Chapter 202 Media Cooperation
Yanjing, the headquarters of Sohu on Xueyuan Road, Haiding.
In a hospitality conference room, Zhang Chaoyang sat at the conference table with a smile on his face, in front of Ms. Su Aiwen, president of Intel Asia Pacific Venture Capital, and her secretary.
After reading last year's financial statements, Su Aiwen looked up and said, "Mr. Zhang, how much more money do you need?"
"10 million US dollars, I hope to be able to arrive at one time, the recent Qingmu portal has invested heavily in advertising, using high-quality software services and new layouts to attract traffic, and now the traffic has surpassed Sohu a lot, I am worried that if this continues, Sohu will have a very strong competitor in the future, and the group of people in Nardas also like the title of the first, losing this title, although Sohu may also be successfully listed, but whether the stock price can rise all the way, it is really hard to say. ”
Zhang Chaoyang is very aware of the concept of venture capital, which is nothing more than listing money, and he also has this concept in his heart.
"No problem, I hope that Mr. Zhang can strictly follow the plan we planned. ”
Su Aiwen said simply, she quickly signed a financing contract, and Zhang Chaoyang also smiled and nodded with relief, with this 10 million US dollars, his Sohu can also quickly start the plan to set up sites in major cities, and at the same time, the work of opening a new version of Sohu can continue without delay.
After sending off the venture capital representative, Zhang Chaoyang immediately held another high-level meeting, and after discussing with various departments, he decided to spend 2 million US dollars on the cost of advertising in major newspapers, TV stations and posters in Sohu this year.
He is well aware that without publicity, there will be no new traffic.
It's just that. Zhang Chaoyang never expected that he would be taken into the ditch by Li Feiteng. There are many ways to promote the Kiyoki portal. Because the cost is very cheap, most of them are mutually beneficial cooperation methods, and no advertising costs are spent, and Zhang Chaoyang chose the wrong way of publicity at all.
In '93, Kiyoki University came up with the idea of a science and technology park, which was approved by the Ministry of Education and the city of Yenching, and construction began the following year.
This year, the construction of the science and technology park has also been completed. Qingmu Portal is also fortunate to be the first high-tech company to settle in Qingmu Science and Technology Park.
The company name of Qingmu portal is "Qingmu Information Technology Co., Ltd.", the company has a registered capital of 20 million yuan, is a joint-stock company, the company's shareholders are Li Feiteng, Hou Jianhua, Ma Hong, Hou Jianhua is the president, and his brother Ma Hong is the vice president, that is, the director of the marketing department.
Chen Zhen is the head of the technology department, that is, the chief technology officer, and is fully responsible for the web design and back-end programming, and Li Feiteng temporarily assumes the position of chairman.
For example, Hou Jianhua is a Qingmu student who is about to graduate. And Chen Zhen and Ma Hong are both senior brothers who graduated last year, and they have worked with Li Feiteng for just one year. It can be said that he is extremely lucky to be promoted from a programmer to a senior level, and to be able to join in is also a measure of Li Feiteng's great feelings to attract talents.
There is no shortage of technical talents on the Internet, what is lacking is business-minded technicians, that is, how to turn technology into a commercial profit point, which is a lot of things.
Li Feiteng values Hou Jianhua and Ma Hong, two people who understand technology themselves, and also have a good grasp of business, which is the manager that an Internet company needs.
Therefore, Hou Jianhua became the president, and Ma Hong became the deputy.
As for Chen Zhen, his personality is indeed too boring, but fortunately, there is no problem with communication skills, so Li Feiteng was appointed as the chief technology officer, fully responsible for the construction and improvement of the portal, anyway, Hou Jianhua and Ma Hong's work is not very busy, and the three of them can completely control the direction of the portal.
No matter how bad it is, when it is critical, Li Feiteng can also make a move.
The establishment of Qingmu Information Technology means that the portal will start to expand its business a lot, and at the same time, it will also have to recruit a large number of employees.
It turned out that only six or seven people were responsible for a Qingmu forum, after the establishment of the company, quickly recruited more than 20 new employees, a large number of work began to be divided in detail, every day the portal also has to deal with more content, update responsible for many pages, columns.
The technical department, the marketing department, the finance department, the marketing department, and all the departments of the company are in place in one step, and this lightning-fast establishment model is, of course, because of a clear plan, and the direct relationship with the human resources department of Feiteng Group.
Today, Li Feiteng came to this new company, and he first held a collective meeting to convey some innovative ideas of company management to new employees, and then left a few senior executives.
In the office, he smoked a cigarette and said to Hou Jianhua: "Our portal has a lot of new sections, do you think that these tasks are too much, and it is difficult to complete the daily collection and update of news materials?"
Hou Jianhua was really said by Li Feiteng's words to the heart, the new company has just been established, the new employees have just taken up their posts, all kinds of cumbersome things, so that several technicians are busy, even if they work overtime, the Qingmu portal is still full of loopholes, and many pages are simply vacant.
"Brother Li, do you have a solution?" asked Ma Hong.
Li Feiteng extinguished the cigarette in the ashtray, and said with a smile: "Ma Hong, tomorrow you don't have to be busy in the company for the time being, take two clerks to visit the major newspapers and TV stations together, and say that our website has opened a column for them, and they can send reporters to us every day to provide news materials. ”
Hou Jianhua was overjoyed when he heard this, but he didn't expect to do this, so the workload of the portal network was completely reduced.
"We can cooperate with all the traditional media in the early stage, but in the middle and late stages of the company's development, we must also set up our own news department and have our own reporters!" Li Feiteng frowned and reminded, he doesn't want the Qingmu portal to completely become a carrier platform for traditional media, such a development is of little significance, since he wants to make the Qingmu portal strong, he wants to have an independent and impartial media microphone.
Li Feiteng does not want the Qingmu portal to be officialized, he is a complete private enterprise, and everything he reports the news is centered on democracy and freedom, even if he cannot achieve absolute freedom, he must not favor anything.
Although it is difficult to do it in China, he also wants to fight.
"I understand. Hou Jianhua nodded, he has long mastered the core value of the Internet "user experience", users can experience the most fair, free and authentic current affairs news reports, which is also one of the important elements of the success of the portal. (To be continued......)
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