After Zhang Heng established the publishing house, he was busy building a large global bookstore.

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Bookstores can be said to be the cultural brand image of a city, so Zhang Heng's bookstores are carefully designed according to the design of some well-known bookstores in later generations, taking their essence and removing their dross.

Zhang Heng designed the spatial conditions such as the size, layout, and number of floors of the bookstore according to some bookstores in later generations, so as to arrange the location of each commodity area.

For example, gross profit from sales, sales ratio, consumption characteristics, etc., will determine which corner of the store these products will be placed in and how much space they occupy............

In addition, during the renovation of the bookstore, Zhang Heng not only purchased a large number of copyrights of various well-known books, but also recruited bookstore managers and managers in the local bookstores.

After more than a month of renovation, this bookstore named by Zhang Heng as Literature was officially opened, and the opening of the literary bookstore still attracted the attention of the literary circles of various countries.

In addition, many readers are deeply attracted by the bookstore's novel mode of simplicity, convenience and clarity, as well as books such as science and technology books and academic and cultural literature and art books, and thus fall in love with literary bookstores.

And Zhang Heng specially wrote two novels for this purpose, namely "The Da Vinci Code" and "Harry Potter", two books that were very popular and influential in later generations.

The Da Vinci Code is a book written by its original author, Dan Brown, who broke through the basic mold of traditional suspense novels, with smooth writing and full of wisdom in the language.

In particular, the knowledge of cryptography, mathematics, religion, culture, art, and many other aspects is vividly displayed in the book, and after a complete investigation and analysis, the ups and downs of the plot are arranged, and in the book, the author shows people a shocking ancient truth.

The novel is a collection of detective, thriller, and conspiracy theories, and has piqued a general interest in certain religious theories.

And the book broke the record for American novel sales with 9 million copies, ranking first among the top 10 bestsellers, and is one of the most read books in the world.

And the book "Harry Potter" is even more remarkable, it is a series of 7 novels written by British female writer J.K. Rowling.

Translated into nearly 70 languages and sold more than 450 million copies in more than 200 countries, the series is one of the best-selling novel series in the world.

Later, Warner Bros. Pictures remade these 7 episodes into 8 movies, one for each of the first 6 episodes, and the seventh episode was divided into two parts. The Harry Potter film franchise is the highest-grossing film franchise of all time in the world, with a total box office revenue of $7.8 billion.

Zhang Heng believes that the Literary Publishing House and the Literary Bookstore will soon become famous around the world after owning these two books.

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After Zhang Heng was busy with the affairs of the publishing house and the bookstore, this time was a little leisurely.

Today, Zhang Heng is leisurely crossing Erlang's legs, lying on the boss's chair, comfortably enjoying the massage of Chen Yulian's two little hands, while reading today's newspaper.

Suddenly, Zhang Heng stood up suddenly, slapped the newspaper on the desk with a "bang", and saw that the newspaper published a lot of unfavorable news about Zhang Heng and the companies under his group.

As a talent in the 21st century, Zhang Heng understands the importance of the media very well, recalling that in his previous life, the CCTV advertising king "Qin Chi" wine was pulled down by the "Economic Information Daily" article "Rolling Sichuan Wine into Qin Chi", and the fall of the Tang brothers in Delong was ...... Zhang Heng believes that it is necessary to occupy a place in the media industry.

Chairman Mao once said, "The barrel of the gun, the barrel of the pen, the revolution depends on these two poles." ”

Napoleon also famously said, "A newspaper is worth 3,000 Mausers." ”

Zhang Heng set his sights on the newspaper in front of him, which is a print publication that is regularly distributed to the public, mainly publishing news and commentary on current affairs.

It is an important carrier of mass communication, with the function of reflecting and guiding public opinion, Zhang Heng decided to acquire a newspaper.

Zhang Heng set his sights on two newspapers, namely "Dongfang Daily" and "South China Morning Post".

The South China Morning Post (SCMP) is an authoritative and independent newspaper covering Hong Kong and Hong Kong, as well as the whole of Asia.

In addition to news and information from Hong Kong, the two sides of the Taiwan Strait and the world, there Chinese are also "Longmen Array" where famous experts gather, "Zhengzhi" and "Kung Fu Tea", which are full of unhappiness for readers, and is a comprehensive, omniscient, cross-era and cross-regional newspaper.

It can be said that Zhang Heng owns these two newspapers and has the right to make his voice heard in the media.

"South China Morning Post" has been listed on the Xiangjiang Stock Exchange in November 1971, you can buy it if you have money, but "East Daily" is not good, you need to spend some new thinking, Zhang Heng had to come to the Oriental Daily in person, when Zhang Heng stood in front of the Oriental Daily Building, I couldn't help but think of the scene when he first came to the Oriental Daily, Zhang Heng seemed to see himself in a trance when he walked into the Oriental Daily with anxiety, and he was feeling a lot of emotion.

Someone suddenly patted Zhang Heng behind him, and Zhang Heng looked back and saw that it was Zhang Heng's old friend Wu Fei.

"Ah Heng, why do you have time to come to my side today, you are a busy man now!

"Isn't this thinking about you, brother, just come over and see you," Zhang Heng said with a hippie smile.

"Tell me, I don't know who you are."

"It's really nothing, just to come and see you, by the way, please help me introduce your cousin," Zhang Heng said

"I know that your kid has nothing to do but go to the Three Treasures Palace, let's go!" Wu Fei took Zhang Heng to Ma Chengkun's office after speaking.

"Bang Bang"

"Come in"

"Cousin Ah Heng has something to do with you," Wu Fei said to Ma Chengkun

"Hello Mr. Ma"

"Hello Mr. Zhang, please take a seat" Ma Chengkun politely asked Zhang Heng to sit down, and now Zhang Heng is no longer something that Ma Chengkun can look down on.

Zhang Heng explained the meaning straight to the point, Ma Chengkun disagreed at first, but Zhang Heng gave him an analysis of the prospects of the newspaper, now the newspaper is becoming more and more difficult to sell, there are many newspapers that open a newspaper, the pressure is very high, and the profit is small It is better to invest in other industries, Ma Chengkun thought of his father and uncle who were far away in Taiwan, and couldn't help but rise up with the idea of taking money to invest in Taiwan.

Zhang Heng saw that Ma Chengkun had a wavering idea, so he immediately offered 200 million, a number that Ma Chengkun couldn't refuse, Ma Chengkun thought about it and finally nodded, and then discussed the details of the transaction with Zhang Heng.

In just three days, the Oriental Daily, which can rank among the top three Chinese newspapers in Xiangjiang, was taken over by Zhang Heng.

When Zhang Hengzhao held a press conference to announce the news, the reporters were taken aback, and then some reporters questioned that Zhang Heng had ulterior motives.

Zhang Heng pointed out that the acquisition of Oriental Daily is a good business prospect, and will provide additional resources to cultivate a high-quality editorial team to help the content of Oriental Daily spread more widely and let the media get more readers.

Moreover, "Oriental Daily" will focus on the three sides of the Taiwan Strait, bringing profound, comprehensive and unique news and analysis to Chinese readers around the world.

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