Chapter 15 Marketing Showdown

Chen Yang listened to Shen Lin for a long time, but he did not participate in the 2014 annual commendation conference of the Directors Association on the agenda, so he was a little anxious and hurriedly reminded him. Pen "Fun" Pavilion www.biquge.info

Shen Lin thought for a moment: "If you don't go, you won't get the award anyway!"

The feeling of being slapped in the face, it's enough to enjoy it once, and Da Linzi is not a masochist, so I really don't want to enjoy it a second time!

"However, Li Ying and Teacher Gong Li are both participating, so it's not good if you don't show up?"

Now everyone in the circle knows that Gong Li and Zhao Liying are the two heroines of Shen Lin's new film, and the two heroines are present, if you don't come again, it's not like talking!

It is difficult to find a reason for the absence of the commendation meeting.

"Whatever!"

Shen Lin didn't want to get involved with those people at all, watching others win awards, and then watching himself like a fool Lehehe, and he had to pretend to applaud, was he tired?

Or Zhang Yimou has a vision and directly chooses not to participate!

"Anyway, I'm still young, and when I get through this group of directors, I'll become the only master!"

Shen Lin was joking, but he felt a little sad in his heart.

After all, who doesn't want to be recognized?

It's a pity that the current environment is that he looks down on those senior filmmakers who occupy a position, and his predecessors don't look down on him.

Guo Degang has a sentence that is very right, four people who say cross talk scold, if you boil those three to death, you will be an artist!

Shen Lin's current situation is a bit similar to Guo Degang back then, but fortunately, Shen Lin has an Oscar, plus the character image is relatively good, and there are no messy scandals or anything like that, and the national favorability is relatively high.

The most important thing is that he is the most potential director of the new generation, and there are people covering him, and those seniors don't dare to provoke him casually.

You changed to other rookie directors to criticize Jinma so much, and you were already invited to tea by Shangfeng!

On April 16, the 2014 Directors Association Commendation Conference was successfully held, but Shen Lin did not arrive at the scene.

The result of the award is not unexpected, it has nothing to do with him, and of course it has nothing to do with Zhang Yimou, no, at least Gong Li won the award with "Return", the screenwriter of the year gave "Fireworks in the Day", the film of the year also gave "Fireworks in the Day", and the director of the year was Lou Huohua;

Huang Bo is quite embarrassed, "International Market" has been shortlisted for so many nominations, but he has not won a single award, Liao Fan, the actor of the year, has a Berlin actor, and it is not too dark for him.

Zhao Liying played soy sauce throughout the whole process, and the camera gave her several times, and she was trying to keep smiling.

Those here are either seniors or big-name directors, and she has nothing to do except nod her head and bow down.

When walking the red carpet, the host of the outfield specially asked her why Shen Lin did not participate in this year's Directors Association Commendation Conference, and the young lady replied honestly: "Because he wants to promote the movie!"

Immediately made many directors dissatisfied, what do you mean?

Is it important to promote the film or is it important to have a gathering of the Directors Guild?

If Shen Lin was at the scene, it is estimated that he would say directly, of course, the movie is more important!

……

The film market during this time was very hot, in addition to the various records of "Furious 7", the duel between the two women also attracted a lot of attention.

Fan Ye's "Everything Grows" frontal PK Yang Mi's "Why Sheng Xiaomo"

The former topic queen VS the queen of bad movies in the present dynasty!

"Everything Grows" is the fourth film of director Li Yu's partner Fan Ye, and it is still a familiar taste.

A youth film that exudes the cloak of literary films!

From "Apple", "Guanyin Mountain", "Second Exposure" to this "Everything Grows", Li Yu seems to really appreciate Fan Ye!

Li Yu's movie is full of literary and artistic dialogues, but it's a pity that everyone just wants Fan Ye to show his fierceness and dew point!

However, the movie did not satisfy us.

By the way, this time the partner is Han Geng.

"Everything Grows" is also a work adapted from a big IP, the original work is Mr. Feng Tang, the influence of the original work is not bad, it is Feng Tang's best work, but unfortunately, it encountered the much-anticipated "Why Sheng Xiaomo", which is known as the strongest IP in the decade!

The influence of "Why Sheng Xiaomo" can throw off "Everything Grows" for several streets, even if it is mainly Huang Xiaoming and Yang Mi, who clearly tell you that this is a bad movie, there will still be people watching it!

In terms of marketing, the slogans of both sides are almost identical.

In the propaganda war, "Everything Grows" only launched keywords such as coquettish and unstoppable, and "Why" immediately revealed a 'restricted' trailer!

People from both sides gathered to run to the running man to publicize.

Fan Ye was exposed to his relationship with Li Chen, and Huang Xiaoming immediately appeared in "Running Man 2" to show his affection!

After a series of propaganda wars, "Everything Grows" obviously fell behind.

Looking at the past, whenever Fan Ye has a new drama on the market, she will personally stir up scandals with the male protagonist, Chen Bolin in "Guanyin Mountain", Li Zhiting and Li Chen in "The Legend of Wu Meiniang", but unfortunately, this time it won't work, the relationship has just been announced, if there is a scandal, it will definitely be a big drop in popularity!

As a result, Han was temporarily launched to attract firepower, and 'Han gave up the first artist to reach outer space for "Everything Grows"!'

But,Who Care?

Do you still think you're Han Geng three years ago?

The side of "Why" continuously released various kissing stills in the movie, which immediately made the amount of data in "Why" far exceed that of "Everything Grows".

After all, Huang Xiaoming is also a master in the marketing industry, Huang Xiaoming plus Yang Mi, and Baby who plays soy sauce with the crew, no matter how you look at it, Fan Ye is not an opponent.

There was no way, Fan Ye was instigated, "Everything Grows" announced that it would be raised for a week, and he simply gave up the plan to release it on the same day as "Why".

The slogan was 'Our enemy is Hollywood!'

By the way, her slogan was put forward on April 6th!

Fan Ye never thought that "Super 7" would be so violent!

Even when "Everything Grows" was released, "Furious 7" had been released for a week, but neither the amount of films scheduled nor the ability to make money was beyond the reach of domestic films!

On April 17th, "Super 7" continued to harvest the box office and won a box office score of 120 million, while "Everything Grows" only got 18 million, not even a fraction of others!

Fan Ye, who has never lost in film marketing, was pressed under him for the first time by his juniors this time.

Fan Ye is estimated to sigh, 'If you have ice, why honey!'

In fact, Fan Ye should really thank Yang Mi, if it weren't for the appearance of this junior, the worst actress of bean dregs, it is estimated that she would be there every year.

Compared with Yang Mi, Fan Ye still has acting skills!

However, Fan Ye's evil breath was quickly given by someone to help.

"Why Sheng Xiaomo" was originally scheduled for April 24, but the distributor Lay's Pictures saw that "Furious 7" was menacing and its influence remained high, so it was simply postponed to April 30, ready to fight with several domestic movies!

Among them are Zhang Aijia's "Nian Nian", Wang Xiaoshuai's "Intruder" and Su Youpeng's directorial debut "Left Ear"!

On the day of the premiere, the number of films scheduled for "Why" reached more than 30%, while the two films "Intruder" and "Nian Nian" together only had 8% of the film schedule!

A certain big director is holding back the fire!