Chapter 38 Shangri-La Hotel
Founded in 1903, the South China Morning Post is an English-language newspaper in Hong Kong and Hong Kong, as well as throughout Asia.
Zhang Heng investigated and found that the South China Morning Post had been the most credible newspaper in Hong Kong and Southeast Asia for the past 100 years, but during the colonial period, the South China Morning Post was regarded as the mouthpiece of the British colonial government, and many government officials published commentary, information and interviews there.
Zhang Heng knew that the South China Morning Post was listed on the Stock Exchange of Hong Kong Limited as early as November 1971.
So during this period of time, Zhang Heng quietly bought a large number of shares of the South China Morning Post, and this precisely deployed acquisition plan absorbed a total of about 90 million shares of the South China Morning Post after a month, accounting for about 30% of the issued shares of the South China Morning Post.
At this point, Zhang Heng only made an appointment with the chairman of the South China Morning Post, and Zhang Heng investigated the chairman of the South China Morning Post.
After investigation, Zhang Heng found out that the chairman of the South China Morning Post turned out to be Guo Henian, when Zhang Heng knew that Guo Henian was the chairman of the South China Morning Post, Zhang Heng had no hope for the acquisition of the South China Morning Post.
Known as the "King of Hotels" and the "King of Sugar in Asia", Guo Henian controls 80% of the raw sugar market in Malaysia and 20% of the world's sugar market.
Malaysia has a vast forest area, and Kwok Henian has also set up a Malaysian wood panel factory, which alone has more than 1 million forestry workers.
In addition to the above-mentioned industries, Guo Henian is also involved in the fields of finance, mining, culture and entertainment, and television broadcasting. He is one of the founding directors of Bumiputera Bank of Malaysia and has worked with former Malaysian Finance Minister Dain Synuddin to acquire a French bank in Malaysia.
Guo Henian's name is not only a household name, but has become synonymous with wealth and success.
Zhang Heng originally felt that he was now the number one person, but compared with Guo Henian, both his financial resources and connections were weak.
This incident also reminded Zhang Heng that there are many invisible rich people in this world, there was Bao Yugang before, and now he has met a powerful lord Guo Henian, and he can't even compare with them, not to mention those hidden family members and big conglomerates, Zhang Heng's attitude of being a little proud because he has created tens of billions of wealth in just over a year has slowly calmed down, and at the same time has a new goal.
It's just that now the South China Morning Post has acquired 30% and it is a pity to give up, Zhang Heng made some preparations and made an appointment to meet Guo Henian.
The place of the appointment was at the Peninsula Hotel, Zhang Heng thought that Guo Henian would send his son forward, but he didn't expect him to come in person.
After Zhang Heng met Guo Henian, Guo Henian gave Zhang Heng the feeling that he was a person with traditional Chinese morality and style, easy-going, amiable, polite and thoughtful, ordinary and loyal, without the domineering that the wealthy are accustomed to.
"Hello Mr. Guo," Zhang Heng said
"Hello Mr. Zhang, Mr. Zhang asked me to come here for the South China Morning Post!" Although Guo Henian was asking, he said in an affirmative tone
"Yes, Mr. Guo can just call me Ah Heng, the younger generation can't afford to be your old Mr. Zhang, the younger generation doesn't know that the South China Morning Post is Mr. Guo's industry, it's a little reckless." Zhang Heng said modestly
Guo Henian looked at Zhang Heng, originally he didn't have to come to see Zhang Heng in person, but he heard that there was a rare young man among the Chinese in Xiangjiang recently, so he came over to take a look, there is no young man who suddenly gains power, he is not humble or arrogant, he is a material that can be made, and his future achievements are limitless, so he said, "It's nothing, it's amazing that Ah Heng has created some achievements at a young age!" ”
"Mr. Guo praised it falsely, it's not worth mentioning compared to your old one." Zhang Heng said
Guo Henian didn't refute anything, this is a fact, but said, "I don't know why I handed over the South China Morning Post to you." ”
Zhang Heng had already thought of a countermeasure before he came, and Zhang Heng made a general plan based on the development history of Shangri-La Hotel in the future.
"I heard that Mr. Guo opened a hotel a few years ago, but now he has encountered a bottleneck in development, I can help you solve this problem," Zhang Heng said with a smile
"Oh, I don't know what Aheng can do" Guo Henian's Shangri-La Hotel, which was opened in 1971, has indeed encountered a bottleneck recently, due to the rapid expansion in the Asia-Pacific region and the creation of the Shangri-La hotel brand, the funds are relatively tight and can no longer expand rapidly, and he has nothing to do for the time being, so he looked at Zhang Heng curiously, wanting to hear what this young man who is called the pride of the business world by the outside world has to say.
Zhang Heng handed over the plan that had already been done to Guo Henian, Guo Henian looked at it seriously, the more he looked at it, the more surprised he became, after reading it, Guo Henian had to admire Zhang Heng's mind, worthy of being a business genius, worthy of the name.
Zhang Heng saw Guo Henian's gaze and knew that there was no problem with this
"I don't know what Mr. Guo thinks"
"This plan is very good, I can hand over the South China Morning Post to you," Guo Henian said with some sighs
"Then thank Mr. Guo for your success," Zhang Heng thanked with a smile on his face
"By the way, Mr. Guo, I have several big hotels in my hands, I don't know if Mr. Guo is interested in cooperating." Zhang Heng asked
Zhang Heng's plan is actually a method commonly used in later generations, that is, capital management, that is, capital and management are carried out at the same time.
In later generations, this way of capital management was mainly reflected in the international large companies.
This method was also conceived by Zhang Heng based on the previous Shangri-La Group, as the hotel management group Shangge that entered the mainland earlier, Shangri-La Group has 28 companies in China, all of which are managed with capital.
If you want to develop an international hotel, you need a lot of money, and Zhang Heng's plan is to use the Shangri-La Group to take the form of OEM, that is, the hotel uses its brand, and then exports the management, but does not require the injection of funds, so that Shangri-La has become a local landmark hotel everywhere it goes, and has successfully built the Shangri-La brand throughout Southeast Asia.
Zhang Heng wanted to use this opportunity to intervene in this family
Regarded as the world's best hotel management company in the future, it is the largest luxury hotel group in Asia.
"You, you, you're such a little slippery, okay, I don't know how to cooperate?" Guo Henian looked at Zhang Heng and knew Zhang Heng's wishful thinking, but he still agreed with Zhang Heng's approach, and admired Zhang Heng's shrewdness very much.
Zhang Heng and Guo Henian carefully discussed the cooperation plan, and Zhang Heng invested 400 million Hong Kong dollars, plus Zhang Heng's Wharf three hotels in Hong Kong and one hotel in Macau to invest in Shangri-La Hotels and Resorts to obtain 40% of the shares of the head office.
Zhang Heng understands that he has not taken advantage of this transaction at present, and the important thing is to get to know Guo Henian, a Malaysian tycoon, and can use him to develop his contacts in the future.