On the moon day of Yanjing, the snowflakes of winter are slowly falling.

Looking down from the bedroom, there was a layer of snow floating in the sunny community, Li Feiteng turned around and hugged Gao Yuanyuan, who was folding the quilt, he kissed it and said: "I'm going to the company, wait a minute, I'll let Li Mu drive you to pick you up and go to the company to shoot posters." ”

"Well, the road is slippery, be careful when driving. Gao Yuanyuan said softly, she opened the door and sent him out of the house.

This new house is the renovated love nest in the Sunshine Community, because the materials used are absolutely environmentally friendly and green, and there is no taste, so Li Feiteng, who returned to Yanjing, soon moved in with Gao Yuanyuan.

This is his home, a beautiful fiancée who is pregnant, a haven that can give Li Feiteng warmth in winter.

Today is January 7, 1998, Longteng company has entered a new stage of development, on New Year's Day, net Qingmu forum officially announced the change of the use of a new domain name, the website uses a new version of differentiation, determined to build China's first portal brand.

Internet access, on hao123, watch the news, just see the wooden portal network - this simple propaganda word, fully into the Feiteng Group's Internet café computer desktop, Internet café wall, and joint Tengda advertising, together into the national college campus wall.

At the same time, on New Year's Day, the cover of the book "Li Feiteng's Successful Autobiography", which was listed in Xinhua Bookstore across the country, was also printed with the extra-large font of "Li Feiteng, the founder of Qingmu Portal".

-- Li Feiteng. Yanjing people. Born in 1977. Young genius best-selling author, Ming history expert, charity entrepreneur, representative works "The Legend of Wukong" and "Those Things in the Ming Dynasty".

Major achievements: founded Qingmu Portal, won the "Asian Small Stock God" in the Asian special evaluation of Time Magazine, and won the title of "World's Best Charity Couple" with his fiancée Gao Yuanyuan in the New York Times.

In the counter of the Internet café of Feiteng Group, each set of Three Kingdoms Kill cards and each set of Feiteng playing cards are mixed with a delicate billboard, which is the billboard of Qingmu Portal.

Online Three Kingdoms Kill game, every time you log in to the game. There will be hyperlink advertisements for the Qingmu portal, including the cover of the newly launched Xianjian 98 Tender Edition of the game CD, as well as in the game, all of which have added the brand advertising of the Qingmu portal.

At the same time, in many prosperous areas of the country, all the shops and buildings have hung advertising banners of a man in a suit and a beautiful woman, which is the promotional poster of the Qingmu portal network taken by Li Feiteng and Gao Yuanyuan together.

In short, Li Feiteng racked his brains to come up with a lot of publicity methods, and he was determined to promote the Qingmu portal as a well-known website, so that every Chinese would remember the domain name of this website.

As Yahoo's market price on the Nardas stock market continues to rise. Economists have introduced the global Internet into the portal with such a false statement that "3 years of network technology economy is equivalent to 70 years of industrial economy".

All network companies. Li Feiteng was the first person in China to start using the advantages of advertising to make portals, and his Qingmu portal undoubtedly soared to the first place in traffic again.

Biting tightly behind the Qingmu portal network is Sohu, and Ding Lei's NetEase has not yet reacted, as for the predecessor of the groom.com, Lifang Online, under the nervous control of Wang Zhidong, secretly wants to merge with Huayuan.com, the first overseas Chinese portal.

Originally, many Internet companies that still wanted to do mailboxes, TMs, and search engine services gradually gave up these projects and began to sprint portal traffic with all their might.

The profitability of portal advertising has also become the most concerned topic for IT people, Qingmu portal took the lead in using dynamic image advertising, coupled with the advantage of traffic first, and successfully obtained a million dollars of advertising fees from IBM, Lenovo, Founder and other groups.

After Li Feiteng drove to the company, the major financial media have been in place, and he announced the independence of the Qingmu portal this year, and at the same time spread the news that the monthly advertising profit of the Qingmu portal exceeded 1 million US dollars, making the portal more popular, so that everyone's eyes are focused on it.

In fact, Qingmu portal only received millions of dollars in advertising fees this month, and it will set up sites in major cities in the future, which requires an investment of tens of millions of dollars, and Li Feiteng has no funds, and he has spent all the 500 million yuan into RMB, as for the overseas funds, it is used to lay out the search engine platform, and the follow-up social platform, and it is impossible for him to embezzle those hundreds of millions of dollars.

Therefore, Qingmu portal can only take the road of financing and listing.

Of course, even if Li Feiteng is not short of money, he still wants to go public to make money, and before the Internet bubble, it was too easy to go public to make money.

The overwhelming advertising of Qingmu Portal, in addition to the traffic, is not a signal from Li Feiteng to overseas venture capital, he does not believe that no one will take the initiative to invest.

"Mr. Li, Qingmu Portal has recently received hundreds of dollars in advertising cooperation from IBM, Lenovo, Founder and other groups, is this true?" In the conference room, the reporter sat below, and the microphone was aimed at Li Feiteng.

Listening to this reporter's greetings, Li Feiteng nodded undeniably and smiled: "I think you have all watched the Qingmu portal, our company uses the latest dynamic picture technology, better than the original graphic advertising effect, so the advertising revenue is also soaring, this month has received more than 1 million US dollars in advertising profits, it can be said that our Qingmu portal is the first profitable portal in China." ”

"Qingmu Portal has recently invested a lot of advertising in various places, dare to ask Mr. Li how much cost he has invested in the portal, and when he plans to go public?"

"The advertising cost of Qingmu portal is not large, we have our own publicity advantages, as for listing, I think Qingmu portal as China's first portal, listing is a matter of time, less than two years, we will definitely attack the Nardas stock market!"

"I heard that Qingmu Portal is going to operate independently and become a subsidiary of Longteng?"

"Qingmu is going to operate independently, but not to become a subsidiary of Longteng, but it will be completely independent, dedicated to the operation of the portal, determined to build a comprehensive website where netizens log in every day to understand the national and even global news. ”

"So Mr. Li, what is the positioning of Longteng Company?"

"Longteng Company is still doing the software application market, and the subsidiary Yunteng Games is positioned in the game application market. ”

"Can I understand that Longteng's software application actually serves the Qingmu portal?"

"You can understand it that way, but I keep my mind to myself and let time tell. ”

The interview ended quickly, Li Feiteng sent off the group of financial reporters, he turned around and began to plunge into the new version of the Qingmu portal to stabilize the work, and also began to plan the establishment of sub-stations across the country.

The arrival of the New Year in 1998 was also the beginning of the global war for the portal network, and this year, Li Feiteng called it the "Portal Year". (To be continued......)