient financial support.

Xiao Feng and the 'Jinghu Group' alone can actually bear these costs, but charity has never been a one-person thing, Xiao Feng hopes that more and more people will participate in it, so as to arouse the collective attention of the whole society and win more help for the disadvantaged.

At the end of the auction, everyone left the small hall with unfinished thinking, recalling the bits and pieces of the past two days, and their hearts were naturally full of emotion!

…………

In the past, the guests naturally participated in various charity activities, but many charities are often imaginary, seemingly powerful, but thunder and rain!

In China, charity seems to have become a tool used by some rich and celebrities to whitewash the peace and enhance their 'style', and they are keen to hold all kinds of luxury parties, which are called raising funds for charity, but in fact they are just selling dog meat on the head of a sheep.

However, in the various activities held by the 'Ginkgo Foundation', people can't see this hypocrisy, and the donation of real money coupled with good execution has made the 'Ginkgo Foundation' the best charity in the country in just three years, and there is no one!

It is a bit of an honor to be able to participate in the specific affairs of the 'Ginkgo Foundation'!

Therefore, while the auction was going on, the guests were constantly refreshing their scarves and broadcasting the auction live, so that more fans and netizens could pay attention to the 'Ginkgo Foundation'.

For the guests, since they have already shot an advertisement for the 'Ginkgo Foundation', it means that they have become one of the image spokespersons of the foundation, and it is naturally their duty to promote the foundation positively!

The changes on the Internet quickly attracted the attention of netizens and fans, and everyone was also stunned by the generosity of these super-rich people and the 'Jinghu Group'!

In fact, people with a little insight know that philanthropy is actually the redistribution of social wealth and an important symbol of social civilization and progress. In the past, philanthropy in China had just started and did not have enough status in the minds of the Chinese people, but in recent years, the understanding of the Chinese people has made more progress.

With the development of the Internet and the awakening of civic consciousness, people have more awareness of charities, and even look at them with scrutiny.

In particular, after the scandals of the Red Cross Society, many charities have suffered an unprecedented crisis of confidence and their credibility has plummeted.

However, in this mournful situation, the 'Ginkgo Foundation' bucked the trend and won unanimous praise from the public in just a few years.

Without him, an open and transparent financial system has become a crucial factor!

On the official website of the 'Ginkgo Foundation', anyone can check the expenditure method of each expense, and can also see the photos of the relevant bills, the contact number of the person in charge and other details, so that the ins and outs of each donation are clear.

In addition, the local media can also investigate the situation of each beneficiary through various means, to ensure that every penny of the donation is used in the right place, and there will be no abuse, fraud, etc.

It can be said that it is this open, transparent and meticulous financial system that has made the 'Ginkgo Foundation' not only suffer a crisis of trust, but also become the most trusted charity of the people in the country.

This time, the 'Ginkgo Foundation' quietly raised 1 billion RMB, which impressed the public and gave them more understanding of the strength of the 'Jinghu Group' behind the foundation.

With the incomparably developed Internet, the charity of the 'Ginkgo Foundation' and the news of the 'Mirror Lake Truffle' have spread on the Internet in a very short period of time, as long as people who are online have seen these news.

All of a sudden, 'Jinghu Group' once again stood on the cusp of the storm and was out of the limelight!

In particular, the 'Jinghu truffle' is actually semi-artificially planted, and the taste is no different from the wild truffle, and even the news that it is even better has shocked the food circle.

'Jinghu Group' has quietly completed the industrial layout of many top ingredients, and it is making great strides in the direction of the world's top food supplier! (To be continued) R466