Three days later, after continuous communication and discussion between Jim and the board of directors, a strategic partnership with Google Food Group Buying Network was finally reached.

At the time of the signing of this key contract, the sky-high endorsement contract of $90 million a year was also reached.

In addition, McDonald's also paid $50 million for the joint promotion of the McDonald's brand in China by uniting the Qingmu chain of Internet cafes, a total of more than 10,000 stores, with a three-year contract for 50 million years.

The price is not particularly high, but it is also an income, and for Li Feiteng, promoting McDonald's in China is undoubtedly the icing on the cake.

Of course, if KFC does not come up with measures to deal with it, McDonald's $50 million is definitely worth the money.

The proceeds of $140 million were obtained through three days of contract negotiations.

Li Feiteng was in a very comfortable mood, and he couldn't say who took advantage of what, he could only say that McDonald's was very smart to stand in the same boat with him and walked into a camp with him.

If he wants to get involved again when the Chinese catering market is more popular in the future, he can also cooperate with McDonald's and make money together!

On the day the contract was reached, a series of actions followed.

Li Feiteng began to get busy, and he personally went to the company to direct the work.

And Jim's side is on the move.

First of all, McDonald's leaflets, a pair of promotional posters, were quickly faxed to Google's food group buying department, and presented to Li Feiteng.

Li Feiteng doesn't care about the group purchase content on the flyer, he only cares about the logo, website icon, and slogan of Google's food group buying network: "Love food, love convenience, love discounts, let's buy Google food together!"

A total of 22 promotional posters in different regions, Google and McDonald's, all discussed and communicated together, and gradually reached a unified opinion.

Subsequently, 220 million copies of McDonald's promotional posters printed with "Google Food Group Buy" began to be launched.

McDonald's in the world, every month can consume hundreds of millions of leaflets, and 220 million copies, just two months of an attempt, this cooperation is a three-year cooperation, the next billions of promotional posters, there will be Google food group buying, and other information about Li Feiteng's food group buying network.

As for Li Feiteng, he also began to order Google food group buying to promote McDonald's online, in addition to the food group buying network, directly and permanently on the homepage, hanging the McDonald's brand words, and McDonald's group buying activities, which will be hung on the homepage 24 hours a day, and any other business activities can not get these effective online publicity methods.

Google's other platforms, as well as products, have also begun to promote McDonald's information more or less.

There is also Li Feiteng, who also spent a week filming TV commercials for McDonald's and Google food group buying.

The promotional video was quickly hung on the major TV stations in the magnesium country, and as for the cost, it was also borne by Google and McDonald's.

For a while, people were very surprised by these earth-shaking promotions, and at the same time, they also supported McDonald's very strongly.

McDonald's group buying activities, as well as new styles of group buying packages, have a lot of new tricks, and in terms of dishes, their chef research center is also working overtime to launch new products.

The entire McDonald's company, as if adding a motor, is operating rapidly, and Li Feiteng is also helping with online resources.

……

Yum Restaurant Group is a restaurant company that was spun off from PepsiCo in 1997.

David Novak, who was also the global CEO of PepsiCo, was the global CEO of PepsiCo before running Yum Restaurants on his own.

And now David, he is not only the president and CEO of Yum, but also the chairman.

At this time, David was sitting in the office, he looked at the market analysis report from the marketing department, rubbed his temples with a headache, and said to himself: "This Jim is really bold enough, he cooperated with King Lee, and I don't know how to cooperate, which actually made our KFC and Pizza Hut's turnover drop by 7 this week." ”

The office door opened, and a Chinese man walked in with his secretary.

"Mr. David!" the Chinese man shouted, a look of anxiety on his face.

David looked at Su Jingshi, who suddenly arrived, and was also very surprised, and said, "Samuel, why are you here." ”

This Chinese man, Su Jingshi, is a native of Taiwo, and is also the president and vice chairman of Yum Greater China, and his English name is Samuel.

"You don't know, Mr. David, that I have something important to discuss with you this time. ”

"Oh, please. ”

The two sat down, the secretary served coffee, and Su Jingshi said: "McDonald's is in the four major cities of China, using the resources of King Mr. Li to renovate the shop of Qingmu Internet Café, as well as Feiteng Industrial Group, Wanda Real Estate Group has a wealth of real estate in the city, started a round of new store pù opening plan, as far as I know, in China, McDonald's has planned to open 150 stores pù plan, at the same time, in China, McDonald's brand promotion efforts have increased, strict zhòng threatens our KFC, Pizza Hut in the future market development plan in the Chinese region, we are a little unable to keep up with the pace of the opponent!"

When David heard this, his face couldn't help but change, and he sighed: "I really didn't expect that the secret cooperation between King Lee and Jim has suddenly begun to change so much in the world, hey, our KFC and Pizza Hut have also been affected by McDonald's in magnesium recently, and their turnover is declining, and now it can be described as a continuous hot skyrocketed, using a new type of publicity method of food group buying, and King Lee personally endorsed them, and now there are millions of King fans across the United States, all of whom are consuming McDonald's group buying activities. ”

"This kind of offensive caught us off guard!"

David's words also surprised Su Jingshi very much, he didn't expect the company to be so frustrated on the side of the magnesium country.

It seems that his nervousness is not superfluous, but he has really felt it, and the strategic cooperation between Google and McDonald's has really produced an immeasurable chemical reaction.

They didn't expect that in addition to catering, it was relatively easy to work together, but they didn't expect that through guò food group buying, they already had celebrity influence, and they could quickly get their hands on the market.

David and Su Jingshi are a little overwhelmed, can they only watch McDonald's development pace get bigger and bigger, and the turnover is getting higher and higher?

"Let's have a meeting, let's have a meeting to discuss, it seems that we can only increase the cost of publicity, launch more offline preferential activities, and can't use food group buying to resist, just find more good, creative traditional ways to deal with it, we can't do nothing!"

David said this, and Su Jingshi also agreed very much, and the purpose of his coming was basically like this.

……

……

Silicon Valley, KTSF26 TV.

In an office, a capable woman stood aside nervously, she looked at the young boss sitting at the desk, thought for a while and said: "After the first episode of the undercover boss was broadcast, more than 20,000 people in Silicon Valley ordered our KTSF26 from a cable company, and in the past two days, other TV stations have called and wanted to buy the broadcast rights of the program, and a Canadian TV station has wanted to buy the patent of the program. ”

"Hmm. Li Feiteng responded, he put the report in his hand aside, looked at her and said: "This program does not need to be sold for rebroadcast or patent, you copy the video disc and send it to the copyright department of the group headquarters, and from next month, this program will also be broadcast in Asia." ”

"Okay, I'll do it right away. Chen Yingqi nodded and said, she just wanted to go out, but was stopped by Li Feiteng.

"I didn't publish a new interview book, you asked the directors to shoot a promotional video, insert it in the program, and copy it together and send it to the headquarters. ”

"Okay. ”

"It's enough to spend $1 million, and the investment cost of the promotional film will be directly deducted from the advertising fee of the program, so that the group can find a star to shoot it. ”

"Got it. Chen Yingqi couldn't help but be irritable, after she finished speaking, she simply stared at him, and simply waited for him to finish his orders, and then she left, otherwise she would be called back again before she walked out of the door.

"Look at what I'm doing, let's get busy!" asked Li Feiteng pretending to be confused.

"Okay!" Chen Yingqi's eyes widened, she simply turned around and walked out quickly.

He looked at the woman, pursed his lips slightly, and shook slightly.

This woman was so impatient, he wondered if he wanted to change someone who was resolute to do this TV station.

Whether a TV station can be popular and big depends on whether the person in charge has ambition and patience.

This Chen Yingqi did not come out in either aspect, which really disappointed him.

KTSF26 used to be an ordinary Chinese TV station, but Li Feiteng stayed here for two months, but it was completely different, and this TV station was definitely going to undergo a earth-shaking change.

He did a show himself, and it would be a waste of emotion not to make this station the most influential station in San Francisco.

"Undercover Boss" has been recorded for 10 episodes, and there is still half of the content, Li Feiteng is planning to "strike", he asked Page, Brie and other Google directors to help him complete the later recording, recording the show is still too tired, and the income he gets is not enough to make him very excited, and he has no motivation to work.

"How can we make KTSF26 the No. 1 TV station in San Francisco?" Fei Teng Li touched his head, and he thought deeply.

KTSF26, when it was first acquired, cost a total of $18 million, while this TV station, with a turnover of only $6 million last year, has actually been in a state of loss when operating costs are excluded. R1152