"McDonald's wants to develop and open up the market in China, and Mr. Wang Li's Qingmu chain of Internet cafes has tens of thousands of stores in China, and it would be better if it could cooperate in this aspect of publicity resources." After Jim finished talking about the food group buying, he smiled seriously.

Li Feiteng waved his hand with a smile and said: "The turnover of our Qingmu chain Internet café in the past two years has been hit hard, and with the popularization of computers, our store pù is destined to transform into something, at present, the Internet café has cooperated with Tengda Media to do advertising business, if Mr. Jim wants to invest in advertising on this platform, then it needs to be negotiated again." ”

"Okay, okay, that's as it should be." Jim also hurriedly said, he knew that he was in a hurry, but there was no way, it was too important for McDonald's to cooperate with Li Feiteng, a TMT tycoon.

Whether McDonald's can turn the tide and completely suppress KFC, which surpasses Yum Group, depends on whether the legendary tycoon will truly reach a strategic partnership with them.

Li Feiteng said: "Our Google's food group buying network, has just developed, it does need a lot of funds to develop the market, there are already a lot of entrepreneurs, and competitors have paid attention to the group buying in a new business field, so I also have an idea, that is, McDonald's and Google food group buying linked publicity, you McDonald's in advertising, bring us Google food group buying, and the same our food group buying is also the first to promote McDonald's, plus my endorsement, In this way, our cooperation is not closer, and wouldn't it be easy to achieve a win-win situation? ”

Jim didn't quite understand. Asked: "How to hook up propaganda." In addition to the traditional TV promos. Is it also related to the promotion of the store? ”

Li Feiteng explained: "It is the linkage of all the publicity aspects, the leaflets and posters of the store, the promotional advertisements on TV, and the publicity plan on the Internet, all of which are combined with the Google food group buying, just like when people see McDonald's, in addition to going to the store to buy and phone orders, the second way to buy is to buy from the Google food group buying website." And we, Google Food Group Buying, will also cooperate with McDonald's as much as possible to launch McDonald's group buying discounts on the website to ensure the popularity of your store as much as possible. ”

Jim's eyes showed a gleam, and he said: "With all due respect, our McDonald's is a company with a very high brand value, and the annual expenditure on advertising is not much, and the exposure rate has always been not low. It should be you, so if you want to cooperate. I think your company will also need to pay for the associated publicity costs. ”

When Li Feiteng heard this, he wanted to laugh.

This Jim actually wants to get money from him.

Of course, it's not just about money, but about other ways to negotiate price reductions.

But he immediately said: "Mr. Jim, don't forget, our food group buying is a public platform, which means that any catering company can participate in it, including KFC, Pizza Hut and other competitors of your McDonald's, if you McDonald's don't want to cooperate, I believe there will be many, many merchants who take the initiative to launch more preferential packages on our group buying platform, and we are also willing to vigorously promote them, such as on a series of platforms such as Qingmu Portal, Longteng QQ, Facebook, etc., At that time, I can believe that it will be able to bring a new change in the online group buying catering market, an immeasurable change! ”

When Jim heard this, his face turned a little pale.

This is indeed the case, Google currently only operates a food group buying network, but the "Qingmu group buying, Facebook group buying, QQ group buying, blog group buying, Taobao group buying, Baidu group buying" and so on, there are more than 10 group buying networks, all in different regions, respectively began to operate online.

In itself, Li Feiteng represents the global Internet giant, and he can always think of a market that others can't think of, and once he takes a step and opens up a new market, when others don't have time to react, he has already contracted this market.

It's like the food group buying, when everyone hasn't reacted yet, it is indeed suddenly launched, and the sudden operation is hot.

Even if other companies react quickly, it is impossible to come up with it without more than half a year.

Li Feiteng already has many online platforms, and he also occupies a leading position in the field of offline local promotion.

More than 70% of the world's colleges and universities are occupied by various platforms, so once there is a platform, it can be jointly promoted immediately.

Merchants didn't have group buying activities before, but now they have launched group buying discounts online, and strangers can order together and choose to pay online.

In this new field, a new way of promoting offline stores is something that no Internet company can do at present.

People are also happy to buy online groups, because they can save money, and merchants also launch group buying activities at lower prices, because after the huge customer flow, under the small profits and quick turnover, it is still a steady profit.

Jim's McDonald's has opened a preferential group purchase package in 12 states and a total of 2,000 stores on the food group buying network, and there are 8 types of package purchases, each of which is a hot group purchase for thousands of people.

However, the three-day group purchase of thousands of people is often sold out in less than two days.

So much so that the 2,000 stores pù, in the days when there were group buys, the business was too busy to be busy, and in the case of group purchases at reduced prices, the turnover also skyrocketed by several percentage points, and the profits naturally skyrocketed.

They McDonald's has eaten the sweetness, and those other competitors, KFC, Pizza Hut, etc., have also tasted the sweetness, so it is this way that Google's food group buying has achieved more than $1 billion in online sales in three months.

At present, the market volume of the entire catering industry in magnesium country was 120 billion last year, 30 billion in a quarter, and this year it will reach a market of about 150 billion US dollars, with a total of more than 200,000 catering businesses in the United States.

Moreover, this is still just the beginning, and food group buying has not yet been fully promoted to the whole of the United States, if Google occupies this entire market, Jim can imagine that in the next few years, online catering sales will occupy a very large proportion of the catering industry.

Tens of billions, or hundreds of billions of dollars, it all depends on how Li Feiteng does it!

Now, when food group buying is still a www.biquge.info of Biquge, if McDonald's can't grasp this stealing opportunity, it is very likely that more competitors will occupy more markets in one fell swoop with this new financial and business platform through the Internet.

In this way, it is really difficult for McDonald's to improve its performance and turnover.

McDonald's makes its own official website and promotes it online?

Jim didn't dare, nor did he want to compete with Li Feiteng in the Internet market, he didn't want to push McDonald's to a dangerous point, he also believed in other companies, and he didn't dare to offend Li Feiteng and do such a thing.

Therefore, after Jim's careful consideration, he said: "We McDonald's can be linked to Google food group buying for brand promotion, but I hope that the contract can be very detailed and clear about the cooperation projects between the two aspects, responsibilities and obligations, and I hope that your company can ensure that on the platform, only we McDonald's can give priority to Google food group buying." ”

Li Feiteng smiled, he said: "Of course, this is the most important point of our cooperation. ”

The two were talking, and they had already arrived at the hotel.

We arrived at a conference room together, drank a little coffee, and then started talking.

This time, there were secretaries and lawyers present, and there were also a lot of documents, contracts, and the content of the discussion also involved details and interests.

It can be said that a strategic partnership relationship has been reached, and in a sense, it is also a monopoly promotion carried out after McDonald's and Google have reached a common interest.

Although there are some violations of some rules of fairness and freedom of some Internet platforms, no platform can be completely fair.

For example, Baidu launched a bidding search ranking, and whoever spends more on advertising will be ranked at the top of the user's search results.

And those who don't pay tend to be much further behind, and spend more money, and the probability of the search results appearing is more.

There is also such a commercial advertising model on Google, but it is not as obvious as Baidu, because Google's commercial advertising is not too much at present, on the one hand, it is to take into account the feelings of users, on the other hand, Li Feiteng also pays more attention to the development and sales of Google's product applications, and does not want to take commercial advertising as a major profit point for IT companies in the future.

This is something that many entrepreneurs must understand, any Internet product, if it only relies on an application, a platform, is simply not able to survive, just earn advertising fees, without thinking of a way, for users to develop more products, the use of a point, expand into a surface, a market area, it is impossible to succeed.

In the previous life, Tengxun QQ was able to succeed, that is, to constantly use a point to expand business and launch more products, so as to be successful.

Negative cases, such as Storm and Fengxing, these players, obviously have the opportunity to use the millions, or even tens of millions of users, to develop better products and expand the market, but in the end they were lost by Teng Xun and other peers to compete in the market volume. (To be continued......) R1292