Chapter 338: Cheap

Li Mo didn't plan to take care of this matter originally, and he didn't have the ability to do it. Pen & Fun & Pavilion www.biquge.info

Li Mo still remembers a lot of this incident, especially two people, one is the famous economist Liu Guoguang, in 79 academician Liu proposed that China's economic reform should adopt a model of combining planning and market. Of course, at that time, his economic theory was still very vague, but in 84 his thinking gradually became clearer, and he said that two-way coordination, seeking progress while maintaining stability, we all know that there are many ugly phenomena in the dual-track system, but there is no way, this is the pain of reform, and we must endure it. It is not until the complete transition to a market economy that these ugly phenomena will naturally disappear and the country's economy will continue to develop steadily.

In '97, he proposed the famous soft landing.

The other person is Wu Jinglian, a conscientious economist in China, who later saw all kinds of stock markets and directly said that China's stock market is not a stock market, but a large super casino, a sharp weapon for looting the wealth of the grassroots class. So he offended many people, some people said that he was an American spy, and Dr. Wu would not be a spy.

The two soon went to Zhongnanhai and quarreled with the real person for a long time, causing a cadre chief and other important leaders to look at each other, and the real person insisted on breaking through the price ......

In the background, there are three factions, conservatives, moderate reformers, and radical reformers.

By '88, as China's economic landscape became more optimistic, conservatives had the upper hand and radical reformers had gained more and more of the upper hand. The real person was a radical reformer, and the chief designer was a moderate reformer. They all have good intentions and want China to be good, but these contradictions will intensify one day......

Li Mo didn't have the courage to intervene, and if he intervened, who would listen to him?

As long as he plugs in, there may be some people in the country who are dissatisfied with him.

Similarly, it also involves folk cooking, and many people in the United States will be dissatisfied with him.

But waiting to be killed is not Li Mo's principle of life.

He thought for a while and said, "Uncle Li, you bought a People's Daily for me every day during this time." ”

Uncle Li nodded.

Li Mo said again: "Hao Like, this time you take someone down to sponsor international students, pay attention to two things, the first thing is that the TOEFL test will be held uniformly, and after it is over, you will immediately release the content of the test questions, and allow students who have passed the TOEFL test to spend a day to check the relevant historical materials." ”

"Let them see the information?"

"There are 100 Hamlets in the eyes of a hundred people, and my answer is also different from the current history textbooks, and few students can answer after reading the materials. In addition, let them write an additional question to evaluate Emperor Chongzhen in one sentence. ”

"Emperor Chongzhen?"

"The last emperor of the Ming Dynasty. After this is done, you have to go back to the United States, collect the contact numbers of some American electrical appliance manufacturers, and when I have decided, I will immediately send someone to negotiate with them, and then quickly send these electrical appliances to our China. At that time, I was mostly in the United States, and if I didn't decide, I wouldn't negotiate. ”

"Okay. ”

"Uncle Hollick, you've worked hard, you need to eat more. Jing'er sandwiched a piece of braised pork and gave it to Hao Like.

"Thank you, Princess Jing. Hao Lick said movingly.

But he didn't think much of it.

Li Mo said that a few children, in his eyes, are children, but in fact they are gradually not children, Juan'er is only one year younger than him, Jing'er is only two years younger than him, and they are about to grow up one by one.

His parents didn't think much of it, and neither did the Le couple.

But Juan'er and Li Mo's cousin both know a little, Li Mo's cousin doesn't know what to do, Li Mo's cousin said that it has nothing to do with me, I won't ask, and Juan'er is a nymphomaniac who laughs at her sister. Li Mo's attitude is that as long as you don't say too extreme words, or do something too extreme, it's up to you, when you grow up a few years older and go to college, you will naturally find your other half.

At that time, Li Mo also graduated from college.

These "children" are also getting bigger and bigger, and they don't even need to be cared for at home.

Hao Like went to recruit international students, and Li Mo continued to study the next day. This semester, he basically became a good boy again, even if he missed class, the absence was not too long, plus Yu Tonggui took out the class leader again, and the classmates in the class did not continue to say anything to Li Mo, but many students continued to reject Li Mo, and they had to use the word class to describe it, that is, the natural hostility of the grassroots class to the privileged class. There are also a very small number of classmates who began to change their attitudes and slapped Li Mo on the back, and this kind of person is also not Li Mo's liking.

Lonely is lonely, he can understand, but this kind of opposing environment makes Li Mo dislike. In a few years, it will be a different situation, but at that time, Li Mo will not go to college for a long time, and at the same time, he will go from one extreme to the other.

Li Mo continued to live a rare and peaceful life, reading books and revising manuscripts.

Here's where the fun comes.

Peng Jiutian called.

With the funds in place, dozens of overseas outlets have opened one after another, including those in Hong Kong and South Korea.

And the outlets in the two places are relatively early, Xiangjiang can play Li Mo's signboard, and South Korea can play the signboard of various Korean designers.

Especially in South Korea, the psychology is mostly super inferior and super self-esteem, and in Li Mo's words, the whole country is in a sick atmosphere.

Obviously sandwiched between China and the Soviet Union, the geographical location is super uncomfortable, but it is still shameless to make a Korean nation. Is it big?

Li Mo doesn't care if they are big or small, anyway, just use their mentality to make money.

After the Chinese New Year, the advertisement for the flower fairy was played, anyway, it was for East Asian races, including Southeast Asia, and this advertisement could be played.

In addition, the policy is not so conservative as that of the mainland, and various catwalks are also relatively bold. As a result, Yili clothing gradually sold well, and it was Yili clothing, and many people still thought that they were too expensive to sell for the Alice brand.

It doesn't matter if this is true, Alice was originally there to serve to pull Yili to force her character. In general, Yili follows the path of Inditex, a mid-range brand, and also attaches importance to the development of cheongsam clothing, focusing on the direct sales store model.

The different path is that Yili attaches great importance to R&D, unlike Inditex, which almost started by plagiarism, so that everyone in the industry hates and despises Inditex and the founder of Inditex, the world's richest man, Amancio Ortega.

In addition, Yili attaches great importance to advertising.

Not to mention, some clothing companies, including some high-end brands, have also taken some of Yili's clothing ideas for reference and made some plausible styles of clothing. It's not that they don't have a face, they can't help but want this face, many of Yili's clothes are designed by drawing on the drawings drawn by Li Mo, and the styles on these drawings are indeed far ahead of this era, and there are many styles, which are indeed worth learning from many companies.

In this regard, Li Mo's method is to send people to collect some plagiarized works, spend money to find some media, and then compare these costumes and publish them in various media.

Yili did not come forward and let these media controversies go. That is, let them copy it, but after copying, they have to allow the media to publish it.

The key is to look at Yili's attitude, Yili does not pursue it, there are many clothing companies are getting bolder, plagiarism is becoming more and more obvious, so that many media themselves can't stand it, without Yili spending money, they will publish the plagiarized works of these companies one by one.

At first, some people in the company questioned Li Mo's approach, so Li Mo pressed them all on the phone. Is Apple afraid that other companies will copy their ideas?

In fact, it is the same as Alice, it seems that it has been plagiarized, which has brought a certain loss to the company, but in fact, it has slowly gone up. A simple truth, our clothing is not good, is there such a company to copy?

This is temporary, for the past two years, you are allowed to borrow the creativity of our products, but in the future, you have borrowed from us, and we can also borrow from the creativity of your works. And let these companies have nothing to say, after all, they plagiarized first, and Yili can't be blamed for plagiarism.

But by that time, Yili had truly formed a brand.

In South Korea, the practice is also simpler, naming which Korean designer designed certain styles, but they were copied by a certain company.

When the news broke, many South Korean media spontaneously reported it.

Therefore, in April, Yili clothing is also becoming more and more popular in South Korea.

At this time, China and South Korea had not yet established diplomatic relations, but there were many people-to-people and commercial exchanges.

After some businessmen came to China, they also came to the Yili outlet store to take a look around, and then discovered a secret. After reading it, he shouted one by one, his grandmother's, Yili is in our Korean circle of money, the same clothes, why is there so much price difference?

Yili has also instructed a long time ago, afraid that some foreigners will question Yili for discrimination, and also gave a reply, China's situation is special, after all, the people's income is too low, so they deliberately deduct tariffs and freight, and then reduce part of the profits, sell to the country, so as to open the domestic market first.

This is not the case.

Of course, the parent company has to be responsible for huge advertising costs, model costs and design costs, which means that the domestic market completely eliminates these three costs, so it can be sold at a cheaper price than overseas.

As for the tax, it is completely an excuse, don't look at the relevant taxes and freight, but there are export tax rebates, foreign exchange subsidies, and the same taxes in the country, if the two are compared, the export cost is lower than the cost of domestic sales.

This is also the reason why many domestic products are sold cheaply in foreign countries, but Li Mo still has a lot to understand, because many products are not sold cheaply in foreign countries, but are terribly cheap, can the tax difference be so big?

In Marx's words, if capital has 50 percent profits, it will take risks, if it has 100 percent profits, it will dare to trample on all the laws of the world, and if it has 300 percent profits, it will dare to commit any crime, even at the risk of being hanged.

As for hanging?

First of all, some customers were greedy for small bargains, buying, buying, and carrying back large bags and small bags, and then some retail sellers also came.

In these two regions, the sales of Yili clothing are okay, we did not sell pirated copies, and they are also genuine copies of Yili, so we came to Yili outlet stores together to buy and bring them to South Korea to sell.

Some people are more well-informed, and then they spread to Xiangjiang, and many people in Xiangjiang have come over, and some people even take advantage of their connections to smuggle directly to Xiangjiang without even paying customs duties. It is impossible to sell in Yili direct sales stores, but Yili overseas, especially in some countries that value copyright, in addition to direct sales stores, also hand over the products to various distributors and retailers for sale. These people purchase from Yili outlets in China and wholesale directly to various distributors and retailers.

For the time being, the senior executives of Yili's subsidiaries did not know, they only saw the rapid surge in sales of outlet stores in some cities, and immediately called Li Mo.

Li Mo quickly went to Yili, he looked at the report, and also wondered. August has not yet arrived, and then it is August, what is snapped up is daily necessities, Yili is positioned as a medium-sized brand, but for China's current income, it is still a luxury product, can it rush to buy luxury goods at that time?

What's the problem?

He looked at it, saw the problem, and said, "Send someone to check it." ”

The sales volume is large, that is, the direct sales stores in several cities, and the other regions are still the same.

As for the people of these cities, they are also inexplicable.

They also admit that Yili clothing seems to be very high-end, but it is really expensive.

But does it look expensive now? Look at these Xiangjiang people and Koreans coming over, as if they don't want money, they can often cross their waists, point to each shelf, and say that they are all packed. Some customers asked, can you wear so many clothes?

The answer is simple, cheap, so buy a little more. Can you tell the truth, this purchase is tantamount to grabbing profits with Yili.

Other customers are confused, is it cheap...... Well, even if they sell cheaply, you can't buy them this way.