Chapter XXVI Advertising Auctions

"An Guohou, how is this advertisement traded?"

The interrogator was Guan Hexuan, the owner of the Ayajin Pavilion. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

Le Lin said loudly: "Next, the applause has invited the director of the advertising department of "Bianjing Magazine" to explain to you. ā€

Everyone applauded, but no one showed up for a long time.

Le Lin smiled slyly and said, "The director of the advertising department is far away in the sky, close in front of him, and he is below. ā€

Everyone didn't expect the dignified Marquis An Guohou to be so naughty and burst into laughter.

Taking advantage of the increasingly lively atmosphere, Le Lin said: "Every three issues of advertising for a package, after the three issues of advertising space re-sold, as long as you buy the package, I will personally design a suitable advertisement for you in the next issue, Bao Jun is satisfied." ā€

"How much does it cost?" Guan Hexuan and Ji Guangyi asked in unison.

"The price ......," Le Lin said unhurriedly, "Everyone, please turn to page 20 in the middle of the small magazine." ā€

Page 20 is the advertising position located behind the "Bosom Friend Story" column.

Le Lin raised the hammer in his hand and said loudly: "The advertising position on this page has a reserve price of 20 yuan, and each time you raise your hand to bid for five yuan, the one with the highest price will win." ā€

Some people are puzzled: "Isn't it the real price?"

Someone else asked, "What is the asking price?" and what is the reserve price?"

For a while, the discussion was noisy.

Le Lin ignored it, and smashed the hammer in her hand on a small iron plate on the bookcase.

- "Dang!"

There was a loud bang, and there was silence for a moment.

"The auction begins!" shouted Lelin.

Everyone was stunned, and they didn't know what the situation was.

- "Twenty-five times!"

Ji Guangyi was the first to come back to his senses, and he shouted.

The stories in each issue of "Bosom Friend Stories" are bizarre and exciting. The people in the city, especially the female dependents, love this column. - This happens to be a potential customer of Silk House.

As soon as Ji Guangyi's words fell, Guan Hexuan responded to the call, raised his hand and said, "Thirty runs!"

I saw this half-hundred-year-old man, his eyes were half-squinted and he stared at Ji Guangyi, as if to say: Fight with me?

"Thirty-five runs!" The third person to shout the price was Yang Lezhi, the shopkeeper of Shuiyue Hall. Shuiyuetang is a time-honored store that sells rouge gouache in the city.

Yang Lezhi put down his hand, and he felt two deep cold gazes. Ji Guangyi and Guan Hexuan glared at him fiercely.

"Forty!" Guan Hexuan raised his hand again.

Forty times, how many boxes of rouge does Shuiyuetang have to sell to earn back?

Yang Lezhi quickly calculated the account in his heart, but he couldn't draw it, he couldn't draw it. He is not the proprietor, and if he buys advertisements with these forty times, but the profit does not increase, the proprietor must be to blame.

So, he shook his head and gave up.

Ji Guangyi doesn't think so, the customers recruited by this advertisement can be worth the forty runs, which is good, and if it can't be reached, it will not be a loss to be able to snatch the guests of the Silk Pavilion.

"Fifty times!" This time, he called ten times at a time.

Guan Hexuan stared at him with wide eyes, and said in his heart, is he crazy? Fifty times, how many silk horses do you have to sell to get back to your capital?

Ji Guangyi also gave him a defiant look.

Guan Hexuan was provoked by him, and also raised his hand: "Fifty-five runs!"

As soon as the hand fell, he regretted it.

Fifty-five times, the best Ruyi pattern silk sold in the Silk Pavilion, is only eighty dollars a horse, which has to be sold for nearly seven hundred horses to be worth it.

Thinking about it, my heart felt as if I had been pinched.

Ji Guangyi was also scared by him. Fifty times is already his limit, I thought he was confident, but who knew that Jiang was still old and spicy.

The crowd was even more uproar.

Fifty-five times, no matter what kind of business you do, this is a real huge amount of money.

Some people admire Guan Hexuan's financial resources, but more question whether this move is reasonable.

Chai Jue, who was watching the battle, was both surprised and happy.

Fifty-five dollars to buy a page of advertising, as long as you sell another page of advertising, these two months of losses are made up, and there is still a profit!

Guan Hexuan, who was difficult to ride a tiger, was so anxious that he was sweating, but he had to pretend to be calm.

Seeing that no one continued to bid, Le Lin counted: "Fifty-five, the first time!"

"Fifty-five times, the second time!"

Raise the hammer and shout again: "Fifty-five times, the third ......"

"Sixty times!"

It's too late, it's too late! Ji Guangyi asked for the price at the last moment.

Guan Hexuan immediately let out a long breath and put his mind at ease.

Le Lin asked again: "Sixty times, can anyone rob it?"

No one dared to respond.

"Sixty times, for the first time!"

"Sixty times, the second time!"

"Sixty times, the third time, deal!"

The final word, in the history of the Great Song Dynasty, no, it should be said that it was the first advertisement in the history of the world, and it was voted by Ji Guangyi in this way.

Lelin arched his hand to him, "Congratulations!"

Several familiar owners next to him also congratulated Ji Guangyi.

Guan Hexuan sneered: "Congratulations to Ji Xian's nephew, sixty yuan can buy the twentieth page of the advertisement, the old man tried his luck and tried to buy the tenth or seventh page of the advertisement." ā€

When Ji Guangyi heard this, his face suddenly turned pale.

He called such a high price, if Guan Hexuan bought the front advertisement at a lower price than him, wouldn't it be a big joke for himself?

"Guan Lao's words are wrong," Guan Hexuan's words happened to be heard by Le Lin, and she said loudly to everyone: "There is a rule in the advertisements of the contempt magazine: there will be no similar advertisements of different firms in the same magazine. That is to say, I received the advertisements of the shopkeeper in these three magazines, and I did not accept the advertisements of the rest of the silk villages. Guan Lao, please come early for next month's auction. ā€

Guan Hexuan's face darkened, he arched his hand to Ji Guangyi, and said goodbye: "Ji Xian's nephew is terrifying. With that, he left the venue in a huff.

Le Lin called Shao Zhong to help Ji Guangyi register the details.

After that, she added: "The next auction is the advertisement on the seventh page. ā€

The seventh page is the advertising position behind the column "Family and Country World Affairs".

Most of the readers of "Family, Country, and World Affairs" are scholars, talents, or middle-aged and elderly men with a little culture, who talk eloquently and take the world as their own responsibility.

Wang Xinghan was already hesitant, his stationery has always had an excellent reputation, so why use advertising? Now, he is even more frightened by the sixty yuan that has just been sold.

When he was hesitating, Le Lin had knocked down the hammer: "The reserve price is thirty yuan, start!"

"Forty!" The person who asked for the price was Que Chengping, the owner of Hexiangju, and as soon as he opened his mouth, he was forty times, and he was determined to win.

Wang Xinghan felt hopeless and wanted to give up, but he heard someone behind him ask: "It's really crazy, is it really worth such a high price?"

The others replied: "Whether it is worth it or not, it is a matter of opinion." But ......"

"But what?"

"If you think about it, even if the Valerian Embroidery Workshop can't make money back, it can be widely advertised by virtue of the reputation of "Bianjing Magazine". His family's silk is already good, and he will definitely be able to grab a lot of guests from the Silk Pavilion in the west and south of the city. Next month, even if Guan Hexuan wins the advertisement again, customers will already have a preconceived idea. ā€

"So that's the case," the questioner sighed, "In this way, the stronger the stronger, the weaker the weaker, and the Ayajin Pavilion is difficult to chase." He sighed again: "Alas, it's just five dollars away, and I'm afraid the first silk village in the capital will be replaced by an valerian embroidery workshop." The shopkeeper, you can still see it clearly. ā€

Wang Xinghan was shocked in his heart. It is precisely for this reason that whether you can earn back the cost is secondary, don't let the connoisseur play the signboard, this is the important thing!

"Forty-five!"

The one who shouted the price was Jia Ruicai, the shopkeeper of Duanfangzhai. The four treasures of the study sold by Duanfangzhai are also second to none in the city.

"Fifty!" Wang Xinghan gritted his teeth and shouted.

But who understands this truth?

"Fifty-five times!"

"Sixty times!"

……

The advertisement on the seventh page was finally won by Que Chengping at a transaction price of 80 yuan.

After that, the remaining advertising spots were sold at good prices.

Le Lin knocked on the hammer a few times, and after everyone calmed down, she said solemnly: "Next, it is the highlight of this auction." ā€

She motioned for everyone to turn the first page.

"The front page advertisement! The reserve price is 100 yuan. ā€

One hundred!

The banquet room was boiling all at once.

One hundred, just buying it at this price is enough to make a name for itself.

Several owners with decent financial resources are already ready to move.

It's just that a hundred yuan is not a hundred dollars, and anyone has to think twice.

"A thousand times. ā€

Someone in the last row raised his hand.

His voice was not loud, but these three words fell into the ears of everyone.

The air froze instantly, and there was silence for a while.

In the next second, it was like boiling water, and the whole audience was boiling.

Lelin looked at the man who had raised his hand.

The other party also stared at her without blinking a moment.

Le Lin is dressed in white and is elegant and uninhibited. The man was wearing an ink-colored brocade robe, and his bearing was like that.

The two seem to be the black and white in that chess game, evenly matched.

It seems that the two swordsmen who are about to face each other are about to break out.

……