In 2015, the box office revenue of Chinese mainland films in three days on May Day was 624 million yuan, setting a record high without suspense. Pen, fun, pavilion www. biquge。 info

The box office champion during the long holiday is "Fast and Furious 7", even if it has been released for more than 20 days, "Super 7" still maintains rapid growth, and the box office of 174 million yuan in three days on May 1st.

followed by the domestic romance film "Why Sheng Xiaomo", although the controversy was everywhere, it still made the film achieve 169 million yuan in three days.

No one said anything about the box office results of "Furious 7", after all, it is a series of movies that cost $190 million, and the global box office has exploded, not only in China to harvest the box office unscrupulously!

Didn't squirt!

"Furious 7" is already a movie at the level of film history, and its global box office performance is currently second only to "Women's Federation", "Titanic", and "Avatar" ranking fourth in film history!

Of course, after the end of this year, it will have to move back two places, because "Jurassic World" and "Star Wars Episode 7: The Force Awakens" will be crazy about grabbing money for the next 8 months.

2015 was definitely the year of the box office explosion!

In 2015, the May Day box office was also surging, on the one hand, there was a constant controversy over "Why Sheng Xiaomo", and on the other hand, "The Intruder" and "Nian Nian" were snubbed by the market!

The income of "Intruder" on May 1 was 2.6 million, and the income of "Nian Nian" was 4.2 million.

In response to the cold reception of literary films in the market, Wang Xiaoshuai, the director of "The Intruder", and Zhang Aijia, the director of "Nian Nian", both responded.

Wang Xiaoshuai wrote directly on Weibo: 'Today may be the darkest day since I made a movie!' This may be the best era for commercial films, or it may be the worst era for serious films!'

Wang Xiaoshuai is sure that the poor box office of his movie is caused by the low number of films!

As a new film, "The Intruder" was released on the first day, with only 1.3% of the film schedule, but "Why Sheng Xiaomo", which was released on the same day, proudly topped the list with 33.4% of the film schedule!

"The Intruder" has been in preparation for many years and has been shortlisted for three awards at the 51st Taiwan Bend Film Golden Horse Awards.

As the only Chinese film, it was shortlisted for the main competition unit of the 71st Venice International Film Festival!

And what about "Why Sheng Xiaomo"?

It was only filmed for two months, and the reputation was ridiculously poor.

Why do bad movies get high box office?

Zhang Aijia is a little sensible, 'I accept the fact of the box office, but I don't think it's a failure!'

Many people in the industry have given the banner that Chinese art films are dead!

……

Shen Lin, who has been busy with the promotion of "Operation Mekong", accepted an exclusive interview with "People".

Naturally, this topic came to mind.

Shen Lin is also the most qualified person to talk about this topic.

"Director Shen, what do you want to say about the low cinema schedule of "The Intruder"?"

"It's understandable, from the perspective of the theater chain, of course they want to make more money, and "The Intruder", as a serious movie, is indeed not pleasing. ”

"But there are still many people in the industry who are calling for a change in this situation, they feel that 'The Intruder' is completely insulted, and that such a carefully polished film should be respected..."

"Have you seen the movie?"

Shen Lin directly interrupted him and asked rhetorically.

“… I don't have this yet, but I'll take a look at it sometime. ”

"Look, I haven't even watched it, why do you think this is a movie that is worth spending energy on promoting by theaters?"

Shen Lin waved his hand, and then said: "China's film market has maintained an annual growth rate of more than 30% for 10 consecutive years.

"But..."

The reporter of "People" thought about it for a long time, and finally remembered, "No, Director Shen's "Fireworks in the Day" won 100 million at the box office, and "Return" is 400 million!"

"But do you know how much publicity money the producer of "Fireworks in the Day" spent to promote this movie? 20 million! People are already Berlin Golden Bear Award films, why do they spend 20 million to promote the movie? Not to fight for the number of films! What means does "Intruder" use to promote the movie? No, it's like a company that produces products and looks for agents, you just blindly emphasize how good your products are, and you are reluctant to invest money in advertising at the headquarters, so you want to rely on fooling agents to sell to you, is it possible? And, seriously, the quality of the film of "The Intruder" is not the highest quality of director Wang Xiaoshuai, otherwise how can it only be nominated and not win the award?"

"What about 'The Return'?"

""The Return" is a movie by Zhang Yimou and Gong Li, as long as the theater is not a fool, they will choose to schedule it for the amount of films!"

"What do you mean, these are the norm in the market?"

"Our market is like this now! There is no way, whether it is "Why Sheng Xiaomo", "Left Ear", even if it is "Equator", which has not yet been released, these commercial films do not regard "Intruder" as an opponent at all. It's not that you think this opponent is weak, but it's simply ignored! You go to the street and ask, how many people have heard of the movie "The Intruder"? During the May Day schedule, a head-on collision with a romance movie starring Huang Xiaoming, Yang Mi, and Baby, which has become a phenomenon, is there any other possibility for "The Intruder" to become cannon fodder?

The reporter in charge of the interview was silent for a moment, and then asked, "Then do you think our literary films will not be saved?"

"To put it simply, from the movie itself, "The Intruder" is a rare conscience film, and "Sheng Xiaomo" is a pile of garbage, but what the current audience wants to see in theaters is not a movie in the real sense, they hope that they can see the investment products generated through actuarial calculations!"

Director Wang Xiaoshuai still adheres to the traditional craftsman's film production model, writing a good story, looking for actors with suitable stories and characters, shooting carefully in a closed manner, and then sending it to the theater to hit the big luck, while "products" like "Why Sheng Xiaomo" are not this process, they are based on big data analysis, IP conversion rate, and looking for a work that already has a massive readership base, these two are different, the audience of "The Intruder" is obviously a niche, and "Why" is more popular Bumping into "Why" is basically the defeat of industrial civilization to the Internet age, which is normal!"

"At present, there is no suitable soil for the survival of literary and artistic films in China! Unless it is sold directly on the Internet, it will also be a three-day movie in theaters!"

Shen Lin said it very frankly, because his "Carol" didn't expect to win much box office.

"However, director Wang Xiaoshuai said that France stipulates that the number of seats in any one theater for a movie cannot exceed one-third!"

"So not many people watch French movies now!"