On an early autumn morning, looking up at the clear sky from under the eaves, I saw only a few wisps of clouds fluttering. The clear air of the pen and fun pavilion www.biquge.info fills and overflows in the courtyard of the editorial office.

"Since ancient times, autumn has been sad and lonely, and I say that autumn is better than spring," Le Lin sighed: "I don't like the good weather, Your Royal Highness." ”

Chai Jue didn't seem to wake up, and complained: "I said that the autumn breeze was refreshing and I just slept well, why did you ask me to come here so early?"

Le Lin asked, "Has Your Highness ever read the general ledger of the magazine?"

"I've seen it," mentioning the general ledger, Chai Jue suddenly sobered up a lot, and muttered: "This hall is really asking for hardships." ”

From the sixth issue of "Bianjing Small Magazine" to the present, it has always been in a state of loss.

The price of each issue is 5 yuan per copy, but the cost of paper and printing is close to 4 yuan, and the total loss is close to 100 yuan, including the remuneration paid to the contributors and the money paid during the investigation.

"No wonder you don't want to take on the role of director. Chai Jue sighed and said, "The Bianjing Magazine is beneficial to the people, and the palace will try every means to stick to it." ”

Le Linwan said confidently: "I have a unique plan that can turn losses into profits." ”

Chai Jue was skeptical: "Do you want to cut the remuneration?"

"Hah!" Le Lin patted him on the shoulder, "You just look down on me like this?"

After that, he explained his thoughts to Chai Jue in detail like this, so, and so.

"This! this way...... Wonderful! wonderful!" Chai Jue listened, first surprised, and then admired.

After thinking about it for a while, he hesitated again: "Liu Ge Lao and Wen Shao Baoding refused to agree. ”

Le Lin smiled slyly: "So I didn't call them today. ”

Chai Jue was shocked: "Chop first and then play?!"

"Hmm. ”

"They will find out afterwards that they must be even more annoyed!" Chai Jue complained.

Le Lin didn't answer directly, but asked, "What position does Your Highness have?"

"Journalist. ”

"What about Liu Ge Lao and Wen Shaobao?"

"Edit. ”

"Isn't that it," Le Lin picked up a pebble, threw it into the pool, and said leisurely: "They are editors, responsible for ensuring that the content of the small magazine is substantial, neutral, and interesting; you are the director, and your responsibility is to maintain the operation of the small magazine; I am the proprietor, and I want to ensure that the industry in my house is profitable." ”

Chai Jue was silent.

Le Lin didn't care whether Chai Jue understood it or not, and said to herself: "What everyone is pursuing should only be his personal happiness and personal interests. When he does so, there will be an invisible hand that will guide him to another goal, and that goal is by no means what he is after. By pursuing his own interests, he often promotes the good of society, and the effect is greater than what he would get if he really wanted to promote it. ”

She was talking about the words that the professor asked all the students to memorize when she took her first economics class in college.

This is an important point made by Adam Smith, the father of economics, in his writings.

Everyone in society should put their own interests first and foremost under the premise of legality. Bakers strive to make the most economical and delicious bread, and customers strive to buy the most cost-effective bread. It's not that customers feel that the baker is so miserable that they have to sympathize with it, but let the market play its full role.

The laws of the economy determine the price and factor remuneration, and the price system itself is the best way to allocate resources.

Le Lin didn't know where to explain all this to Chai Jue.

She looked at Chai Jue and said, "If we all do our part, things will get better and better; if you obviously have a way to maintain the operation of a small magazine, but you think about it and hesitate, wouldn't it be a dereliction of duty?"

Chai Jue half-understood whether he understood or not, but the sentence "Thinking about the front and back, hesitating, isn't it a dereliction of duty?" struck him hard.

He also learned from Lelin to pick up a stone and throw it into the pool.

After a while, he said firmly: "Just follow your way." ”

……

At two o'clock, the banquet room of the editorial department was full.

A few days ago, the proprietors and shopkeepers of a number of time-honored brands in Bianjing City received an invitation letter from Le Lin, saying that the "Bianjing Magazine" had something important to discuss.

In just two months, "Bianjing Magazine" has developed from an obscure new thing to now no one in Bianjing City knows and no one knows, even if it is an illiterate person, they have to listen to Mr. Storyteller to read the magazine. Even though they didn't know why they had come today, they all attended in attendance.

Seeing that everyone was together, Le Lin got straight to the point and said: "I want to meet you all the shopkeepers this time, just for one thing. ”

After that, Chuanxiong published more than 30 samples of the seventh issue.

This sample issue is nearly twice as thick as the previous one.

Wang Xinghan is the owner of Hanmozhai, which has been operating the Four Treasures of Scholars in the capital for nearly 50 years and is a time-honored brand second to none.

He turned the first page, and saw the column of "Bianjing News", only a lifelike painting, drawing a basket of steaming shrimp dumplings, and writing a dozen oil poems next to it: "Everyone praises Babao Teahouse, and shrimp dumplings are sold on top of the roof; everyone laughs and laughs, and they are not afraid to eat every day." ”

There is also a line of words below, which reads: Morning market is now open, during the time of the hour, each cage of dim sum is discounted by five cents.

Wang Xinghan hurriedly turned to the second page, which was the usual "Bianjing News" column.

Who knows, just after turning the news, I saw another page of pictures, drawing a scholar while tasting fragrant tea and reading a small magazine, looking comfortable and complacent. There is also a line of words next to it: "Read "Bianjing Magazine", know all the major events in the world without leaving home, come to Babao Teahouse, and eat all the delicious food in the world at leisurely." ”

Then, there are the editorials of "Chengbei Zhisuo" and "Bianhe Yugong".

I never thought that after turning it over, it was still a picture. This time, I drew two old men and a happy snack together. Next to it: "In the face of principles, do not give an inch,-for-tat! Between the words, people can't help but think of "Chengbei Zhisuo" and "Bianhe Yugong".

Next, there is also a page of pictures at the end of each column, which are all illustrated and exaggerated articles describing the Babao Teahouse.

……

A quarter of an hour passed in the blink of an eye, and the small periodicals in everyone's hands were almost opened.

Rhubarb brought over a small bookcase and handed her a small hammer.

Le Lin clapped her hands, and seeing that everyone's eyes were focused, she said aloud: "Everyone, I think you have all noticed how the seventh issue is different from the usual publication. ”

Ji Guangyi, the owner of the Valerian Embroidery Workshop, is a Sven man in his thirties, and he couldn't bear it at this time, so he hurriedly asked Le Lin: "An Guohou asked us to come, but for the pictures in this magazine?"

Lelin replied, "Yes, this picture has a name, and it is called 'Advertisement'. ”

"Advertisement?"

Le Lin explained: "Advertisers, advertise widely. Illustrated and illustrated, the characteristics of the business and products are conveyed to the public, with the aim of attracting more customers. ”

After that, he clapped his hands again, and Rhubarb moved over a simple blackboard.

Le Lin wrote a line of numbers on it: "Four thousand seven hundred and fifty-two." ”

This is the sales volume of the last issue of the Bianjing Bulletin, a total of 4,752 copies. This means that as long as you place an advertisement in a contemptible magazine, at least 4,752 people will be able to see it, not to mention that someone has bought a small magazine, and several families take turns to read it. ”

The crowd was in an uproar.

When Ji Guangyi heard this, his palms were about to sweat, four thousand seven hundred and fifty-two people, even if only one-tenth of them would come to buy, there were more than four hundred people.

The head office and the two branches of the Valerian embroidery workshop are in the north of the city, and the readers of the "Bianjing Bulletin" in the southeast and northwest are there, and it may bring distinguished guests from the south and west of the city?

When he was thinking about it, a familiar voice asked Le Lin: "An Guohou, how is this advertisement traded?"

Ji Guangyi's heart was cold, and the person who asked the question was Guan Hexuan, the owner of the Ayajin Pavilion.

……